v2.ads.create_manual_product_ads

stable本次发布有变化全部展示

来自 Shopee 官方资料快照 · 2026-09-06 12:10:28

打开官方原文 ↗

当前资料结构化阅读页
固定快照已留存，可追溯
官方原文可核对

查看技术与溯源信息

平台 / profile: Shopee / profile.shopee.api_reference
语言: en-US
发布版本: cn-20260909-2
标签: zhuge/sourceplatform/shopeeaudience/developercategory/api_doctopic/apitopic/developer

资料正文

§1 v2.ads.create_manual_product_ads

Use this API to create Manual Selection Product Ads

§2 Overview

Overview

Field	Value
Module	Ads
API type	Shop
HTTP method	POST
Path	/api/v2/ads/create_manual_product_ads
Production URL	https://partner.shopeemobile.com/api/v2/ads/create_manual_product_ads
Sandbox URL	https://partner.test-stable.shopeemobile.com/api/v2/ads/create_manual_product_ads
Permission	Seller In House System; Ads Service; Ads Service App ; Ads Facil

§3 Request parameters

Request parameters

Name	Type	Required	Sample	Description
reference_id	string	Yes	asdf-1234-qwerty	A random string used to prevent duplicate ads. If an ads is created successfully, subsequent request using the same reference id will fail
budget	float	Yes	10.50	The budget set for the Auto Product Ads
start_date	string	Yes	11-11-2023	the start date per campaign. please kindly note that if you want to set unlimited date, you can just pass today's date as the start date
end_date	string	No		the end date of each campaign. please kindly note that if you want to set an unlimited campaign, you can keep empty for the end date field
bidding_method	string	Yes	auto	auto, manual
item_id	int64	Yes	111222	Product ID
roas_target	float	No	1.20	the ROAS target for each campaign with auto bidding. If 0, GMV Max / ROI feature is not enabled
selected_keywords	object[]	No		selected keywords, required for manual bidding mode
selected_keywords.keyword	string	Yes	apple	bid keyword for each campaign
selected_keywords.match_type	string	Yes	exact	exact, broad
selected_keywords.bid_price_per_click	float	Yes	11.20	the bid price of keyword
discovery_ads_locations	object[]	No		the location settings for manual bidding method
discovery_ads_locations.location	string	Yes	daily_discover	daily_discover, you_may_also_like
discovery_ads_locations.bid_price	float	Yes	10.50	bid price of the location
enhanced_cpc	boolean	No	true	Enhanced CPC functionality toggle
smart_creative_setting	string	No	default	Whether to use default or set on/off Smart Creative for this ad. Supported Values: "", "default", "on", "off". Empty string treated as default.

§4 Response parameters

Response parameters

Name	Type	Sample	Description
error	string		Error code, empty when no error returned
message	string		error description
warning	string		If some data cannot respond normally, set the warning
request_id	string	6f235f4a343e4feb8a9ed74c439f6663	request id is unique for each request
response	object[]		response body
response.campaign_id	int64	123	The unique identifier for a campaign

§5 Common parameters

Common parameters

Name	Type	Sample	Description
partner_id	int	1	Partner ID is assigned upon registration is successful. Required for all requests.
timestamp	timestamp	1610000000	This is to indicate the timestamp of the request. Required for all requests. Expires in 5 minutes.
access_token	string	c09222e3fc40ffb25fc947f738b1abf1	The token for API access, using to identify your permission to the api. Valid for multiple use and expires in 4 hours.
shop_id	int	600000	Shopee's unique identifier for a shop. Required param for most APIs.
sign	string	e318d3e932719916a9f9ebb57e2011961bd47abfa54a36e040d050d8931596e2	Signature generated by partner_id, api path, timestamp, access_token, shop_id and partner_key via HMAC-SHA256 hashing algorithm. More details: https://open.shopee.com/documents?module=87&type=2&id=58&version=2

§6 Request samples

Request samples

§7 Payload

Payload

{
	"reference_id": "asdf-1234-qwerty",
	"budget": 10.5,
	"start_date": "11-11-2023",
	"end_date": "",
	"bidding_method": "auto",
	"item_id": 111222,
	"roas_target": 1.2,
	"selected_keywords": [
		{
			"keyword": "apple",
			"match_type": "exact",
			"bid_price_per_click": 11.2
		}
	],
	"discovery_ads_locations": [
		{
			"location": "daily_discover",
			"bid_price": 10.5
		}
	],
	"enhanced_cpc": true,
	"smart_creative_setting": "default"
}

