[TSP] Affiliate Analytics

For other languages please see below: MY: [User Manual] Analisis Affiliate untuk TSP - MY VN: [User Manual] Tiếp Thị Liên Kết Analytics for TSPs - VN TH: [User Manual] การวิเคราะห์แอฟฟิลิเอตสำหรับพาร์ทเนอร์ TikTok Shop (TSP) - TH ID: [User Manual] Affiliate Analytics for TSPs - ID We have introduced a new section within the Analytics section of the Partner Centre called Affiliate Analytics. This is available for all TSPs who have signed up under the following categories (these are also known as Affiliate Management services) and these TSPs can bind with their sellers at a shop level:

Previously, TSPs were unable to provide adequate support and guidance for sellers to grow their business through their affiliate marketing channel due to this data not being visible to them. Therefore, this new section will allow TSPs to access detailed affiliate performance insights to support sellers' growth and help them identify which creators they should work with. How can TSPs work with sellers to provide Affiliate Management services?

1. Seller and TSP bind at shop level to provide Affiliate Management service.
2. TSP reviews seller's product, product category, brand and target customer segment and then starts searching for creators that will help seller to promote their products.
3. TSP contacts creators to gauge their interest in promoting sellers' products. Based on the creator's interest, TSPs connect the seller and creator to discuss the opportunity.
4. The seller or TSP sends a product sample to the selected creator and tracks product views, GMV and other metrics from the sample.
5. Based on the performance of the sample, TSP and Seller align on whether they want to further invest with the creator.
6. After alignment with the seller to continue to work with the creator, TSP discusses the channel for promotion - LIVE, Video, and Showcase and negotiates the commission.
7. After the alignment in the above step, creators can create content (Live or Video) and promote the products via their Showcase.
8. The TSP can monitor the GMV from the creators that the seller is working with and confirm if the creator is the right fit for the sellers' products.

• [For UK] Navigate to: Partner Centre > Analytics > Affiliate Analytics
• [For SEA] Navigate to: Partner Centre > Analytics > Affiliate Analytics

You will find the following x3 new modules within Affiliate Analytics tab:

1. Overview data: This provides aggregated Affiliate data for all shops that TSPs have an active binding with at a Shop level.

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1. Shop level data: TSPs will be able to see the key affiliate data metrics for all the shops that they have an active binding with. You can select [View creators] to find the creator level data.

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1. Creator level data: TSPs can use this section to understand the performance of all creators that are associated with that shop, uncover any areas of improvement, and help sellers make the right investment decisions for selecting creators they can collaborate with in the future.

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You can use the [Export] button to download the ++shop level data++ and ++creator level data++ for offline analysis.

Overview and Shop level data metrics

Under the Overview and Shop level data sections, you will have access to 10 metrics which are:

1. Affiliate GMV: The total amount of paid orders (including returns and refunds) attributed from clicking product links in this affiliate's content (including LIVEs, shoppable videos, and showcase).
2. Affiliate LIVE GMV: The total amount of orders attributed to LIVEs, including returns and refunds
3. Affiliate Video GMV: The total amount of paid orders (including returns and refunds) attributed from this affiliate within 14 days of clicking product links in their content (including LIVEs, shoppable videos, and showcase).
4. Affiliate Showcase GMV: The total amount of paid orders (including returns and refunds) attributed to creator's Showcase during the selected period.
5. Items Sold: The total number of items sold, including returns and refunds.
6. Estimated Commissions: Total estimated commission paid to creators, including COD (paid and unpaid) and non-COD orders, and refunds
7. Affiliate LIVEs: The total number of affiliate LIVEs that feature the seller's product.
8. Affiliate Shoppable Videos: The total number of affiliate shoppable videos that feature the seller's product.
9. Affiliate Refunded GMV: The amount of order refunds generated from this creator during the selected period.
10. Affiliate Items Refunded: The total number of refunded items generated by this creator during the selected period.

You can use the metrics button to add or remove these metrics.

Creator** **level data metrics

Under the Creator level data section, as well as the above 10 metrics, you will have access to the following metrics for creators who have worked with your sellers:

1. Affiliate Products Sold: The number of products sold attributed to affiliates, including returns and refunds.
2. Avg. Order Value: The average amount paid by buyers for each order.
3. Affiliate Orders: The total number of paid SKU orders attributed to this affiliate.
4. CTR: The percentage of viewers who saw your product link in your LIVEs, shoppable videos, and showcase and clicked through to your product detail page during the selected time period.
5. Product Impressions: Each time a product link appears in your Lives, shoppable videos, and showcase, it counts as 1 impression. Viewers can click these links to visit your product listings.
6. Buyers: The total number of buyers who placed orders directly from the creators' content, including buyers who made returns or refunds.
7. Affiliate Followers: The current number of followers the affiliate has.
8. Affiliate Product Showcase: The total number of products an affiliate has added to its showcase.
9. Target Collaboration GMV: The total amount of paid orders (including returns and refunds) attributed from affiliate target collaborations during the selected period.
10. Target Collaboration Est. Commission: Total estimated commission paid from target collaboration, including COD (paid and unpaid) and non-COD orders, and refunds
11. Open Collaboration GMV: The total amount of paid orders (including returns and refunds) attributed from affiliate open collaborations during the selected period.
12. Open Collaboration Est. Commission: Total estimated commission paid from open collaboration, including COD (paid and unpaid) and non-COD orders, and refunds

1. How much historical Affiliate data will TSPs have access for sellers that they have a binding relationship with?

TSPs will have access to Sellers' historical data from up to six months in the past to the current day as long as the seller and TSP binding is valid and data authorisation is approved.