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来自 TikTok Shop 官方资料快照 ·
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资料正文
§1 Product Overview
The Seller Leads Pool for partners, accessible within the Partner Center, provides a online centralized platform for partners to submit and manage their submitted seller leads. It is designed to streamline the lead validation, matching, and nomination process, enhancing efficiency in strategic key merchant (SKM) recruitment and onboarding. The system supports bulk lead submission, automated pre-validation, and provides actionable feedback for lead management. As of June 2026, this feature has been released to all US agency partners.
§2 Product Benefits
The Seller Lead Pool submitted by partners provides two primary advantages:
- Enhanced Operational Efficiency and Compliance: By migrating the lead management process from offline spreadsheets and manual communication to a centralized online system, it delivers significant improvements in compliance, efficiency, and convenience for all parties.
- Partner Empowerment in Seller development: The system empowers partners by providing a streamlined tool for key seller recruitment and incubation. This enhances their operational leverage and productivity in identifying and onboarding high-potential sellers.
§3 User Guide
#§4 \#1 Partner Submits Seller Leads
#1 Partner Submits Seller Leads
| Step | Process | Screenshot |
|---|---|---|
| 1 | Function entrance * Page entrance: Partner center - Seller management module - Seller leads pool - Partner submitted tab * Page URL: https://partner.us.tiktokshop.com/leads-pool?page=1®ion=US&searchParam=lead_status%3D1%26seller_type%3D2&size=10 | Image |
| 2 | Upload seller leads and start pre-check. * Upload seller leads * Click ‘Upload seller leads’ button. * In Add seller leads page, click 'Download template' to export Excel file template. * Fill in seller leads according to template fields and requirements. Upload the Excel file. * Excel template fields as below. Please follow the definition in Excel file to understand the format requirements. Maximum submit 2,000 leads at a time. * Lead name (Brand name): Compulsory * Primary sales channel(eg: Amazon/DTC/others): Compulsory * (DTC) Domain name * Amazon seller ID * Tiktok Shop code: maximum 3 shops * If has Brand Authorization? Yes/ No": Compulsory * BA Owner or 1st/2nd Authorization? * Seller est. onboard date (Format: YYYYMM, eg: 202602): Compulsory * Special Request for Category/AM * Proof (e.g. copitch chat screenshot) * Support needed | Image Image |
| 3 | Submit pre-checked seller leads. * Click 'Pre-check' button and get pre-check result. * Precheck rules: * The leads whose lead name is duplicated from previously submitted leads cannot be submitted. * Compulsory fields cannot be empty. * Fields values format should follow the rules. * Check failed leads in the last column of exported excel file. * Click 'Submit seller leads' button. Only leads passed pre-check can be submitted successfully. | Image |
§5 \#2 Partner Checks Lead Match Results and Suggestions
#2 Partner Checks Lead Match Results and Suggestions
| Step | Process | Screenshot |
|---|---|---|
| 1 | Lead and seller onboard Progress. * Check your 2026 cumulative lead and seller onboard progress in product subtitle. Hover to check the progress by quarter. If any question or want to know the onboarded lead and seller list, you can contact your SPM. | Image |
| 2 | Seller Lead list. * Leads can be filtered by match result status. * Matched: can be found in Tiktok seller leads pool. * Unmatched: cannot be found in Tiktok seller leads pool. * In progress: leads are being matched by the system. * You can search lead name, lead ID, and filter lead type and lead followup suggestions. * Click 'Export button' to export info from both lead list page and lead details page. Both lead info and seller info will be exported so the lead info may be duplicated if a lead is associated with several shops. * Check seller followup suggestions. Below are all lead suggestions. 1. Matched Type 1: Congratulations. The lead is onboard successfully. 1. Congratulations, you have successfully brought the official flagship store associated with this lead into TTS. 2. Congratulations, you have successfully brought the brand retailer store associated with this lead into TTS. However, if another partner acquires the brand flagship store associated with this lead to join TTS in this quarter, this lead will not be included in your lead onboard performance for this quarter. 3. Congratulations, you have successfully brought the white-label key merchant associated with this lead into TTS. 1. Matched Type 2: The lead onboard is not completed yet. You can follow up the suggestion. 1. This lead has already been successfully acquired by another partner with a brand retailer store joining TTS; you can still work on acquiring the brand official store for this lead. 2. This lead has been successfully matched with a TTS internal lead, but no partner has acquired it yet. You can follow the seller-level follow-up suggestions and continue working on this lead. 3. You have onboarded the lead related seller to TTS but you need to link 3 seller services to the seller. 1. Matched Type 3: The lead has been onboarded by other partners or was onboarded in previous quarters. No further opportunity. 