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§1 Partner service categories
Service categories are predefined groupings that help organize and categorize the various services offered by partners on TikTok Shop Partner Center. These categories make it easier for TikTok Shop sellers to find relevant services that align with their needs and goals. Partners can select the appropriate service category when creating a service to ensure it's listed in the relevant section of the App & Service Store, making it more discoverable to potential clients. 📌 The service categories available to a partner are determined by several factors, including the partner's registration region and their chosen target market. This means that partners will only see service categories that are relevant to their region and target market when creating services on TikTok Shop Partner Center. This helps ensure that partners can offer services that are appropriate for their specific business context and geographic focus.
§2 TSP
| Registration region | Target Market | Main Category | Service Category | Definition |
|---|---|---|---|---|
| United States | United States | Outsourced Operation | Shop Management | Store operation services for sellers include store setup and decoration, product management and listing, marketing promotion planning, and customer service, aiming to boost store traffic, sales, and brand influence. |
| LIVE Management | TSP provides self-LIVE services for sellers covering live streaming planning, content creation, equipment setup, host training, real-time operation, and data analysis. The goal is to enhance exposure, attract traffic, boost conversion rates, and maximize sales through sellers’ self-live streams. | |||
| Short Video Management | Short-video services for sellers include content planning, video shooting, editing, optimization, and distribution. Services also involve optimizing titles, tags, and descriptions to boost search rankings and exposure, helping sellers target users precisely for enhanced followings, retention, and conversions. | |||
| Seller affiliate Management | Primarily seller-focused, this involves: helping sellers select optimal products, set competitive commissions, and list them in open commission markets or launch seller-initiated campaigns to invite creators to promote products. | |||
| China & Hong Kong | SEA UK US | Content Management | Livestream Management | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with one-stop LIVE services including but not limited to product screening and matching, host training, LIVE room design, LIVE procedure and interaction design, conducting LIVEs and post-LIVE reviews. |
| Video Management | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with Short Video shooting and production services like making and delivering quality short videos, including but not limited to video creative planning, choreography, copywriting, photography, video clips and post production. | |||
| Host/Operations Recruitment and Training | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with services like recruiting and training hosts good at foreign languages and Operation talents. | |||
| Brand Integrated Operation | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with full-case services including but not limited to TikTok account management (including but not limited to LIVE and short video services), shop management (including but not limited to product shooting, product loading and unloading, order management), advertising, Data Analyzing, customer service and other full-case solutions. | |||
| Operation Tutoring | Operation Consulting and Guidance | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with various types of training required to improve their operation skills and efficiency, including but not limited to LIVE training and short video training. And mature courses, lecturers, and training teams are a must for you to proceed. | ||
| Operation Side-by-Side Support | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with side-by-side e-commerce planning, diagnosis, problem solving. And mature courses and lecturers or co-hosts are a must for you to proceed. | |||
| Merchant On-boarding | Shop On-boarding Service | You will help potential TikTok cross-border sellers or brands know more about the platform and assist them on-board to be a seller successfully. | ||
| United Kingdom | United Kingdom | Content Management | Live Stream Management | Through self-owned anchors or cooperated creators, provide one-stop live broadcast services for sellers or brands with product screening and matching, anchor training, live broadcast room construction, live broadcast process and interactive gameplay design in the live broadcast room, live broadcast implementation and post-broadcast summary. |
| Video Management | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with Short Video shooting and production services like making and delivering quality short videos, including but not limited to video creative planning, choreography, copywriting, photography, video clips and post production. | |||
| Host/Operations Recruitment and Training | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with services like recruiting and training hosts good at foreign languages and Operation talents. | |||
| Brand Integrated Operation | You will need to recruit and train hosts to provide TikTok cross-border sellers or brands with full-case services including but not limited to TikTok account management (including but not limited to LIVE and short video services), shop management (including but not limited to product shooting, product loading and unloading, order management), advertising, Data Analyzing, customer service and other full-case solutions. | |||
| Shop Management | Store Management | Provide basic shop operation services such as product photography, shop and window decoration, event planning and reporting, customer service | ||
| Shop Registration | Please refer to: https://bytedance.sg.larkoffice.com/docx/IFjqdwkvRo53erxOTQRlUVB4gwf | |||
