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§1 What is Seller Leads Pool?
The Seller Leads Pool helps TSP receive qualified seller inquiries and choose which businesses to connect with based on detailed information. TSP can see key business details like company size, GMV, and category to help make informed decisions about potential partnerships. Key Features & Benefits:
- Quality Leads: Service Partners can review seller business profiles and requirements before deciding to connect
- Full Control: Service Partners can choose which inquiries to pursue and access seller contact details once they accept a lead
- Easy Updates: Service Partners can track lead status from initial inquiry through to final partnership
Seller Leads Pool Workflows
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§2 How it Works
#§3 Two types of seller leads
Two types of seller leads
| Open leads | Target leads | |
|---|---|---|
| Seller | When a seller doesn't have a particular TSP in mind for their inquiry, they can opt for "open leads." This choice allows the platform to analyze the seller's needs and recommend suitable TSPs based on the services required. | When a seller already knows which TSP or TSPs they are interested in working with, they can select "target leads." This option enables sellers to direct their inquiries specifically to one or more chosen TSPs. |
| TSP | Only the TSP assigned by the platform can check the leads * Please note: All successfully onboard TSP can be assigned to Seller | Only the TSP chosen by the Seller can check leads Please note: only TSPs who publish public services can be chosen by the Seller |
| Platform | Can assign TSP for seller | --- |
§4 Step 1 Seller can initiate a request on the TSP portal
Step 1 Seller can initiate a request on the TSP portal
Sellers can find the request entrance on Seller Center- TikTok Shop Partner-Request a Partner, or go to the service details page to click Contact Partners. Home page Image Image Detailed page The seller can also initiate requests on the independent TSP portal(https://seller-us.tiktok.com/partners/us). Please note: For those sellers who do not have a TikTok Shop account, sellers can only contact by direct email. Image
§5 Step 2 Seller Fill out the request form
Step 2 Seller Fill out the request form
To let TSP better know about your business, sellers need to fill out the following information on the request form.
| Field | Required | Explanation | Demo | |
|---|---|---|---|---|
| Contact information | Subject | Yes | Your contact name | Image |
| Contact email | Yes | Leave your contact email so that TSP can reach out to you. | ||
| Location | No | Your desired location for any possible offline collaboration with the partner" | ||
| Business Profile | Company size | Yes | Choose your company size with dropdown options: * 0-5 employees * 5-30 employees * 30-100 employees * 100-500 employees * 500+ employees | Image |
| Currency | Yes | Choose your currency with dropdown options | ||
| TikTok Shop sales GMV | Yes | Your average monthly GMV on TikTok Shop | ||
| Sales GMV from other channels | No | Your total monthly GMV on other channels | ||
| Budget | Yes | Your budget to pay TSP per month | ||
| Product category | Yes | Your main product category on TikTok Shop | ||
| Hot sale product | No | Your best-selling product | ||
| Other details | No | Other information you would like to share | ||
| Request type | Select partners | Yes | 1. If you choose "I know which partner I want to work with" the partner will receive your inquiry directly 1. You need to select the partners' service 2. Up to 50 services can be selected at once 2. If you choose "I want TikTok Shop to refer to me", the platform will assign fit TSP to follow up 1. You need to choose the service type that you want | Image |
§6 Step 3 Seller Check and manage your request
Step 3 Seller Check and manage your request
After submitting the request, the seller can go to My Request to check and manage the request.
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Seller can click View details - edit request to edit the current request information. Please note: your contact email and select partners will not be editable.
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The seller can click close to close the inquiry, either on inquiry level or partner level. After closing, your inquiry will not be able to be shared with new partner, and existing partner who has claimed the leads will no longer check your contact information.
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§7 Step 4 TSP Receive and check the Seller's request
Step 4 TSP Receive and check the Seller's request
After the seller submits a request, the assigned TSP will be able to receive a notification email and check all new requests on the TikTok Partner Center -Seller Leads Pool- New Opportunities Tab. Email Image Image TikTok Shop Partner Center
§8 Step 5 TSP Review leads and follow up
Step 5 TSP Review leads and follow up
Partners can click view details to check the detailed information of the seller. Image Image If a partner chooses to follow up, seller leads will be transferred to the "following" tab, and the partner can click"view details" to check the contact information of the seller.
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If the partner decides to reject the request, they will no longer have access to view the seller's information. Partners have the option to select a reason for rejection, which will not be visible to the seller.
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§9 Step 3 TSP Accept or reject cooperation
Step 3 TSP Accept or reject cooperation
After a discussion with the seller, the partner can go to the following tab to accept the cooperation results.
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If a seller grants authorization to a TSP following the lead submission, their collaboration will automatically move to the "Reach a Deal" section. Here, the TSP can view the authorization details under "Reach a Deal - View Details." Additionally, if automatic matching doesn't work (eg, seller authorized before initiating inquiry) , partners can manually enter the authorization ID by selecting "Accept Cooperation." Image Image If a partner fails to reach a collaboration with the seller, a partner can choose" unable to reach a cooperation agreement" and this leads will be moved to the "Close" Tab. Image
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§10 Notes
#§11 If the seller closes the request
If the seller closes the request
If the seller closes the inquiry, the inquiry will not be able to be updated. A partner will receive an email and can check the closed inquiry under the" closed" tab. Image Image
§12 FAQs
#§13 Q1 Where can TSP find the seller's contact information?
Q1 Where can TSP find the seller's contact information?
You will only be able to check seller contact information after you claim seller leads
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