Partner Campaign- Ads Commission

Partner Campaigns Ads Commission Dual Attribution is a new update for TikTok Shop Partner (TSP) . This enables sellers to set a campaign total shop ads commission rate for products in partner campaigns, while automatically distributing commissions between partners and creators based on attribution results. Here's the key mechanisms in Affiliate partner Shop Ads.

• Currently, the affiliate partner Shop Ads function is available in the US region.
• Sellers can set the rates in new or ongoing campaigns from Agency campaigns, Seller campaigns and Tiktok Shop Exclusive campaigns. The rate cannot be changed after setup.
• Only when sellers set the Shop Ads commission rate for products in campaigns, can partners see this rate in Campaigns and Product pools in Partner center.
• If sellers set the Shop Ads commission rate for products, when a partner sets the affiliate commission rate, the ads commission distribution ratio between the partner and the creator is the same as that of the affiliate by default. The system calculates and automatically displays the ratio accurately to two decimal places.
• If the seller does not set the TAP campaign ads commission rate and runs ads, the advertising orders will be settled according to the TAP campaign affiliate commission rate.
• Attribution logic for affiliate and ads commission: Essentially the same as open collaboration. In summary, if the affiliate and ads attribution are to the same creator, the settlement will be based on the ads commission rate; in other cases, it will be settled based on the affiliate commission rate.

Check the shop ads commission rate of partner campaigns in TTSPC

On Partner Campaign page Through "My campaigns" - "Campaign info" and "Seller campaigns" - " Campaign performance", partners can view comparison information for total standard commission rate and total shop ads commission rate.

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<div style="text-align: center">"Seller campaigns" - " Campaign performance"</div>

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<div style="text-align: center"> "Seller campaigns" - " Campaign performance"</div>

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On Products Management page

• Through "High opportunity product pool" , partners can also view Shop Ads commission rate, via cursor, select button or filter.

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• Through "Selected products", partners can also view comparison information for total standard commission rate and total shop ads commission rate

Image Select product in High opportunity pools

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Set affiliate commission rate and Shop Ads commission rate distribution ratio between the creators and partner

Check the default commission distribution ratio

• When adding products to the Product list in the above Campaign products and Selected products, when setting the shop ads commission rate for the creator, the default ads commission ratio for the partner and the creator are displayed respectively.

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<div style="text-align: center">enter "Create a product list"</div>

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<div style="text-align: center">Check in "Create a product list"</div>

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• When sharing the product link in the above campaign products and selected products, when setting the commission rate for the creator, the default shop ads commission ratio for the partner and the creator are displayed respectively.

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<div style="text-align: center">Click 'Copy link' in Selected products - product list</div>

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<div style="text-align: center">Click 'Share' in product lists of Campaign details in Seller campaigns and My campaigns</div>

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Check the shop ads commission cost in affiliate order

Partners (Seller Service - Product Distribution) can view itself & creator's shop ads commission cost in affiliate order. For example, one **** seller provided 25% shop ads commission rate to partners, where partners got 5%, creator got 20%.

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*Note： Creator Service Partner (MCN) view shop ads commission cost in affiliate order, and final earnings after revenue sharing. For example, Creator gets 20% shop ads commission, but shares 50% with partners.

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<div style="text-align: center">Rate</div>

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<div style="text-align: center">Creator Total</div>

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<div style="text-align: center">Partner Earned</div>

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We prepared different scenarios for your reference if you choose to use Creator's content for your Video Shopping Ads.