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§1 [UK] TikTok Shop Partner Tiering Mechanism
The TikTok Shop Partners('TSP') tiering system is designed to cultivate a robust ecosystem, set service benchmarks, and offer customized resources for TSP at various development stages—thereby guiding their growth path. In the tier system, TSP will be referred to the integration of all TSP/TAP/CAP. This Tiering Mechanism only applies to TikTok Shop Partners certified and operating in the UK market.
<div style="text-align: right"><strong>Last Update: 2026/08/12</strong></div>
§2 Partner Tier Update
- The original TSP, CAP, and TAP Partners will be consolidated under a unified name: TikTok Shop Partner（TSP ) categorized into two main types of services: Seller Services and Creator Services.
<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/ed50b427b59a466fa3071803a6a76d8d~tplv-k9wyc2ijk0-image.image" width="1280px" /></div>
- ++Seller Partner++ **** (Previously Known as TSP)
- A Seller Partner's main function is servicing sellers (brands) on TikTok Shop through the means of shop operation management, short video production management, affiliate video management and live management.
- ++Creator Partner++ (Previously Known as CAP)
- A Creator Partner's main function is servicing and incubating creators for the TikTok Shop ecosystem.
- ++Creator Matchmaking++++ ++++Tool++ (Previously Known as TAP)
- Agency Partners utilize our TikTok Shop Partner Center to run partner campaigns that help execute and expedite matchmaking between merchants and creators, providing incremental opportunities and driving growth.
§3 Rules for TSP Tiering
#§4 TSP Tiers
TSP Tiers
TSPs will be divided into 5 tiers from S1 to S5, corresponding to： S1 TSP->S2 Bronze TSP->S3 Silver TSP->S4 Gold TSP->S5 Platinum TSP The higher the partner's rating, the stronger its comprehensive promotion capabilities.
§5 TSP Tier Calculation Rules
TSP Tier Calculation Rules
§6 Main Evaluation Metrics
Main Evaluation Metrics
| GMV - 70% | Bonus scores - 30% | |
|---|---|---|
| Creator Matchmaking | TAP GMV | * Bonus scores for TSP's service diversification and seller/creator growth ability |
| Creator Service | CAP LIVE GMV | |
| Seller Service | TSP bind with SKM seller GMV |
- GMV Calculation Method
Example: A TSP's DAGMV last month is: TAP GMV: 10k Creator Service GMV: 15k Seller Service GMV: 20k The Total GMV in Ranking will be calculated as: ++10k+15k+20k=45k++
§7 Tier Determination
Tier Determination
| Total 100% | = | 70% | X | 30% | |
|---|---|---|---|---|---|
| Tier | Tier Title | Daily GMV | Bonus scores | ||
| S5 | Platinum | 100K<GMV | 0-18 | ||
| S4 | Gold | 20K<GMV≤100K | |||
| S3 | Silver | 3K<GMV≤20K | |||
| S2 | Bronze | 500<GMV≤3K | |||
| S1 | TSP | 0≤GMV≤500 |
§8 Rights and Benefits of Different TSP Tiers
- The rights and benefits start from S1 TSP, the requirements for S1 are completion of training after joining and having GMV.
- The platform grants TSPs different rights and benefits based on their tier levels and makes timely adjustments according to the rollout schedule of these benefits.
- The rights and benefits available to TSPs at different tiers include, but are not limited to: access to honor awards, account/store protection and appeal, livestream support, exclusive event privileges, operation support, and more.
§9 Detailed Rights and Benefits
Detailed Rights and Benefits
Here are some of the rights and benefits associated with partners in different tiers. More benefits will be gradually launched. Please consult your partner AMs for more information.