1. This lead has already been successfully acquired by another partner and any further follow-up will not be counted toward your lead onboarding performance. 2. This lead has already been successfully acquired by another partner and a white-label key merchant has joined; any further follow-up on this lead will not be counted toward your lead onboarding performance. 3. This lead has already been acquired in previous quarters, and any further follow-up on this lead will not be counted toward your lead onboarding performance. 4. This lead has already been successfully acquired by another partner and is linking seller services to the partner. Any further follow-up will not be counted towards your lead onboarding performance. 1. Unmatched Type: The lead cannot be found in TTS key seller leads pool. 1. This lead currently can't be found in the TikTok Shop seller lead list. Contact your agency operation manager (SPM) offline to get it submitted. | Image |
| 3 | Seller lead detail page. * Includes 3 parts: Lead info, Submitted seller info, Matched seller info. * You can check the seller followup suggestions from your submitted sellers and matched sellers. * Matched shops: * If the seller lead you submitted is successfully matched with a TikTok Shop seller lead, the system will further identify strategic key merchants associated with each TikTok Shop lead. * The matched shop names and their followup suggestions are provided. You can contact the shop in Tiktok app or from other offline channels. Shop contact info is not allowed to be shared in the product page. * Seller lead follow up suggestions. * Shop binding subscription suggestions. * Congratulations, you have successfully brought this seller on board. * Please partnership with the seller first then guide the seller on key seller nomination. * This seller and the lead have already been successfully brought in by another partner. Please focus on other sellers and leads. * This seller has passed the latest contract signing date defined in the TTS lead onboarding success criteria. You can still sign and cooperate with this seller, but such cooperation will not be counted toward your seller onboarding performance. * Please link seller service with this seller before {Date}. * This seller has not generated any sales yet. Please bind with this seller within 60 days after the seller starts generating sales. * This seller first generated sales on {Date}. Please link with this seller within 60 days after the seller starts generating sales. * Please complete three services and linking with the seller. * SKM seller nomination suggestions. * For Brand owner seller * If the seller wants to become a brand official store, please follow this suggestion: This seller has not yet completed brand authorization for a brand official store. Please guide the seller to submit brand verification in Seller Center; for step-by-step guidance, refer to How To Apply For Brand Authorization. * For Retailer seller * If the seller wants to become a brand retailer store, please follow the suggestions below: * Please contact the agency operation manager SPM offline to submit proof that this seller's annual GMV on other platforms outside the site exceeds USD 10 million. * This seller has not yet completed brand authorization as a retailer. Please guide the seller to submit brand authorization in Seller Center; for operational guidance, refer to How To Apply For Brand Authorization. * This seller has not yet listed products under this brand. Please guide the seller to list products and ensure the brand information in the product details is filled in correctly. * For 10M+ seller: * If the seller wants to become a white-label mega merchant, please follow the suggestions below: Please contact the agency operations SPM offline to learn about and submit the proof materials for this seller as a white-label merchant on off-platform channels. * Seller activation suggestions. * The seller voluntarily closes the shop. You can ask the seller to withdraw the shop closure request. * You can assist the Seller in appealing the Shop Penalty and then complete seller services linking with the seller. * The shop is already closed. The seller can only open a new shop. * The seller’s onboarding application has been rejected. You can ask the seller to resubmit the application. * The shop is newly created. You can ask the seller to complete the onboarding process. * The onboarding application is under review; if the review is not completed for a long time, you can contact the corresponding operations to request an expedited review. * TikTok Shop code is incorrect and cannot be found. Please provide the correct shop code. | Image |
| 4 | Edit seller leads info. * Click Edit button in Lead list page and Lead details page to edit a lead. * You can share additional screenshot of Proof (e.g. Copitch chat screenshot) and Proof of 10M+ GMV. 1 image at most is allowed to upload in each of the 2 fields. You can combine multiple images into one before uploading. | Edit lead button. Image Image Edit lead drawer. Image Image |
§6 FAQ
- Is there a limit to how many leads can be uploaded at once?
Yes, a single file for bulk upload cannot exceed 2,000 lead entries. For larger lead lists, the file must be split into multiple smaller files that each adhere to this limit.
- All offline submitted leads in Q1 have been automatically uploaded to your leads pool. Agencies can check the leads along with seller follow-up suggestions.