Shop GMV Max Ads Now Available Through Open API

尊敬的开发者， 您好！

为帮助广告主在通过 Marketing API 创建商品广告时具备更灵活的出价策略，从而优化广告效果并提升店铺 GMV，我们现已支持通过 Open API 创建 Shop GMV Max 广告。该功能已向所有市场开放，但仅对平台指定的 店铺白名单 生效。

Shop GMV Max 广告可帮助卖家投放店铺内尚未投放广告的商品，特别适合中长尾商品及广告投放能力较弱的卖家。

本次新增 7 个 API：

• [new] v2.ads.check_create_gms_product_campaign_eligibility

• [new] v2.ads.create_gms_product_campaign

用于创建新的 Shop GMV Max 广告活动。

• [new] v2.ads.edit_gms_product_campaign

• [new] v2.ads.list_gms_user_deleted_item

• [new] v2.ads.edit_gms_item_product_campaign

• [new] v2.ads.get_gms_campaign_performance

• [new] v2.ads.get_gms_item_performance

感谢您一如既往的支持！

Dear Developers, Greetings!

To enable advertisers to adopt more flexible bidding strategies when creating Product Ads via the Marketing API—thereby optimizing ad performance and increasing Shop GMV—we now support the creation of Shop GMV Max Ads via Open API. This feature is available across all markets, but is only enabled for shop whitelists designated by Shopee.

Shop GMV Max Ads are designed to help sellers advertise products in their shops that have not yet been promoted, making it especially valuable for mid- and long-tail products as well as sellers with weaker advertising capabilities.

The following 7 new APIs are now available:

• [new] v2.ads.check_create_gms_product_campaign_eligibility

• [new] v2.ads.create_gms_product_campaign

• [new] v2.ads.edit_gms_product_campaign

• [new] v2.ads.list_gms_user_deleted_item

• [new] v2.ads.edit_gms_item_product_campaign

• [new] v2.ads.get_gms_campaign_performance

• [new] v2.ads.get_gms_item_performance

Thank you for your continued support.