[TSP] Shop Analytics

🌍 For other languages, please see below: [MY] User Manual - Analitik Kedai TSP.pdf [TH] User Manual - การวิเคราะห์ร้านค้าของพาร์ทเนอร์ TikTok Shop (TSP).pdf [VN] User Manual - Trang Phân tích Cửa hàng cho TSP.pdf [ID] User Manual - TSP Shop Analytics.pdf

Summary

For TSPs that provide Shop Management services, it is important that they can monitor their sellers' shop performances in order to compare top performing shops, review product performances, identify shops that need attention, and more. The Shop Analytics page is a one-stop hub that gives TSPs the convenience of accessing all those insights and more via 3 performance modules:

1. Overview
2. Your Sellers
3. Shop Tab

By using Shop Analytics, TSPs no longer need to login to various sellers' accounts via Seller Center to analyze various shop performances separately. Read on to learn how to utilise Shop Analytics, or visit Shop Analytics by navigating to: Partner Center > Analytics > Shop Note: All images shown below are for example purposes only and may not represent the final product.

Overview

The Overview tab provides you with comprehensive insights into all your managed shops' performances and is broken down into 4 sections:

• Key Data
• Shop Ranking
• Product Ranking

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/78a8e758800a417e81d808acacb8d417~tplv-k9wyc2ijk0-image.image" width="2186px" /></div>

1.1 Key Data

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/38993a25c0cb446da98b75ccdfc165a4~tplv-k9wyc2ijk0-image.image" width="2120px" /></div>

Here, get a birds-eye view of all your managed shops key performance metrics and toggle on the Trend button to easily analyze a comparison of 2 key metrics on the trendchart above.

• Data shown here is based on the time period selected
• Review Total GMV with a breakdown of GMV attributed from LIVE, Video, Product, Affiliate, and Ads
• View indicators of metric performance % versus the same period prior by looking at the green arrows (uptrend) or red arrows (downtrend)
• Hover over the "?" to understand the metric definition

1.2 Shop Ranking

Easily identify your top ranking shops sorted by:

• Highest to lowest GMV
• Highest to lowest GMV change (how much GMV had changed versus the prior period)
• Highest to lowest Shop Tab GMV

Tip: Review the GMV distribution % to identify shops or products that have a high GMV attribution within your total managed seller pool. Deep-dive into why these shops are performing well and replicate the strategy onto other lower-performing shops.

1.3. Product Ranking

Easily identify your top ranking products sorted by:

• Highest to lowest GMV or,
• Highest to lowest Items sold

<div style="text-align: center"><a href="https://partner.tiktokshop.com/compass/shop-analysis"><strong>Click here to go to Shop Analytics</strong></a></div>

Your Sellers

Here you can access the full list of all your managed sellers and analyze shop-level performance metrics by sorting the table according to the metric you'd like to focus on. For example, sort from highest to lowest GMV, or Items Sold, and so on.

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/b89cfa67113a4eae83220f6c0cd716b2~tplv-k9wyc2ijk0-image.image" width="2390px" /></div>

If you have particular shops that you would like to zoom into, simply key in the Shop Name or ID in the search bar. The search bar allows you to search and select up to 3 shops at a time. Upon filtering to 3 shops, it will be reflected on the table below. If you'd like to download a list of all your shop performances, click on the Export button.

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/2f0cc0cfe4ab4c50b7c275ff56163f12~tplv-k9wyc2ijk0-image.image" width="2346px" /></div>

You can also Pin or Unpin up to 5 shops, which allows you to easily focus on these shops without needing to search for them each time.

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/99de5acd8ee048ca88a85e20fa95aa6c~tplv-k9wyc2ijk0-image.image" width="2307px" /></div>

Upon scrolling the table to the right, you will be able to see "Seller Opportunities".

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/16500a63fabc4afdaacd2e63327424cf~tplv-k9wyc2ijk0-image.image" width="5764px" /></div>

Clicking on "Opportunities" will open up a tab that gives you 3 actionable suggestions you could take to improve the shop's performance. Each suggested action comes with an estimated potential sales increase % that helps you identify which action you can take first for the highest chance of sales improvement!

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/bda7bec8fa1b47d6bb4e379325589a3b~tplv-k9wyc2ijk0-image.image" width="2429px" /></div>

<div style="text-align: center"><a href="https://partner.tiktokshop.com/compass/shop-analysis"><strong>Click here to go to Shop Analytics</strong></a></div>

Shop Tab

Through the Shop Tab module, TSPs can now evaluate how Shop Tab contributes to a seller's overall shop performance. Get a breakdown of Shop Tab performance via these 2 sections:

• Key Data
• Sellers you manage

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/6160ac37e3a04b8792cd1d233a5541b4~tplv-k9wyc2ijk0-image.image" width="2401px" /></div>

3.1 Key Data

Similar to the key data section under Overview, you can view Shop Tab performance metrics here and toggle on the Trend button to easily analyze a comparison of 2 key metrics on the trendchart below.

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/338c5f16171d4dadae4f91c0f22c6f35~tplv-k9wyc2ijk0-image.image" width="2383px" /></div>

Click on the pencil icon to customize the metrics shown under Key Data:

• Shop Tab GMV: The average amount each buyer paid for orders, including refunds and returns, during the selected time period.
• Orders: The total number of SKU orders placed from the Shop Tab during the selected time period.
• AVG. GMV per buyer: The average amount each user paid for products after having visited the product details page from the Shop Tab during the selected period.
• Impressions: The total number of times your product card was displayed to viewers in the Shop tab. The Shop tab is the entry point from the TikTok app.
• Product Clicks: The total number of users who clicked your shop's products from a second-level Shop Tab page during the selected period.
• Buyers: The number of unique users who successfully paid for a product after having visited the product details page from the Shop Tab during the selected period.
• CTR: The percentage of users who clicked a product after having an impression of it in a second-level Shop Tab page during the selected period.
• CTOR: The percentage of users who bought a product after having clicked it in a second-level Shop Tab page during the selected period.
• Conversion rate: The percentage of users who bought a product after having an impression of it from this page in the Shop Tab during the selected period.
• Add-to-cart users: The number of users who added items to their shopping cart via the current channel.
• Refunded Orders: The number of refunded or canceled orders for products purchased after having visited the product details page from the Shop Tab during the selected period.
• Refunded Amount: The amount refunded or canceled for products purchased by users who visited the product details page from the Shop Tab during the selected period.

3.2 Sellers you manage

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/c12c5119d42a4e4184a828a4a040ba8b~tplv-k9wyc2ijk0-image.image" width="2364px" /></div>

Similar to Your Sellers tab, here you can:

• Zoom into specific shops performance by keying in the Shop ID in the search bar
• Click Export to download a list of all your shop performances for offline analysis
• Pin up to 5 shops that you would like to focus on
• Click on Metrics to customize the metrics you'd like to view on the table

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/33efb2b7ae91467ba32bb52b3254eb0b~tplv-k9wyc2ijk0-image.image" width="1943px" /></div>

<div style="text-align: center"><a href="https://partner.tiktokshop.com/compass/shop-analysis"><strong>Click here to go to Shop Analytics</strong></a></div>