[US] Optimizing Seller Products with Sales Accelerator

If you operate seller shops on a seller's behalf, you can now access their Seller Center, open Sales Accelerator, and run guided product optimization, all without holding the seller's account password. This guide walks you through how it works.

1.1 Log in without the seller's password

You can enter a seller's Seller Center under their authorization, so you operate within the scope they grant you and do not need to know their account password. Access is tied to your in-effect service order with that seller. See Section 3.1 for how to log in.

1.2 Manage several shops in one session

If you are a US-based partner, you can select multiple shops in a single access page and switch between them inside Seller Center, without leaving the page each time. This makes it faster to work across a portfolio of sellers. See Section 3.2 for details.

1.3 Know exactly which products to optimize

Once inside, Sales Accelerator shows you which of the seller's products have the strongest growth potential and gives you clear, task-based steps to optimize them. When the work is done, the seller can unlock funded support. See Section 3.3 for the optimization flow.

Sales Accelerator is a guided hub inside Seller Center that helps you grow a seller's high-potential products. It highlights which products are ready to optimize, gives you specific tasks to complete, and unlocks funded support once the product meets the standards. You reach it through two access paths from TikTok Shop Partner Center:

• Single shop access - enter one seller's Seller Center to operate on their behalf.
• Multi shop access - select several shops at once and switch between them in one session (US-based partners only).

Use this guide to answer questions like:

• How do I log in to a seller's Seller Center without their password?
• How do I work across several seller shops in one session?
• Which of a seller's products should I optimize first?
• What do I need to do to help a product qualify and unlock funded support?

3.1 Accessing a single shop

From TikTok Shop Partner Center, go to Seller Management and click on the seller's profile for the seller you want to work on. You enter that seller's Seller Center backend directly and operate on the seller's behalf, within the permission scope they have granted you, and without their account password. A few things to know:

• Seller Center access is tied to a valid, in-effect service order with the seller.
• The seller controls your access. They can change or remove it at any time from their Seller Center, and it takes effect right away.
• If a seller removes your access, any session you already have open can continue, but new access requests will not be accepted.

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3.2 Accessing several shops at once (US-based partners)

If you are a US-based partner, choose Multi-select shop to log in to Seller Center to select up to 10 shops in a single action. Once inside, use the switcher at the top right of Seller Center to toggle between multiple shops without leaving the page. A few things to know:

• You can select up to 10 shops per session.
• Where a shop has more than one service order, your permissions across those orders are combined.

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3.3 Running optimization in Sales Accelerator

Once you are in a seller's Seller Center, here is the flow:

1. Open Sales Accelerator. Go to Products -> Sales Accelerator.
2. Review the opportunities. In the High Potential Rewards tab, you'll see each eligible product's status, 🟢 Qualified or 🟠 Not Qualified, along with the tasks assigned to it.
3. Complete the tasks. Work through the optimization tasks on the seller's behalf, such as improving cost-efficiency and delivery and investing in content. See Section 4 for tips.
4. Qualify and unlock support. Once a product meets the standards, it qualifies and the seller unlocks funded support, such as ad credits, elevated visibility for the products, discounts, and campaign access.
5. Move to the next shop. If you are working across several shops, use the top-right switcher to continue, no need to log in again.

• Start where it counts most. Sales Accelerator already highlights the products with the strongest potential, so focus your effort there first.
• Read the status before you act. The Qualified and Not Qualified labels tell you which products still need work and which are ready.
• Work the tasks as a checklist. Each product comes with specific tasks; completing them is what moves a product toward qualification.
• Batch your work across shops. If you manage several sellers, use multi-select shop access to move through optimization without switching between shops each time.
• Come back monthly. Funded support renews each month, and you need to open the tool and start a task for a product to qualify.

5.1 Do I need the seller's account password to log in?

No. You log in using the seller's authorization, within the permission scope they grant you. You do not need their account password.

5.2 What happens if a seller removes my access?

Any session you already have open can keep running, but new access requests will not be accepted after access is removed. Access changes take effect immediately.

5.3 How many shops can I manage in one session?

Up to 10 shops per session with multi-select shop access, which is currently available to US-based partners. Where a shop has multiple service orders, your permissions across them are combined.

5.4 Which products will I see in Sales Accelerator?

You'll see the seller's eligible high-potential products, with a status label and assigned tasks for each. Sales Accelerator is currently available to invited sellers, and only selected products are eligible.

5.5 How does a product qualify and unlock support?

Complete the optimization tasks assigned to the product. Once it meets the standards, it qualifies and the seller unlocks funded support. Support renews each month, so you need to open the tool and start a task for the product to qualify.