| Operation Tutoring | Operation Tutoring | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with various types of training required to improve their operation skills and efficiency, including but not limited to LIVE training and short video training. And mature courses, lecturers, and training teams are a must for you to proceed. You will also help potential TikTok Shop UK sellers or brands know more about the platform and assist them on-board to be a seller successfully. | ||
| Merchant On-boarding | Shop On-boarding Service | You will help potential TikTok cross-border sellers or brands know more about the platform and assist them on-board to be a seller successfully. | ||
| EU (Germany Italy France Spain Ireland) | EU (Germany Italy France Spain Ireland) | Content Management | Live Stream Management | Through self-owned anchors or cooperated creators, provide one-stop live broadcast services for sellers or brands with product screening and matching, anchor training, live broadcast room construction, live broadcast process and interactive gameplay design in the live broadcast room, live broadcast implementation and post-broadcast summary. |
| Video Management | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with Short Video shooting and production services like making and delivering quality short videos, including but not limited to video creative planning, choreography, copywriting, photography, video clips and post production. | |||
| Shop Management | Store Management | Provide basic shop operation services such as product photography, shop and window decoration, event planning and reporting, customer service | ||
| Shop Registration | Please refer to: https://bytedance.sg.larkoffice.com/docx/IFjqdwkvRo53erxOTQRlUVB4gwf | |||
| Account management | Provide account operation (including but not limited to short video service, fan operation), live streaming and other comprehensive services based on account management | |||
| Operation Tutoring | Operation Tutoring | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with various types of training required to improve their operation skills and efficiency, including but not limited to LIVE training and short video training. And mature courses, lecturers, and training teams are a must for you to proceed. You will also help potential TikTok Shop UK sellers or brands know more about the platform and assist them on-board to be a seller successfully. | ||
| SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | Content Management | Live Stream Management | Through self-owned anchors or cooperated creators, provide one-stop live broadcast services for sellers or brands with product screening and matching, anchor training, live broadcast room construction, live broadcast process and interactive gameplay design in the live broadcast room, live broadcast implementation and post-broadcast summary |
| Video Management | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with Short Video shooting and production services like making and delivering quality short videos, including but not limited to video creative planning, choreography, copywriting, photography, video clips and post production. | |||
| Shop Management | Store Management | Provide basic shop operation services such as product photography, shop and window decoration, event planning and reporting, customer service | ||
| Commodity Management | Provide services such as product detail page decoration and optimization, product management, order management, event planning and reporting | |||
| Enterprise Service | Business consultancy, product license, ERP management and other services | |||
| Operation Tutoring | Operation Tutoring | You will need to recruit and train hosts to provide TikTok Shop UK sellers or brands with various types of training required to improve their operation skills and efficiency, including but not limited to LIVE training and short video training. And mature courses, lecturers, and training teams are a must for you to proceed. You will also help potential TikTok Shop UK sellers or brands know more about the platform and assist them on-board to be a seller successfully. | ||
| Japan | Japan | Outsourced Operation | Shop Operation and Management | Store operation services for sellers include store setup and decoration, product management and listing, marketing promotion planning, and customer service, aiming to boost store traffic, sales, and brand influence. |
| LIVE Stream Management | TSP provides self-LIVE services for sellers covering live streaming planning, content creation, equipment setup, host training, real-time operation, and data analysis. The goal is to enhance exposure, attract traffic, boost conversion rates, and maximize sales through sellers’ self-live streams. | |||
| Short Video Management | Short-video services for sellers include content planning, video shooting, editing, optimization, and distribution. Services also involve optimizing titles, tags, and descriptions to boost search rankings and exposure, helping sellers target users precisely for enhanced followings, retention, and conversions. | |||
| Affiliate Management | Primarily seller-focused, this involves: helping sellers select optimal products, set competitive commissions, and list them in open commission markets or launch seller-initiated campaigns to invite creators to promote products. | |||
| Paid Media | All Closed-Loop Shopping Ads formats | |||
| Mass Operation | Mass Recruiting | Includes TTS onboarding service for mass sellers, such as shop registration, guided onboarding, product uploading, etc. | ||
| Mass Tutoring | Includes TTS tutoring service for mass sellers, such as classes for making EC videos, hosting EC live, etc. | |||
| Mexico | Mexico | Outsourced Operation | Shop Operation and Management | Store operation services for sellers include store setup and decoration, product management and listing, marketing promotion planning, and customer service, aiming to boost store traffic, sales, and brand influence. |
