[TSP SEA+UK]TTSPC Data Compass Playbook

More guidance for TSP in TTSPC: Guide for TSP on TikTok Shop Partner Center If you have an MCN Role, Data Authorization process can refer to this Doc: 【MCN SEA+UK】TTSPC Data Compass Playbook

Product Feature

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Data Authorization ：

For agencies, please note that in order for you to view this data, the seller has to authorize this service. This means that the seller must authorize their shop or TikTok account (only official or marketing accounts) with you. However, if the seller chooses to authorize the [Shop Management] service only, you will not be able to view the data of the whole shop or official or marketing accounts. Only when sellers select the [content management], can the TSP view data of official or marketing accounts. After using the New TTSPC, we regard the bound time as data authorization time, if the seller hasn't authorized data to the TSP but is already bound with TSP, or the authorization date is later than the bound date, the data time range the TSP can view begins from the bound date. No other data authorization process is needed.

1、Guide Seller to authorizes the service

For seller's guidebook:Service Market Guide How to get a service from seller side？

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Step 1 Choose a service

① For Public service Seller can go to [ Seller Center] ➤[Services] ➤ [Services Market] to view public service published by agencies.

• Seller can search for service by(service name,category, or description)and filter service by service category.
• Seller can also find service through most popular services and recommended services (listings with stars).

Image Image After clicking the service, the seller can go to the service detailed page to check your service.

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② For custom service and public service shared by authorization link After you share the authorization link with sellers, by clicking the authorization link, seller can login to the seller center and will be directed to the your service detail page. Image Image Image

Step 2 Authorize service

Seller can start to using your service and authorize data by authorize feature.

1. Seller can click "Authorize" button on the service detail page after they settle down to use your service.
2. Seller needs to fill in the required information, including:
3. Authorize duration ( maximum duration is one year）
4. Note：The authorization date can only be counted from the day of authorization. if the seller authorization on Nov 3, they cannot choose the authorized time starting from Nov 10.
5. Based on the corresponding authorization needs of category. Seller needs authorized shop or TikTok accounts**( only official or marketing accounts) and** also necessary data **** with TSP.
6. Contact email and phone number(optional)
7. By clicking "Confirm" and the authorization is completed and you can start to provide service to seller and track the data.

Note： ① After seller authorizes the service, the service authorization will be valid immediately ② if seller wants to modify the authorization information, they need to deauthorize the current service and then reauthorize this service again ③ During the valid authorization date, sellers cannot authorize the same service once more. ④ Seller can't authorize same Shop ID nor same TT UID to different agencies. Eg. If seller has already authorized the A UID with agency A, then this UID can't be authorized by other agencies. Image Image Image

Step 3 Seller manages the authorizations

Seller can go to [ Seller Center] ➤[Services] ➤ [Manages authorizations] to manages the authorizations.

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Authorizations status

Note ： The seller can deauthorize with agencies during the authorization period, before deauthorizing, *After deauthorizing, agencies will receive an email outlining that they will not be able to access data under this service.

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Partner Manage the authorization

You can go to [Authorization management] to check authorization details.

• You can search for authorization by authorization ID
• Click service . You can go to the detailed service page
• Click "view details" and you can go to the order detailed page.

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Different status of authorization

History Data in old Partner Platform:

1. For sellers who already authorized the service and data to agency, the available time period of data will be same as the old platform.
2. For seller accounts which have been bound with the agency, these seller accounts data will be moved to the new TTSPC.
3. If the bound relationship expires when the TSP move to the TTSPC, the TSP can't view the data of this seller.

Change between different agency roles and markets

• If an agency has both TSP and MCN dual identities, the agency can click on the name logo in the upper right corner and click on it to switch to TSP/MCN identity, while the devolved data, too, will change according to the account data bound to different identities.
• For agencies who operate in different markets, the agency can click on the name logo in the upper right corner and switch to different markets to check market performance.
• Notice: the agency can only check one role performance in one market at one time.

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(Note: All screenshot is for reference only and uses a test account with mock data. The actual interface and features may differ.)

