Jan 2026 Product Innovation

Below are this month’s new Seller Center features and enhancements. Each section explains what the feature is, why it matters from an agency POV, and what actions to take with sellers. These updates are designed to help your agency better coach sellers, increase content output, reduce friction, and ultimately drive more GMV.

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<span style="background-color: rgba(205,178,250, 0.7)">LIVE</span>

🔴 Countdown Bidding

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/1b1a874be49c4924b903e4a1a034e7c1~tplv-k9wyc2ijk0-image.image" width="640px" /></div>

📌 What it is: A new LIVE selling experience that allows sellers to run real-time auctions where shoppers compete for products. This adds urgency and interactivity to LIVE sessions. 💡 Why it matters for agencies:

• Helps increase LIVE conversion through urgency-driven buying
• Creates more engaging LIVE formats for hosts and creators
• Provides a new tactic to move inventory quickly
• Differentiates LIVE sessions from standard product selling

⏩ Agency action: Recommend Countdown Bidding for sellers with strong LIVE traffic, test with limited inventory or promotional SKUs, and integrate into LIVE strategy planning for key events. 🧠 Learn more in this Feature Guide.

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<span style="background-color: rgba(205,178,250, 0.7)"><strong>Campaigns</strong></span>

📊 Campaign registration enhancements

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/5e882a0130804af0895f09f441d9b6db~tplv-k9wyc2ijk0-image.image" width="451px" /></div>

📌 What it is: New improvements to campaign enrollment, including:

• Best-selling products auto-surfaced at the top
• “Key product” labels for eligible SKUs
• Pre-filled Excel templates for large catalogs
• Clear error reporting with actionable guidance

💡 Why it matters for agencies:

• Reduces time spent managing campaign enrollment
• Helps prioritize the right SKUs faster
• Makes it easier to support large-catalog sellers
• Lowers friction and setup errors

⏩ Agency action: Guide sellers to prioritize best-performing SKUs for campaigns, use Excel workflows to manage bulk enrollment more efficiently, and help sellers resolve eligibility issues quickly using error insights. 🧠 Learn more in this Feature Guide.

🔁 Flash Sale Auto-Restock

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/f84d107928694a3c8ba05bf4532a65e5~tplv-k9wyc2ijk0-image.image" width="359px" /></div>

📌 What it is: Auto-restock monitors inventory hourly and automatically replenishes Flash Sale stock based on recent sales to prevent campaign interruptions. Enabled by default. 💡 Why it matters for agencies:

• Reduces risk of campaigns stopping due to stockouts
• Maintains momentum during high-traffic sale periods
• Saves manual inventory monitoring time

⏩ Agency action: Ensure sellers understand the setting and how to manage it and recommend keeping it on for high-volume SKUs. 🧠 Learn more in this Feature Guide.

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<span style="background-color: rgba(205,178,250, 0.7)"><strong>Seller Tools</strong></span>

📧 CRM Email Channel

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/3b4c9deb3c2a4567825b078c9bdf3ba5~tplv-k9wyc2ijk0-image.image" width="388px" /></div>

📌 What it is: A new CRM email channel that allows sellers to send targeted emails to specific audience segments using templates and customizable messaging. 💡 Why it matters for agencies:

• Unlocks a new owned channel for retention and repeat purchases
• Supports lifecycle marketing strategies
• Makes it easier to segment and target high-value customers

⏩ Agency action: Help sellers set up basic email campaigns for repeat buyers and new followers, and align CRM messaging with promotion and campaign moments. 🧠 Learn more in this Feature Guide.

🗂️ Product Collections

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/7a3096b93bac49f3a0d78f0f3f3bcb2f~tplv-k9wyc2ijk0-image.image" width="510px" /></div>

📌 What it is: Sellers can group products into themed collections like “Best Sellers” or “Discount Series” and showcase them in Shop Design or share via chat. 💡 Why it matters for agencies:

• Improves storefront merchandising
• Makes product discovery easier
• Supports promotional storytelling

⏩ Agency action: Recommend collections aligned to campaigns or seasons and use collections to highlight hero SKUs. 🧠 Learn more in this Feature Guide.

🧾 CRM Entrance in Promotions Tab

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/ed2cde84f3024835a89620b518558733~tplv-k9wyc2ijk0-image.image" width="520px" /></div>

📌 What it is: Sellers can now create CRM plans directly from the Promotions page. The system auto-selects audiences and pre-fills messaging to speed setup. 💡 Why it matters for agencies:

• Simplifies campaign + CRM coordination
• Reduces manual setup time
• Helps sellers activate CRM more consistently

⏩ Agency action: Encourage sellers to pair promotions with CRM outreach and use this for quick activation during sales events.

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<span style="background-color: rgba(205,178,250, 0.7)"><strong>Seller Marketing</strong></span>

🛍️ “Available on TikTok Shop” Creative Assets

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/0c15d038922a4bdc85f2ffff5ee9bbb1~tplv-k9wyc2ijk0-image.image" width="579px" /></div>

📌 What it is: Official brand assets sellers can use to promote their products across the Americas (US, Mexico, Brazil) in multiple styles, colors, and languages. 💡 Why it matters for agencies:

• Supports off-platform marketing efforts
• Helps reinforce brand presence across regions
• Makes promotional content easier to standardize

⏩ Agency action: Incorporate these assets into creative and campaign planning and use for paid and organic promotional materials. 🧠 Learn more in this Feature Guide.

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<span style="background-color: rgba(205,178,250, 0.7)">Finance</span>

💼 2025 1099-K Form Update

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/8ee4bc97e4864590a909b7559cd8e886~tplv-k9wyc2ijk0-image.image" width="568px" /></div>

📌 What it is: For 2025, TikTok Shop will issue Form 1099-K to sellers with over $20,000 in gross sales and more than 200 transactions to support tax compliance. 💡 Why it matters for agencies:

• Important for operational and financial planning conversations
• Helps agencies prepare sellers for reporting requirements
• Reduces confusion during tax season

⏩ Agency action: Flag this to high-volume sellers early and encourage sellers to track sales records and prepare documentation. 🧠 Learn more in this Feature Guide.

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