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§1 【TikTok Shop - Cross-border Partner】 Onboarding Guide for SEA
#§2 Ⅰ. Overview
Ⅰ. Overview
The rules in this guide apply to cross-border partners(TikTok Shop Partners) with their company entity (or branches) registered in Mainland China and Hong Kong (companies based in Taiwan and Macau are not supported for the time being. Contact your operation manager for further information, if needed.) that work with creators, sellers, brands on TikTok Shop. TikTok Shop Partner types include, but are not limited to, TSP, MCN, affiliate partners (TAP), and others. This document, as well as the onboarding rules, will be updated periodically as the platform's business continues to develop. Please revisit these onboarding rules regularly to ensure that your business is in compliance with the latest rules.
§3 Ⅱ. Applicable Categories and Scope of Service
Applicable Categories and Scope of Service for different operating markets and roles of partners
Note: The category of "Operations Coaching" (training, mentoring) is marked gray, as the qualifications for partners are relatively high. At present, the number of TikTok partners onboarded to this category is 0. Sellers are advised to take full consideration before cooperating with partners of this category.
§4 Ⅲ. Partner On-boarding Qualifications
Depending on the type applied for, TikTok Shop requires partners to meet the following qualifications:
| Partner Types | Market | Professional and Operational Capabilities | Specific Requirements | Company Qualifications |
|---|---|---|---|---|
| MCN | SEA | Creator service capabilities: * Possess creator resources with real management contracts * Competent in creator content production/marketing * Ability to properly select or bundle e-commerce products * A roster of solid e-commerce live hosts and a professional live operations team Content operations/e-commerce service capabilities: * Experienced with practical e-commerce livestream skills (live broadcast setup, consistent production of livestream content). * Equipped with the ability to create e-commerce short videos * A roster of solid e-commerce live hosts and a professional live operations team Bonus items Tools * Self-developed tools that are able to reach and connect with sellers and creators in bulk, including but not limited to, data tools, product selection platforms for creators, and other tools, etc. Advertising abilities * Familiar with TikTok's advertising tools (promote, live shopping ads, etc.) * Data analysis capabilities (LIVE data review, account growth diagnostics, ROI calculation abilities, etc.) | Location requirements : * ≥ 1 high quality livestream studio, and dedicated office space. Contract proof: * Able to reference ≥ 3 [TikTok accounts operating in the SEA country with at least 1,000 followers] Staffing: * A dedicated TikTok operations team (including content production, livestream operations personnel) with a team size ≥ 10 people. | * The enterprise has been registered for more than 1 year * The enterprise is not operating abnormally * Other requirements > Mainland China: the business license scope includes the services required for this category > Hong Kong, China: qualifications and verifications for corporate entities in various regions. |
| TikTok Affiliate Partner (TAP) | SEA | Creator connection/operation capabilities: * Ability to consistently and efficiently develop business with creators, and form collaborations with a large number of local creators in the target market * Ability to track creator performance and promote creators to post e-commerce content Seller acquisition/product selection capabilities: * Equipped with abundant seller acquisition resources (with brands, industrial zones, government, etc.) * Ability to plan promotions and campaigns * Ability to properly select and bundle e-commerce products Bonus items Tools * Self-developed tools that are able to reach and connect with sellers and creators in bulk, including but not limited to data tools, product selection platforms for creators, and other tools, etc. Advertising abilities * Familiar with TikTok's advertising tools (promote, live shopping ads, etc.) * Data analysis capabilities (LIVE data review, account growth diagnostics, ROI calculation abilities, etc.) | Location requirements: * A physical office space in either China or the SEA countries Contract proof: * Cooperating with ≥ 10 SEA creators Staffing: * A dedicated TikTok operations team with a team size of ≥ 3 people. | |
| TSP | SEA | Account incubation capabilities * Abundant resources of e-commerce content creators * Capable of incubating/operating/marketing creator accounts * Ability to properly select and bundle e-commerce products Content operation capabilities * A roster of solid e-commerce live hosts and a professional live operations team * Experienced with practical e-commerce livestream skills (live broadcast setup, consistent production of livestream content). * Equipped with the ability to create e-commerce short videos Bonus items Tools * Self-developed tools that are able to reach and connect with sellers and creators in bulk, including but not limited to data tools, product selection platforms for creators, and other tools, etc. Advertising capabilities * Familiar with TikTok's advertising tools (promote, live shopping ads, etc.) * Data analysis capabilities (LIVE data review, account growth diagnostics, ROI calculation abilities, etc.) | Location requirements : * A dedicated office space * ≥ 3 high-quality and physical livestream studios Staffing: * A dedicated TikTok Shop team of 10 or more people, including 2 full-time foreign live hosts or at least 4 non-foreign live hosts fluent in English Livestream planning: * Average ≥ 3 sessions/week of effective e-commerce livestreams > Definition of effective e-commerce livestreams: > * 1. The livestream must be an e-commerce live stream (includes a shopping cart) with products already uploaded to TikTok Shop. > * 2.The duration of livestream is longer than 1.5 hours, with more than 6 products featured in the livestream > * 3. The livestream displays, introduces, and promotes products for sale, while also guiding viewers to place orders | |
| SEA - acquisition partners | Equipped with abundant seller acquisition resources (with brands, e-commerce sellers, industrial zones, e-commerce partners, etc.) Familiar with TikTok Shop SEA's on-boarding rules (on-boarding conditions, seller acquisition categories, etc.) | Location and Staffing Requirements : * A dedicated office space with a team size of ≥ 10 people Contract proof: * ≥ 3 [successful cases of TikTok Shop cross-border seller acquisition events with ≥ 50 sellers in attendance per event (providing seller acquisition event posters, event locations, information of registered sellers, photos) ] * Fill in a detailed introduction of the company's capabilities, organizational structure, successful cases, competitive advantages, etc., and upload the company's PDF or PPT materials for records * ≥ 100 sellers successfully acquired and onboarded (with the deposit payment rate is ≥ 70%) | * The enterprise has been registered for more than 1 year * The enterprise is not operating abnormally * Other requirements > Mainland China: the business license scope includes the services required for this category > Hong Kong, China: qualifications and verifications for corporate entities in various regions. * The enterprise registered capital of 500,000 + |
§5 Ⅳ. Required Materials
As part of the application process, cross-border partners must submit relevant business qualifications, as well as any other additional information and documents that may be required. Upon receiving the application, TikTok Shop will review the materials, and may require supplemental information and documents for a second round of review before approving applicants as onboarded TikTok Shop partners. Any personal data will be treated in accordance with TikTok's privacy statement.