*Note: The specific requirements for the use of rights and benefits shall be subject to the actual situation.
| Item | TSP Type | Details | TikTok Shop Partner Tiering | Benefits Distribution | Explanation | ||||
|---|---|---|---|---|---|---|---|---|---|
| S1 TSP | S2 Bronze TSP | S3 Silver TSP | S4 Gold TSP | S5 Platinum TSP | |||||
| Ⅰ. TSP Certification | All Service Type | 1.1 Access to Honor Awards | ✓ | ✓ | ✓ | ✓ | ✓ | AM Support | When reaching S1 or higher levels, TSPs will gain access to honor awards, such as the monthly award for outstanding TSPs, the quarterly award for outstanding TSPs, and more. |
| Creator Service | 1.2 Top creator matchmaking TSP List in the Creator Center (to be laucned in Q2) | ✓ Potential Display | ✓ Potential Display | ✓ Potential Display | ✓ Display Guarantee | ✓ Display Guarantee | System Automation | The ‘Top creator matchmaking TSP’ for creator service will be introduced and displayed in the creator's center, which facilitates creators to initiate cooperation communication with partners. | |
| Seller Service | 1.3 Top seller Service TSP List in the Seller Center (to be laucned in Q2) | ✓ Potential Display | ✓ Potential Display | ✓ Potential Display | ✓ Display Guarantee | ✓ Display Guarantee | System Automation | The 'Top seller Service TSP' for seller service will be introduced and displayed in the TikTok Seller Center, which facilitates sellers to know and initiate cooperation communication with partners. | |
| Ⅱ. Operation Protection | Creator Service | 2.1 Access to Self-service Ticket System Support-Creator Account Appeal | ✓ | ✓ | ✓ Part 1V1 AM Service | ✓ 1V1 AM Service | ✓ 1V1 AM Service | AM Support | After onboarding, TSPs can obtain the following permissions: Open self-service tickets Support binding creators’ account appeals For S4 and above TSPs, AM-assisted manual on-call support is available. |
| Seller Service | 2.2 Manual Appeal Support on Inaccurate Shop Takedown Sweeps | - | - | ✓ | ✓ | ✓ | AM Support | Sellers bound to S3+ partners can prioritize obtaining Manual Appeal Support for Inaccurate Shop Takedown Sweeps. | |
| III. Traffic and Campaign Resources | All Service Type | 3.1 Marketing support for Seller/Creator Livestreams | - | - | - | ✓ | ✓ | AM Support | Qualified Creators/Sellers bound to S4 tier and above TSPs can gain extra marketing support when starting LIVE sessions. The specific support intensity and scope shall be subject to the regulations of each individual campaigns. |
| Creator Service | 3.2 TikTok Bonus during Campaign | - | - | - | ✓ | ✓ | System Automation | S4 tier and above TSPs that participate in the platform's campaigns and promote the designated products can receive additional bonus during the campaigns. The specific support intensity and scope shall be subject to the regulations of each individual campaigns. | |
| All Service Type | 3.3 Access to Partner Incentives | ✓ | ✓ | ✓ | ✓ | ✓ | AM Support | All TSPs are eligible for corresponding policy incentives and exclusive campaign incentives. | |
| All Service Type | 3.4 Access to Exclusive Offline Matchmaking Events | ✓ Basic opportunity | ✓ Basic opportunity | ✓ Basic opportunity | ✓ Advanced opportunity | ✓ Advanced opportunity | AM Support | All TSPs are eligible to participate in the exclusive offline merchant x TSP or creator x TSP matchmaking events organized by the platform. The TSPs at levels S4 tier and above can enjoy advanced priority invitation rights. | |
| Ⅳ. Operational Rights and Interests | All Service Type | 4.1 Priority Testing Rights for Product Features | - | - | - | ✓ | ✓ | AM Support | S4 tier and above TSPs enjoy priority in rights and benefits such as testing rights for product features, account whitelisting testing, and more. |
| All Service Type | 4.2 1V1 Management Support from TSP AM | - | - | ✓ Part | ✓ | ✓ | AM Support | S4 tier and above TSPs are eligible for one on one management support from TikTok Shop Partner AMs. | |
| All Service Type | 4.3 Community Management Support | ✓ | ✓ | ✓ | ✓ | ✓ | AM Support | All TSPs can join the TSP community to be informed of new platform rules, product announcements, and have relevant questions answered and support. | |
| All Service Type | 4.4 Access to Exclusive Trainings & Webinars | ✓ | ✓ | ✓ | ✓ | ✓ | AM Support | All TSPs can attend exclusive trainings and webinars organized by the platforms, including guidance for violation management rules, LIVE training and content optimization training, etc. |
§10 TSP Tier Update Schedule and Announcement Mechanism
#§11 Update Schedule
Update Schedule
- The TSP tier will be updated on the 3rd~5th day of each following month, and it will be calculated according to the performance data of the partner in the previous month.