++Shop vs Account level data++ For all Partners that are ++not++ under the Shop Management category, you will notice differences in GMV data between Partner Centre and Seller Centre. This is because, as a TikTok Shop Partner (TSP), when you bind to a seller, the GMV data displayed to you in the Partner Centre is only at ++Account++ level. However, the GMV data displayed on Seller Center is at ++Shop++ level. ++What are the differences in calculation between Account level and Shop level data?++ A seller can have up to 5 accounts: 1 Official Account + 4 Marketing Account Therefore Shop level data includes GMV from ++all the accounts++ associated with the seller, including the Shop Page. However, as a TSP, you might only bind to the sellers Marketing Account, which means in the Partner Centre you only see Marketing Account level data. ++For example (see image below):++ You are a TSP operating under the Content Management service category and are interested in Seller A who has 1 Official Account and 2 Marketing Accounts. However, you only bind to the 2 Marketing Accounts of Seller A. Therefore, you will see differences in GMV data between Seller A's Seller Centre data (where total GMV will include GMV from the 1 Official Account and 2 Marketing Accounts) and the GMV data you see on Partner Centre (which only includes GMV from 2 Marketing Accounts).

How to use Data Overview?

• To understand the overall transaction performance and sales rate of the seller related accounts, and to see the percentage of sellers with sales, to determine the activity of its sellers and their ability to sell goods.
• Analyze the live/video content channels to analyze the ability of the seller to sell goods, the number of content releases and the CTR conversion rate.

++Content Type GMV Attribution++ GMV for sellers will be calculated based on 3 content types, which means now: ****

• 100% GMV (Direct GMV) = Live + Video + Product Card

This means that for sellers, GMV will be attributed to the last content type that a buyer clicked on when checking out a product. (Reminder: Product Cards are cards that display everything a customer needs to know about a product, like its title, image, and price). All Seller Transaction related metrics such as GMV, C_O, GPM on every module are calculated using this Content Type GMV Attribution. ++For example:++ Buyer A watched a LIVE session promoting an iPhone 15 and adds the iPhone 15 to cart > Buyer A checks out the iPhone 15 from the cart 2 days later > GMV from the iPhone 15 goes to LIVE. Please note, there will be no changes to how Affiliate GMV is calculated, which means that there will be no changes to how commission paid to Affiliates.

Core Data

• Livestreaming Partners: The number of partners that have livestreamed during the selected period
• Active Rate: (Active Live Partners/ Partners) * 100%
• Partners with Sales: The number of partners that generated in revenue during the selected period
• Sales Rate: (Partners with Sales/ Partners) * 100%

GMV trend

• Direct GMV: This is the total amount paid for orders that are placed directly from LIVEs + Videos + Product Card, including returns and refunds.
• LIVE Direct GMV: LIVE direct GMV is the total amount paid for orders that are placed directly from LIVEs, including returns and refunds. This means that GMV is calculated based on the last clicked livestream and excludes any form of attributed GMV
• LIVE Avg. Direct GMV: LIVE Direct GMV/ LIVE stream
• Direct Refund GMV: The cumulative amount refunded to buyers during the selected period based on Direct GMV achieved. This means that the Refund GMV only calculates GMV from refunded orders based on buyer's last clicked content type and excludes any form of refunded orders from attributed GMV.
• Video Direct GMV: Video direct GMV is the total amount paid for orders placed directly from videos, including returns and refunds. This means that GMV is only calculated based on the last clicked video and excludes any form of attributed GMV

Livestream

• LIVE Orders: The number of orders created and paid by users from partners LIVE streams
• LIVE Product Sales: The cumulative number of products sold from Live streams by partners during the selected period
• Livestreams: The number of in-house livestreams/livestreams by partners during the selected period
• LIVE Duration: The cumulative duration of in-house livestreams/livestreams by partners during the selected period
• LIVE Avg. CTR: (Number of product clicks / number of livestream views) / livestreams

EC video trend

• Video Orders: The number of SKU orders created and paid by users from partner videos
• Video Product Sales: The cumulative number of products sold from partner videos during the selected period
• Videos: The number of videos posted by partners during the selected period
• Avg. CTR: (Number of product clicks / number of video views) / number of videos

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Q&A

1. Will I see a change in GMV if I use this as a performance metric?

Yes, you might see changes in the GMV values for LIVE and Video because of the way the GMV is attributed with the Content Type GMV Attribution.