§6 A. General Information
A. General Information
| Partner Type | Market | Professional and Operational Capabilities | Company Qualifications | ||
|---|---|---|---|---|---|
| Introductory Powerpoint | Business License | Legal Representative Identification | Contact Information | ||
| General Required for all applications for any type of partner in all markets | Company introduction powerpoint The presentation should introduce the company's business in detail, and include authentic visuals for illustration purposes. The partner's company introduction (should include): 1. Areas of business and seller acquisition strategy 2. The company's organizational structure 3. Success cases 4. Business plans & outlook 5. Link to an uncut video of the company | Scanned copy or photo of the original 3-in-1 or 2-in-1 business licence 1) Ensure that the company is not on the the list of businesses of abnormal operations, and that services provided are within the scope of the business license issued. 2) The expiration date of the license should be at least more than 15 days in the future. 3) Licenses and documents must be clear, complete, and valid. 4) The company name on the business license/registration documents must match the name of the company being onboarded. Note: Hong Kong entities should submit both the Corporation Registration Certificate (CR) and the Business Registration Certificate (BR) at the same time. | Scanned copy or photo of the front and back of the original ID card of the company's legal representative. 1) The legal representative's ID card 2) Must be a second-generation ID card 3) The ID needs to be clear, complete, and valid. 4) Legal representatives who are not residents of Mainland China can use passports or permanent residency cards issued by the People's Republic of China or issued by Hong Kong SAR. If a passport is used, a translated copy of the personal information page stamped with the official seal of the translation agency must be submitted concurrently. | Company contact information, including but not limited to * Address * Email * Telephone number > 1) Real and active > 2) The registered person is the same entity/person as the applicant > 3) Able to be used for subsequent communication |
§7 B. Application Materials for Particular Categories
B. Application Materials for Particular Categories
| Partner Type | Market | Professional and Operational Capabilities | Specific Requirements | ||
|---|---|---|---|---|---|
| Backend Screenshot, Partnership Documents, Sales | Minimum Requirement | Staff | Office Environment | ||
| MCN | SEA | 1. seTikTok account backend screenshot * Target market country applied * Account status is normal (not banned, etc.) * Screenshot of account backend 2. Proof of partnership * Signed contracts/agreements, etc. 3. Proof of sales - [US exclusive] MCN: operational results on other e-commerce platforms TAP: operations in other TTS markets other than the US 4. Proof of livestream - [TSP exclusive] | 3 accounts [≥ 1,000 SEA followers] | ≥ 10 employees | * Three or more photos of the office work environment * Front desk * Office area * Livestream studio or production room The type and quantity should meet the qualifications for the partner type and country applied for. > 1) Should share the same account as the applying company under the business license. > 2) The physical location must be real and match with the actual office site of the applying entity. > 3) The photos should show employees working. The scale of personnel and office venue should be consistent with the qualifications in the application. * One uncut video > 1. The video should contain one shot without any editing, and taken from a flat perspective (so the entire facility can be clearly seen top-to-bottom). > 2. The video should include the company's logo at the entrance, office area, livestream studios, conference rooms, and other facilities. |
| TikTok Affiliate Partner (TAP) | SEA | 10 accounts [partner SEA creators] | |||
| TSP | SEA | 3 sessions [effective e-commerce livestreams] | ≥ 10 employees > ≥ 2 Foreign live hosts > Or > ≥ 4 Live hosts | ||
| SEA - acquisition partners | Success cases for acquiring cross-border sellers to TikTok Shop | 3 events [with more than 50 attendees] | ≥ 10 employees |
§8 Ⅴ. Application Link & Mandatory Rules (Must-Read)
Ⅴ. Application Link & Mandatory Rules (Must-Read)
| Type | Website |
|---|---|
| Application Link | Invitation sent by operation manager, informational link：https://mp.weixin.qq.com/s/Oco4ESDqrC2f0P07EhtPfw |
| Code of Conduct | https://partner.tiktokshop.com/docv2/page/6506bc5ede672602b7bc0efb |
| Explanation of Rules | * TikTok Shop-Cross-Border Service Provider Onboarding - Common Reasons for Rejection * TikTok Shop-Cross-Border Service Provider Management Rules 3.0 |
| Performance Assessment | https://partner.tiktokshop.com/docv2/page/6506bd0bde672602b7bc1a9f |