§8 Java

Java

Unirest.setTimeouts(0, 0);
HttpResponse<String> response = Unirest.post("https://partner.test.shopeemobile.com/api/v2/ads/create_manual_product_ads?access_token=access_token&partner_id=partner_id&shop_id=shop_id&sign=sign&timestamp=timestamp")
.header("Content-Type","application/json")
.body("{
   \"bidding_method\": \"auto\",
   \"budget\": 10.5,
   \"discovery_ads_locations\": [
      {
         \"bid_price\": 10.5,
         \"location\": \"daily_discover\"
      }
   ],
   \"end_date\": \"-\",
   \"enhanced_cpc\": true,
   \"item_id\": 111222,
   \"reference_id\": \"asdf-1234-qwerty\",
   \"roas_target\": 1.2,
   \"selected_keywords\": [
      {
         \"bid_price_per_click\": 11.2,
         \"keyword\": \"apple\",
         \"match_type\": \"exact\"
      }
   ],
   \"smart_creative_setting\": false,
   \"start_date\": \"11-11-2023\"
}")
.asString();

§9 PHP

PHP

<?php

$curl = curl_init();

curl_setopt_array($curl, array(
  CURLOPT_URL => 'https://partner.test.shopeemobile.com/api/v2/ads/create_manual_product_ads?access_token=access_token&partner_id=partner_id&shop_id=shop_id&sign=sign&timestamp=timestamp',
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => '',
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 0,
  CURLOPT_FOLLOWLOCATION => true,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => 'POST',
  CURLOPT_POSTFIELDS => '{
    "bidding_method": "auto",
    "budget": 10.5,
    "discovery_ads_locations": [
        {
            "bid_price": 10.5,
            "location": "daily_discover"
        }
    ],
    "end_date": "-",
    "enhanced_cpc": true,
    "item_id": 111222,
    "reference_id": "asdf-1234-qwerty",
    "roas_target": 1.2,
    "selected_keywords": [
        {
            "bid_price_per_click": 11.2,
            "keyword": "apple",
            "match_type": "exact"
        }
    ],
    "smart_creative_setting": false,
    "start_date": "11-11-2023"
}',
  CURLOPT_HTTPHEADER => array(
    'Content-Type: application/json'
  ),
));

$response = curl_exec($curl);

curl_close($curl);
echo $response;

§10 cURL

cURL

curl --location --request POST 'https://partner.test.shopeemobile.com/api/v2/ads/create_manual_product_ads?access_token=access_token&partner_id=partner_id&shop_id=shop_id&sign=sign&timestamp=timestamp' \
--header 'Content-Type: application/json' \
--data-raw '{
   "bidding_method": "auto",
   "budget": 10.5,
   "discovery_ads_locations": [
      {
         "bid_price": 10.5,
         "location": "daily_discover"
      }
   ],
   "end_date": "-",
   "enhanced_cpc": true,
   "item_id": 111222,
   "reference_id": "asdf-1234-qwerty",
   "roas_target": 1.2,
   "selected_keywords": [
      {
         "bid_price_per_click": 11.2,
         "keyword": "apple",
         "match_type": "exact"
      }
   ],
   "smart_creative_setting": false,
   "start_date": "11-11-2023"
}'

§11 Python

Python

import requests
import json

url = "https://partner.test.shopeemobile.com/api/v2/ads/create_manual_product_ads?access_token=access_token&partner_id=partner_id&shop_id=shop_id&sign=sign&timestamp=timestamp"

payload=json.dumps({
  "bidding_method": "auto",
  "budget": 10.5,
  "discovery_ads_locations": [
    {
      "bid_price": 10.5,
      "location": "daily_discover"
    }
  ],
  "end_date": "-",
  "enhanced_cpc": True,
  "item_id": 111222,
  "reference_id": "asdf-1234-qwerty",
  "roas_target": 1.2,
  "selected_keywords": [
    {
      "bid_price_per_click": 11.2,
      "keyword": "apple",
      "match_type": "exact"
    }
  ],
  "smart_creative_setting": False,
  "start_date": "11-11-2023"
})
headers = {
  'Content-Type': 'application/json'
}
response = requests.RPCRequest("POST",url,headers=headers, data=payload, allow_redirects=False)

print(response.text)

§12 Response sample

Response sample

§13 JSON

JSON

{
	"error": "",
	"message": "",
	"warning": "",
	"request_id": "6f235f4a343e4feb8a9ed74c439f6663",
	"response": [
		{
			"campaign_id": 123
		}
	]
}

