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§1 What is the TSP Certification Program?
The TikTok Shop Partner (TSP) Certification Program recognizes and rewards top-performing partners who provide excellent services beyond market standards. The program was launched for local TSPs in Thailand in Q1 2024. Under the program, TSPs who provide fulfillment and content management services to sellers can earn points based on good performance. Awards will be given every quarter based on performance in that quarter. There are 2 tiers of award - Premier and Certified given to TSPs who achieve at least 80 points or 50 points respectively. There will be separate awards for shop management and content management. For example, a TSP can be awarded Premier for shop management and Certified for content management.
<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/e94a0a146099481abf6072e2cafe152f~tplv-k9wyc2ijk0-image.image" width="1700px" /></div>
§2 Benefits of Awards
- Recognition
TSPs will receive official badges for use on publicity communications with the approval of the TikTok Shop team.
<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/ebad28dc7508431389dd6008466f6258~tplv-k9wyc2ijk0-image.image" width="1866px" /></div>
- Customer Acquisition
Premier-tier TSPs will have increased visibility through publicity banners in the Seller Center.
- Operations
TSPs will receive monthly aggregated performance reports and increased operations support. The awards and benefits will be valid for the following quarter e.g. awards given for performance in Q1 2024 will be valid in Q2 2024, following which, they become invalid and should no longer be used on publicity communications.
§3 Scoring Details
Points will be awarded based on performance of your managed shops, using the following metrics: Shop Management Scorecard as of Q1 2024
| Metric Type | Metric | Weight | Poor | Good | Excellent | |||
|---|---|---|---|---|---|---|---|---|
| Criteria | Score | Criteria | Score | Criteria | Score | |||
| Selling Ability | Total number of TSP sellers for which fulfillment services are provided | 20% | <5 | 0 | 5-15 | 1 | ≥15 | 2 |
| Average GMV per bound seller from Shop Tab in the past 30 days | 20% | <2.4 USD | 0 | 2.4-30K USD | 1 | ≥30k USD | 2 | |
| Fulfillment Ability | Average Seller Fault Cancellation Rate (%) | 15% | ≥0.50% | --- | 0.40-0.50% | 1 | <0.40% | 2 |
| Average Late Dispatch Rate (%) | 15% | ≥1.65% | --- | 1.40-1.65% | 1 | <1.40% | 2 | |
| Average Seller Fault Returns and Refunds Rate (%) | 10% | ≥0.10% | --- | 0.08-0.10% | 1 | <0.08% | 2 | |
| Average Order Negative Review Rate (%) | 10% | ≥0.35% | --- | 0.25-0.35% | 1 | <0.25% | 2 | |
| Total number of severe IPR violations over past 90 days | 10% | ≥1 | --- | --- | --- | 0 | 2 |
For more information on fulfillment ability metrics, please refer to the TikTok Shop Seller Performance Evaluation Policy.
Content Management Scorecard as of Q1 2024
| Metric Type | Metric | Weight | Poor | Good | Excellent | |||
|---|---|---|---|---|---|---|---|---|
| Criteria | Score | Criteria | Score | Criteria | Score | |||
| Content Selling Ability | Total number of TSP sellers for which content management services are provided, who are active* in the past 90 days *Post at least 1 short video or livestream | 10% | --- | 0 | <10 | 1 | ≥10 | 2 |
| Total number of livestreaming hours over past 90 days* *Only count sessions >120min | 15% | <600hr | 0 | 600-3000hr | 1 | ≥3000hr | 2 | |
| Total number of videos published over past 90 days | 10% | <100 | 0 | 100-600 | 1 | ≥600 | 2 | |
| Total self-sale GMV over past 90 days | 10% | <200k USD | 0 | 200k-1mil USD | 1 | ≥1mil USD | 2 | |
| Average GMV per Livestream over past 90 days* *Only count sessions >120min | 10% | --- | 0 | <500 USD | 1 | ≥500 USD | 2 | |
| Average Live Show GPM over past 90 days* *GPM = Average GMV per 1,000 views | 10% | --- | 0 | <5 USD | 1 | ≥5 USD | 2 | |
| Average Video Show GPM over past 90 days* *GPM = Average GMV per 1,000 views | 10% | --- | 0 | <5 USD | 1 | ≥5 USD | 2 | |
| Content Service Ability | Number of maximum severe* content violations of any 1 seller over past 90 days *Including reproduced content, underage promotional content, promoting prohibited products. | 20% | ≥2 | --- | 1 | 1 | 0 | 2 |
| Average content violation points over past 90 days | 5% | ≥1 | --- | 0.5-1 | 1 | <0.5 | 2 |
For more information on content service ability metrics, please refer to the TikTok Shop Creator Performance Evaluation Guidelines.
§4 How To Participate
If you would like to register, please contact tts.partner.certification@bytedance.com or your TikTok agency partner manager. You will receive a registration form. To register, you must manage at least 3 sellers on TikTok Shop. For shop management category, please only include the shop if you provide order fulfillment services. For content management category, please fill in all official/marketing creator accounts bound to each seller account. You must update us through your account manager when shops you manage change or when the category of service changes, using the same form.
§5 FAQs
- Can I participate in the certification program if I only provide content management or shop management services?
Yes, you will still earn points under the content management or shop management categories and be eligible for the awards in that category.
- What happens if I make a false declaration of the shops I manage?
You may be excluded from the program and/or forfeit any previous awards received. Shops without a valid record of an authorized relationship between seller and TSP on Partner Center will not be counted toward score computation.
- Is it compulsory to join the program?
It is not compulsory, but we encourage all TSPs who are eligible to join the program.
- If you bind/unbind with sellers midway through the quarter, how will this be reflected in the score?
Please update us through your AM when shops you manage change or when the category of service changes. The scoring will be based on the list of shops that you manage and bind during the period.
- Will appeals against violations be reflected in the score?
We will generate the score on a monthly basis. If appeals are successful and the violation points are revoked before the generation date, they will be reflected in the score.
- How will I receive updates on my performance?
An aggregated report with your performance will be sent via email on a monthly basis.
- Is there a way to appeal the award given?
The award given is final and at TikTok Shop’s discretion. If you have any questions or suggestions, please contact your AM for further support.
- If a seller collaborates with multiple agencies, how is the score calculated?
The score will be attributed to the agency that registers the seller/handle in the form, aligning with the binding data in the system. Each agency can receive the score for one seller/handle at a time.