This tab is visible to TSPs operating under the Shop Management category ++only++.

Shop Analytics

In the Shop Analytics section, you will be able to get a breakdown of the metrics shown in the below image. The Direct GMV figures listed here mirror the ones displayed on the Seller Center. Image Image

Use cases

• Partner portal live screen: support to view live & real-time data of multiple sellers at the same time
• Review the live data: support viewing the historical live data of its sellers
• Authorization of the seller data: Only after the agency obtains the permission of the seller data, can it check the data of its sellers

Ongoing livestreams

There are sellers on LIVE：

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• For agencies that have obtained data authorization, you will be able to see the following metrics for the chosen seller:
• Direct GMV: This is the total amount paid for orders that are placed directly from LIVEs including returns and refunds.
• Viewers: The number of viewers watching the LIVE stream
• Sales: The cumulative number of products sold from seller LIVE stream during the selected period
• Orders created: The number of SKU orders created by users from LIVE stream
• Product Clicks: The number of clicks to the promoted Product
• Order paid: The number of SKU orders paid by users from LIVE stream
• Product Impressions: The number of views to the promoted Product
• For those who have not obtained data permission, the button to apply for permission will be displayed for you. However note that regardless of the data permission, agencies can view the seller's live page, comments and commodity since this information is already displayed publicly during the LIVE.

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When you click on any live card, more detailed information will be displayed as shown below.

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If you click on the LIVE screen button (as displayed on the green background), you are able to to get more information about the creator via the Live Dashboard.

Live Dashbaord

We have 2 versions of Live Dashboard available - Basic and Advanced. Here you can monitor real-time live performance of live as it's happening or monitor performance of historic lives you have hosted.

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• Core transactions and traffic metrics are outlined in the below image

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• You can also view the breakdown information for every product's sales & conversion rate

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• Traffic source

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After live ends, you can also replay livestream to recap live comments and host performances.

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All livestreams

Under the All livestreams option, you can select a seller to view their current and historical livestreams.

• The new direct logic is applied when calculating the following: Direct GMV, Items Sold.

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Q&A

1. Why are the common data indicators in the live room floating?
2. Each data indicator will be compared with the last five minutes and updated every minute
3. How many sellers can get onto the live screen at the same time?
4. Max 5
5. What is the query range of the historical live room data?
6. The live room which is after signing the contract can be found, and the live room data during the contract time will be provided.
7. Example: Seller A signs a contract with the an agency on May 1, 2020, then seller A terminates the contract on October 1, and finally re-signs on July 1, 2021. This way the agency can apply for 01/04/2020 - 01/10/2020 time period and 01/07/2021 - current time period for data permissions.

Use cases

1. Master the content production ability of sellers

By intuitively showing CTR、CO、RPM indicators, seller analysis can help agencies analyze the content output quality of the sellers.

1. Analyze the performance of sellers

Showing the exposure, conversion and transaction efficiency of all sellers in both live/video can help agencies quickly grasp the content attractiveness and the ability to monetize the goods of the sellers, so that determines the long-term cooperation strategy of the talents and agencies.

1. Tracking commission income

Seller analysis can help agencies understand the commission income of different sellers to get out the total income of the agencies.

Creator data

In the Partner Centre, go to Analytics, then Creator Analytics. Data of all authorized sellers will be shown here. If you go to Metrics, you can select what you would like to view for all sellers who have authorized data. Image Image

The new video analytics on the partner platform helps agencies get a comprehensive view of the video performance of managed sellers, measure their diligence, content creativity, content popularity and ability to deliver products. This feature is built to enhance seller management efficiency. Use cases

1. Mastering the overall performance of seller videos

Agencies can view the amount of transactions, commission income and video releases brought by videos in any period of the last 3 months, and also support viewing the trend of transactions and video releases in the period to help agencies grasp the diligence and ability of the seller to sell products.