§14 Error example

Error example

§15 JSON

JSON

{
	"request_id": "6f235f4a343e4feb8a9ed74c439f6663",
	"error": "error_server",
	"message": "Something wrong. Please try later.",
	"warning": ""
}

§16 Errors

Errors

Error	Description	Solution
ads.account.status_not_normal	Account status is not normal.
ads.item.adult_item	Item is an adult item cannot have this campaign setting.
ads.campaign.error_daily_budget_range	The budget set is invalid.
ads.campaign.error_date_setting	The start/end date of campaign should be larger or equal to today. End date to be empty for unlimited duration.
error_not_found	The information you queried is not found.
error_param	Wrong parameters.
error_server	Something wrong. Please try later.
ads.api.http_method_not_allowed	Only the supported HTTP method for the API is allowed.
ads.ads_account.invalid_status	Ads account status is Invalid.
ads.item.invalid_status	Item status is invalid.
ads.campaign.invalid_start_date	The start date has to be today for no end date (unlimited duration).
ads.item.blocked_for_promotion	Item is blocked for promotion.
ads.item.sold_out	Item is sold out.
ads.keyword.is_blacklisted	Keyword is Blacklisted.
ads.keyword.is_reserved	Keyword is reserved.
ads.keyword.not_found	Keyword is not found.
ads.keyword.price_too_high	Price of Keyword is too high.
ads.keyword.price_too_low	Price of Keyword is too low.
ads.rate_limit.campaign_level	Too many requests at the moment, please try again later.
ads.rate_limit.exceed_partner_api	Too many requests, please reduce the request rate and try again later.
ads.rate_limit.exceed_shop_api	Too many requests for the shop at the moment, please try again later.
ads.rate_limit.exceed_api	Too many requests at the moment, please try again later.
ads.shop.in_holiday_mode	Shop is in holiday mode.
ads.shop.status_not_normal	Shop status is not normal.
error_data	parse data failed
error_data	data not exist
error_param	parameter invalid
error_param	The information you queried is not found.
error_param	Wrong parameters, detail: {msg}.
error_server	Something wrong. Please try later.
error_shop	shopid is invalid
error_param	request not from gateway

§17 Common errors

Common errors

Error	Description	Solution
error_auth	partner_id is invalid
error_auth	The App is deleted, and you'll be unable to make any API call.
error_auth	App developer’s permissions for authorizations have been restricted. If you’re a seller, contact the developer for more information. If you’re the developer, refer to the Open Platform Console for details.
error_param	There is no partner_id in query.
error_param	Invalid partner_id.
error_param	no timestamp
error_param	Invalid timestamp
error_param	There is no sign in query.
error_sign	Wrong sign.
invalid_partner_id	Invalid partner_id, please have a check.
error_auth	No permission to current api.
error_api_call_restricted	The App permission for api call have been restricted. If you’re a seller, contact the developer for more information. If you’re the developer, refer to the Open Platform Console for details.
api_suspended	The API is offline. Please call v2 API instead.
error_limit	The total API call number made by your APP has reached the daily API call limit, please try again after 00: 00 (UTC+08:00)
error_rate_limit	Too many requests. You have reached the rate limit. Please try again later.
source_ip_undeclared	Request Source IP ({ip}) is undeclared. Please declare all your IP addresses in the Shopee Open Platform Console > App list > IP Address Whitelist
error_param	Permission denied. This API is currently offline or the request path is incorrect.
error_param	Partner_id is invalid, should be an integer between 0 and 4294967295.
error_param	no timestamp.
error_param	Timestamp is invalid, should be an integer between 0 and 4294967295.
error_param	Timestamp is expired.
error_partner_key_expired	Your API partner key has expired, please reset the Live API Partner Key in Console to get a new valid partner key to call open api.
error_api_permission	This app type has no permission to this API.
error_param	There is no access_token in query.
error_auth	Invalid access_token.
error_auth	Invalid partner_id or shopid.
shop_no_linked	Partner and shop has no linked.
shop_banned	The shop account has been banned. Permissions for shop authorization and API calls have been suspended until the shop account is restored.
invalid_acceess_token	Invalid access_token, please have a check.
partner_shop_no_link	Invalid partner_id or shop_id, please have a check.
error_ashop_api_permission	The shop is Affiliate shop has no permission to call this API.
error_kyc_auth	No permission. Please inform the seller to complete the Seller Registration on Shopee Seller Center first, then this shop can call for this API.
error_auth	System error, please try again later.
error_param	There is no shop_id in query.
error_param	shop_id is invalid, should be an integer between 0 and 4294967295.

§18 Update log

Update log

Date	Change
2024-10-21	New API

这条内容对你有帮助吗？