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§1 High-level overview
Ready to be inspired? Video Inspiration for TTSPC (TikTok Shop Partner Center) brings agency partners relevant data and tons of ideas for creating highly engaging content and optimizing their video creation strategy. Here's what's in store: 📈 Visibility on critical metrics and data from top-ranked videos, music and hashtags to help you understand successful content trends. 💬 Identification of drivers for fostering engagement and transaction, and recommendations on how to make your videos more engaging. 🔬 Drilldown on interaction patterns for top-ranking videos to understand detailed trends in user engagement. Let's dive in!
§2 Feature value proposition
Feature value proposition
Video Inspiration for TTSPC provides the insights and recommendations needed to produce highly engaging and shoppable content. You can benefit from:
- Insights and metrics from high-performing videos across categories and date ranges that allow you to benchmark your own content against performant and successful shoppable videos.
- Recommendations and inspiration for scripting and conversation points that can unlock higher engagement and ultimately boost conversion.
- Visibility on other aspects of high-performant content (e.g., music, hashtags) that are likely to increase impressions and conversion for published shoppable videos.
Ultimately, Video Inspiration for TTSPC aims to empower TikTok Shop partners with insights and an understanding of the drivers behind the creation of content that fosters engagement and conversion for managed creators and sellers.
§4 Overall feature interface
Overall feature interface
Image
§5 Feature component walkthrough
Feature component walkthrough
The following section elaborates the different components of the Video Inspiration functionality for Agencies within TTSPC.
§6 \++Entrance++
++Entrance++
Navigate to Partner Center and click into the Video Inspiration section of the portal under the Analytics tab. You can also use the link here.
| Platform | Navigation path | UI interface demo |
|---|---|---|
| TikTok Shop Partner Center | Partner Center > Analytics > Video Inspiration | Image Image |
§7 \++Applicable filters++
++Applicable filters++
You can filter the data based on available parameters (described below). Filters are applied to all available content types (i.e., video, music and hashtag).
| Filter parameter | Filter description | UI interface demo |
|---|---|---|
| Product category | Drop-down list of available product categories. All categories are selected by default. | Image |
| Date range | Calendar for selecting the date range to filter results. “Last 7 days” is the default filter. You can also choose “Last 28 days" as a preset date range. You can select a custom date range, but you can only specify a one-week span. | Image |
§8 \++Script skills++
++Script skills++
Script skills outline a set of best practices and helpful insights that make videos and content engaging. These content suggestions are based on trends observed in successful videos. You can explore best practices and techniques and incorporate them within your published content to increase engagement, impressions and conversion. Click on Learn More to view insights and best practices from the Script Skills Hub that are grouped into themes, letting you browse, explore and incorporate them into your content.
| UI interface demo |
|---|
| Image Image |
§9 \++Inspiration content++
++Inspiration content++
Inspiration content within the Video Inspiration section is grouped into top-ranking videos, music and hashtags.
§10 🎦 Top-ranking videos
🎦 Top-ranking videos
| Content | Elements and interactions | UI interface demo |
|---|---|---|
| Top videos list view | In the Video tab, you can view a list of top shoppable videos with filters and sorting parameters. Top video results can be sorted based on: 1. Video views 2. Interactions 3. Finish rate The top 50 videos within the selected filter range are displayed and can be navigated with pagination. | Image |
| Top video preview card | For each video within the top videos list, a video card displays metrics related to video engagement, utilized script skills and hashtags used in the video. Hovering over the video triggers an autoplay preview. This information helps you understand engagement metrics, utilize the right hashtags and incorporate skills to boost conversion. | Image |
| Top video card details | You can click on the Details button to perform a deep dive on any video card. The detailed description contains the following: * Overview — Provides details of the video, including the hashtags and music used coupled with the product information and link. * Performance — Key performance metrics related to video engagement. * Script skills — Description of script skills used in the video. * Time series plot — Interactive trend plot that outlines video engagement metrics (i.e., views and likes) at a second-level granularity. You can leverage this critical information to customize content with the aim of boosting engagement and conversion. | Image |
§11 🎵 Top-ranking music
🎵 Top-ranking music
| Content | Elements and interactions | UI interface demo |
|---|---|---|
| Top music list view | In the Music tab, you can view a list of the top music being used in shoppable videos, with filters. The top 50 songs within the selected filter range are displayed, and you can navigate with pagination. | Image |
| Top music preview card | For each song on the top music list, the music card displays videos that have utilized the song. You can click on the Detail button to navigate to the song's detailed description. | Image Image Image |
§13 Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
- On what platforms can I access Video Inspiration for TTSPC?
A: At present, Video Inspiration for TTSPC is available only on PC.