1. Understand the number of videos posted and the video carrying capacity of each seller

Agencies can filter by account to view the video posting of different sellers and their performance in bringing products, and at the same time, they can view the performance of the daily videos of the sellers, so that they can promptly explore the explosive videos for marketing promotion.

1. Understand the content of each video/ deal performance and closing/ watching user profile

Understand the transaction/attraction revenue and promotion effect of the short video channels of the sellers within the statistical time, conveniently learn the similar short video production experience of the excellent sellers, understand the video's viewer and transaction user profile, and the difference between different people.

Core Data

Video list

Video Detail

Transaction Analysis

Content Analysis

Audience Analysis

Q&A

1. Why is it impossible to see video details for some video?
2. Videos, whose status are set to private or deleted, do not support playback and cannot display video pictures;
3. Videos, whose status are set to private and have never been made public, have no transaction or content data;
4. Why are the recommended videos with high revenue not shown in the transaction analysis in the video detail page?
5. For videos with multiple product links, you need to select one product in the video detail page-transaction analysis, and the video of the TOP3 revenue amount in all videos (including the sellers own short video and creators short videos) with the same product will be displayed below the transaction analysis.

Product Analytics

Use cases 🔥Scenario 1: Monitor every seller's product sales performance Partners can view the overall sales, commission income, and sales trends of specific accounts for the selected time period by selecting different accounts. By viewing the sales trends of products, you can understand the changes in a specific account's output and ability to sell goods. You can also spot accounts which are displaying a significant decrease in their ability to sell goods

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🔥Scenario 2: View the sales performance of sellers contributing to different shops Agencies can view the sales performance of different accounts for different stores. If there is a GMV target for the sales performance of different accounts when cooperating with a shop, you can check whether a seller has reached their target by filtering by the corresponding store 🔥Scenario 3: Find the best selling product of a specific account You can view the performance of all the products sold by each account in terms of transactions, impressions, clicks, conversions, negative reviews, complaints, refunds, and so on, to find the most suitable types of product sold by that account and help them to optimize their product selection strategies

Select time period

You can choose to view data from the previous 6 months, the last 28 days, the last 7 days, specific days, weeks or months, and custom time periods Notes:

1. When a custom time period is selected, UV indicators (Buyers and Viewers) are not displayed
2. If the account has not been authorized to view the data for the selected time period, the data cannot be viewed when the time period is selected

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Core data

You can select an account and view the performance over a set period of time. The metrics you can see are:

• Direct GMV = LIVE + VIDEO + Product Card
• Product Sales
• Orders

Select up to 2 indicators at a time to view the trends

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Metrics

If you click on Metrics, you can select different metrics to see the performance of different products. You can select from various filters as highlighted in the screenshot below Image Image

6.4 Product Details

If you click on View details (highlighted in green), you will be redirected to the Product Details page which provides the breakdown of individual products and provides information on Product Performance, Channel Analytics and User Analytics. Please note all transaction related metrics under the [Product Details] section are calculated using the old Commission Based Attribution logic. However, this logic will be updated at a later date to ensure consistency with the other metrics.

• Product Performance - this supports agencies in gathering more detailed data of the product:

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• Channel Analysis
• By splitting the merchandise transactions according to the Creator dimension, you can view the individual Creator's:
• Revenue, Percentage of transactions（The proportion of the transaction amount of the goods delivered by the person in the selected time period to the total transaction amount of the goods）, Orders, Item Sold, Buyers
• Split the product transaction by transaction channel, you can view the product in different channels:
• revenue, Percentage of transactions, Orders, Item Sold, Buyers,CTR，C_O
• Support to view the video with the most transactions for the product, click on the video details to jump to the video analysis page
• revenue, orders, item sold, buyers
• Support viewing the livestream with the most transactions for the product.：
• live-stream room name, start time, creator name&picture of this livestream, revenue, orders, item sold, buyers

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  * User Analysis - you can use the information in this section to identify the types of people that are likely to purchase the product and identify the demographics of the product.

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