| LIVE Stream Management | TSP provides self-LIVE services for sellers covering live streaming planning, content creation, equipment setup, host training, real-time operation, and data analysis. The goal is to enhance exposure, attract traffic, boost conversion rates, and maximize sales through sellers’ self-live streams. | |||
| Short Video Management | Short-video services for sellers include content planning, video shooting, editing, optimization, and distribution. Services also involve optimizing titles, tags, and descriptions to boost search rankings and exposure, helping sellers target users precisely for enhanced followings, retention, and conversions. | |||
| Affiliate Management | Primarily seller-focused, this involves: helping sellers select optimal products, set competitive commissions, and list them in open commission markets or launch seller-initiated campaigns to invite creators to promote products. | |||
| Paid Media | All Closed-Loop Shopping Ads formats | |||
| Mass Operation | Mass Recruiting | Includes TTS onboarding service for mass sellers, such as shop registration, guided onboarding, product uploading, etc. | ||
| Mass Tutoring | Includes TTS tutoring service for mass sellers, such as classes for making EC videos, hosting EC live, etc. | |||
| Brazil | Brazil | Outsourced Operation | Shop Operation and Management | Store operation services for sellers include store setup and decoration, product management and listing, marketing promotion planning, and customer service, aiming to boost store traffic, sales, and brand influence. |
| LIVE Stream Management | TSP provides self-LIVE services for sellers covering live streaming planning, content creation, equipment setup, host training, real-time operation, and data analysis. The goal is to enhance exposure, attract traffic, boost conversion rates, and maximize sales through sellers’ self-live streams. | |||
| Short Video Management | Short-video services for sellers include content planning, video shooting, editing, optimization, and distribution. Services also involve optimizing titles, tags, and descriptions to boost search rankings and exposure, helping sellers target users precisely for enhanced followings, retention, and conversions. | |||
| Affiliate Management | Primarily seller-focused, this involves: helping sellers select optimal products, set competitive commissions, and list them in open commission markets or launch seller-initiated campaigns to invite creators to promote products. | |||
| Paid Media | All Closed-Loop Shopping Ads formats | |||
| Mass Operation | Mass Recruiting | Includes TTS onboarding service for mass sellers, such as shop registration, guided onboarding, product uploading, etc. | ||
| Mass Tutoring | Includes TTS tutoring service for mass sellers, such as classes for making EC videos, hosting EC live, etc. |
§3 MCN/CAP
| Registration Region | App or Service Market Availability | Main Category | Service Category | Definition |
|---|---|---|---|---|
| United States | United States | Creator Management | Creator Management | Provide professional training and more monetization opportunities for TikTok creators. |
| China & Hong Kong | SEA UK US | |||
| United Kingdom | United Kingdom | |||
| EU (Germany Italy France Spain Ireland) | EU (Germany Italy France Spain Ireland) | |||
| SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | |||
| Japan | Japan | |||
| Mexico | Mexico | |||
| Brazil | Brazil |
§4 Affiliate Partner
| Registration region | Target Market | Main Category | Service Category | Definition |
|---|---|---|---|---|
| United States | United States | Creator matchmaking | Creator matchmaking | - Source market products or collaborate with sellers to identify trending/suitable items and aim for higher commissions for creators, then drive creators to produce content. - Guide creators on conducting SV with higher CVR to boost GMV, while ensuring compliance with GNE rules. |
| China & Hong Kong | SEA UK US | Seller and Scalable Creator Match-up | Seller and Scalable Creator Match-up | Connect scalable creators with sellers/supply chains to help both parties improve efficiency and optimize creator level up. |
| United Kingdom | United Kingdom | Seller and Scalable Creator Match-up | Seller and Scalable Creator Match-up | Connect scalable creators with sellers/supply chains to help both parties improve efficiency and optimize creator level up. |
| EU (Germany Italy France Spain Ireland) | EU (Germany Italy France Spain Ireland) | Creator matchmaking | Creator matchmaking | - Source market products or collaborate with sellers to identify trending/suitable items and aim for higher commissions for creators, then drive creators to produce content. - Guide creators on conducting SV with higher CVR to boost GMV, while ensuring compliance with GNE rules. |
| SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | SEA (Indonesia Malaysia Vietnam Thailand Philippines Singapore) | Creator matchmaking | Creator matchmaking | - Source market products or collaborate with sellers to identify trending/suitable items and aim for higher commissions for creators, then drive creators to produce content. - Guide creators on conducting SV with higher CVR to boost GMV, while ensuring compliance with GNE rules. |
| Japan | Japan | Creator matchmaking | Creator matchmaking | - Source market products or collaborate with sellers to identify trending/suitable items and aim for higher commissions for creators, then drive creators to produce content. - Guide creators on conducting SV with higher CVR to boost GMV, while ensuring compliance with GNE rules. |
| Mexico | Mexico | Seller and Scalable Creator Match-up | Seller and Scalable Creator Match-up | Connect scalable creators with sellers/supply chains to help both parties improve efficiency and optimize creator level up. |
| Brazil | Brazil | Seller and Scalable Creator Match-up | Seller and Scalable Creator Match-up | Connect scalable creators with sellers/supply chains to help both parties improve efficiency and optimize creator level up. |