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§1 Overview
This introduction provides an overview of new product features enabling CAP Agencies to establish exclusive LIVE commission-sharing agreements. The new fee agreement for LIVE empowers CAP Agencies to collaborate with their bound Creators, driving LIVE business growth while ensuring a dedicated revenue stream for providing LIVE-focused services.
§2 How to set up LIVE commission sharing?
#§3 Set up LIVE commission with new Creators
Set up LIVE commission with new Creators
§4 Step I: CAP Agencies set up a fee agreement
Step I: CAP Agencies set up a fee agreement
- Login to TikTok Shop Partner Center as a CAP Agency, navigate to "Creator Management" - "Manage partnerships", and click the "+Add new creator" button on the top right corner.
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- Fill in Creator user name and select a Link expiration date (the date cannot be modified, but you can extend the link before it expires).
- Enter the Fee agreement rate (between 0-100%). This is the management fee percentage that you are taking from the creator's commission for providing CAP Agency services across all content types, including short video, showcase and LIVE.
- Check "Set an exclusive fee agreement for LIVE only", enter the commission share percentage (between 0-100%), and enter the proposed commission share rate for the exclusive LIVE fee agreement.
- Note: the exclusive fee agreement for LIVE is taken as the management fee applied solely to LIVE GMV, and it overrides the standard Fee Agreement rate specified above when calculating the LIVE commission share.
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- Check the services terms and click the "Add" button to send the Fee Agreement to the Creator.
- The fee agreement will start once the creator accepts the request and the percentage can be changed later by submitting an adjustment request, which requires confirmation from you and the creator.
§5 Step II: Creators review and accept a fee agreement
Step II: Creators review and accept a fee agreement
- Creators will receive a notification for the new link request, and they can Agree or Decline the request after reviewing the fee agreement details.
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§6 Step III: CAP Agencies review fee agreements
Step III: CAP Agencies review fee agreements
- Navigate to "Creator Management" - "Manage partnerships", and find the Free agreements based on different content types, including Short video, Showcase, and LIVE.
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- Click on "View History" to review the Free agreement updates based on different content types.
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§7 Step IV: CAP Agencies review commission sharing for product orders
Step IV: CAP Agencies review commission sharing for product orders
- Navigate to "Finance" - "Earnings", and review the "Agency commission sharing portion" based on Content type.
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§8 Set up LIVE Commission with existing Creators
Set up LIVE Commission with existing Creators
§9 Step I: CAP Agencies set up a fee agreement for LIVE only
Step I: CAP Agencies set up a fee agreement for LIVE only
- Navigate to "Creator Management" - "Manage partnerships", under the "Linked" tab, click "Adjust fee agreement" to update the existing fee agreements by adding a fee agreement for LIVE only.
<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/119075751ab544aeb2599cb294925ff9~tplv-k9wyc2ijk0-image.image" width="5622px" /></div>
§10 Step II: Creators review and accept a fee agreement change
Step II: Creators review and accept a fee agreement change
- Creators will receive a notification for the new revenue sharing agreement, and they can Agree or Decline the proposed fee agreement changes after reviewing the details of the current and updated agreements.
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§11 Commission sharing for Agencies serving as both CAP and TAP
When an Agency serves as both CAP and TAP for its bound creators, the Agency can distribute a TAP product to its CAP-bound Creators for showcases. In this case, product orders will appear in both the CAP and TAP order lists for the Agency, and the Agency will receive (1) TAP commission share set by the Sellers, and (2) CAP commission share agreed upon with the bound Creator.
| CAP order list | Image |
|---|---|
| TAP order list | Image |
§12 FAQ
- In which regions is the exclusive fee agreement for LIVE feature available?
- Currently, the feature is only available in the US.
- Can Agencies set up different commission share rates for the standard CAP fee agreement and the exclusive fee agreement for LIVE?
- Yes, CAP Agencies can configure separate commission share rates for standard CAP fee agreement and the exclusive fee agreement for LIVE, and the exclusive fee agreement for LIVE will override the standard fee agreement rate when calculating the LIVE commission share.
- For example, the commission share calculation for four different fee agreement scenarios is illustrated in the table below.
<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/97401bbbf0a8451ca46e805b3bb7d17f~tplv-k9wyc2ijk0-image.image" width="4814px" /></div>
| Scenarios | Fee Agreement | ||
|---|---|---|---|
| Short Video | Showcase | LIVE | |
| # 1 | 5% | 5% | 5% |
| # 2 | 5% | 5% | 50% |
| # 3 | 0% | 0% | 50% |
| # 4 | 50% | 50% | 0% |
- How is the commission share between CAP and Creator calculated when a Creator uses a TAP product link shared by the same Agency?
- When an Agency serves as both CAP and TAP for a bound Creator, and the Creator uses a TAP product link shared by the Agency, the Agency receives both the TAP commission set by the Seller and the CAP commission agreed upon with the bound Creator, as per the valid CAP fee agreements.