- There may be a delay in updating the tiering results, and the actual update will be based on the notification within the product.
- The tiering result is automatically calculated by the system based on multiple performance indicators. It may also be partially adjusted manually based on the agency’s actual servicing of sellers/creators. Appeals are not supported at this stage.
§12 Announcement Mechanism
Announcement Mechanism
After the tier update each month, the results will be announced through the following four main channels:
§13 Official Seller/Affiliate Center Websites (https://seller.tiktok.com/uk)
Official Seller/Affiliate Center Websites (https://seller.tiktok.com/uk)
TikTop Shop Partner tier information could be checked in the official seller / Affiliate Center Websites Image Image
§16 ✅ (launched) Internally communicated across different industry teams within the UK TTS
✅ (launched) Internally communicated across different industry teams within the UK TTS
§17 Governance of TSP
#§18 General Rules for Seller & Creator Servive
General Rules for Seller & Creator Servive
- During the period of agency's cooperation, serious violations occurred in e-commerce transactions and content, including but not limited to unauthorised streaming/recorded broadcasts/fake orders/illegal transactions, etc, will cause the termination of TSP on the platform.
§19 For Seller Service:
For Seller Service:
§20 Merchant Binding
Merchant Binding
- After onboarding, agencies with no merchant binding for over 3 months will receive a warning email.
- After onboarding, agencies with no merchant binding for over 6 months will be removed.
§21 Client Complaint
Client Complaint
- Agencies receive more than 3 times client complaint in 1 month will receive a warning email.
- After a formal warning has been issued with no subsequent improvement, and upon receiving 5 additional consecutive complaints, the partnership will be terminated.
§22 For Creator Service:
For Creator Service:
- Monitoring：There is a regular monitor of agencies for policy violations (e.g. pirated or low-quality content).
- Warning：If risks are identified, agencies may receive a warning and enter a 7-day observation period to fix issues.
- Enforcement：If no improvement or further violations occur, actions may be taken, including partnership removal.
- Appeal：Agencies can submit appeals, which will be reviewed within 48 hours.
§23 \++*What happened after the removal process of TSP++
++*What happened after the removal process of TSP++
- General Rules:
- Qualification removal: Removal of qualification in a specific country is irreversible. Can only add on qualifications in other countries;
- Unable to add new service categories;
- Services that have already been published under enabled categories will be taken down;
- The corresponding service category menu in TTSPC will disappear;
- Partners will be removed from the ranking list.
- Creator Service Specific:
- Partners will automatically unbind from creators that were previously linked.
- Seller Service Specific:
- Services published under the removed qualification will be marked as taken down;
- Service subscriptions will be canceled.
§24 TSP Onboard and Grow Support
The Seller Academy 👉here Your one stop shop for the majority of Seller & Creator know-how. When you have a question, it is almost always answered here. Resource Hub 👉 here The TSP-Resource hub of webinars and docs to help you upskill into more specific areas of the platform. More instructions and resources here UK TikTok Shop Partner: Roadmap
TTS reserves the right to explain and adjust these rules in accordance with its development and operational management needs.