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§1 Listing your service on the App & Service Store
Listing your service on the App & Service Store
📌 The App & Service Store features services and apps tailored to help sellers in efficiently managing and growing their businesses. Thus, only services catering to sellers can be showcased on the App & Service Store. Note that only TSPs (TikTok Shop Partners) can list their services in the app store, given their role in supporting sellers.
§2 Considerations before listing your service
#§3 Service discoverability
Service discoverability
Discoverability of your service on the App & Service Store depends on three key factors:
- Service type: Only public services are discoverable on the App & Service Store.
- Seller type: distinguishing between local-to-local and cross-border sellers.
- Market availability: availability of the service is exclusive to sellers operating within that market.
§4 Listing language
Listing language
The specific market in which your service is accessible necessitates distinct language requirements for its listing. See below for language required for the listing.
| Target Market | Seller Type | Require Language Listing |
|---|---|---|
| United States | Local | English |
| Cross-border | Chinese | |
| United Kingdom | Local | English |
| Cross-border | Chinese | |
| Indonesia | Local | Bahasa |
| Malaysia | Local | English |
| Cross-border | Chinese | |
| Thailand | Local | Thai |
| Cross-border | Chinese | |
| Vietnam | Local | Vietnamese |
| Cross-border | Chinese | |
| Philippines | Local | English |
| Cross-border | Chinese | |
| Singapore | Local | English |
| Cross-border | Chinese | |
| Mexico | Local | LATAM Spanish |
| Brazil | Local | Portuguese |
| Japan | Local | Japanese |
| Cross-border | Chinese |
§5 Complete service listing information for each market
#§6 Service Overview
Service Overview
| Field Name | Type | Field Description | Requirements | Screenshot | Seller side demo |
|---|---|---|---|---|---|
| Service name | Required | Please provide an service name. 💡A concise name will help you to attract more sellers. It’s the first thing sellers will see when browsing the App & Service Store. | Format: Text, less than 100 characters. | Image | Image |
| Service logo | Required | Please upload a logo to help sellers recognize your service and brand. 📌 If your logo contains any text, please ensure that the text is in the same language as the service. | Format: jpg, jpeg and png only Size: 256 * 256px, less than 10MB | Image | Image |
| Service language | Required | To facilitate a clear understanding of your service among sellers, kindly complete the service listing information in accordance with the specified target market service language. | Image | ||
| Service short description | Required | Give a short description to introduce your service | Format : Text, less than 200 characters | Image | Image |
| Video or main image | Required | Upload a video or image that highlights the impact of your service. This is a visible way to demonstrate to sellers the benefits of your service. You need choose at least 1 image or 1 video to describe your service. 💡It's better to provide a video rather than an image. | Video Format: mp4, mov, flv, Size: less than 200MB Image Maximum file size: 10MB Image ratio: 5:3 Format: jpg, jpeg and png only | Image Image | Image |
§7 Detail Information
Detail Information
| Field Name | Type | Field Description | Requirements | Screenshot | Seller side demo |
|---|---|---|---|---|---|
| Key benefits | Required | Provide three key highlights of your service. Each highlight must include a title and description. Leverage this space to address the requirements of sellers, focusing on their needs, rather than how a particular feature works. 📌 All 3 sets are required. | Format: text Title size: less than 50 characters Title description: less than 150 characters | Image | Image |
| Image | Required | You can add additional images to prove your abilities and attract sellers. Recommend 3-6 pictures to introduce the service. For example, screenshots of your featured functions, images of staff, or success stories. | Format: jpg, jpeg and png only Size: 300*180px, less than 10MB | Image | Image |
| Service detail description | Required | Please provide a more detailed and comprehensive product introduction in this part. Explain your service's key features in detail. Sellers want to know what your service can do for their shop. -Don't use special characters or emojis in your description. -Don't include testimonials in the detailed description. -Don't use any personal information without written consent. | Format: Text and URL links Size: less than 10000 characters | Image | Image |
| Integrations | Optional | List any platforms that your service integrates with. Sellers can quickly determine whether your service is compatible with the platform they are using and quickly make a decision on connecting your service. | N/A | Image | Image |
§8 Contact Information & Support
Contact Information & Support
| Filed name | Type | Field Description | Screenshot | Seller side demo |
|---|---|---|---|---|
| Phone | Optional | Leave your phone number for sellers to contact you 📌 Local phone number is recommended. | Image | Image |
| Email address | Required | Provide your email to help the seller contact you | ||
| Website | Optional | If there is an official website, you can fill in a valid official website address here. | Image | |
| Service FAQ | Optional | If you have the user guidebook or some common product questions and answers, please provide the URL link. |
§9 Translate and import your service content
Once you've finished creating your service listing for a specific market, you have the option to utilize the 'Translate and Import from' feature, which allows you to efficiently translate your listings for various markets. However, it's important to keep in mind that the content generated by this feature is based on machine translation and may contain errors or omissions. As the content's accuracy ultimately rests with you, we strongly recommend thoroughly reviewing and verifying the automatically populated information.
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