Multi-Channel Network (MCN) Agency Governance Guidance (Global)

Policy overview

When assessing an agency's risk level, the platform not only looks at individual creators' violations but also takes into account the overall performance of all creators signed under the agency. If the platform identifies that an agency consistently shows a high proportion of bans, violations, or high-risk signals, it may impose tiered enforcement measures on the agency and its affiliated creators to maintain the platform's ecosystem and transaction security. Image

What the platform may review

When assessing MCN agency violations, we review a variety of elements at both an account and creator level. Rather than acting on isolated incidents, the platform conducts a comprehensive assessment of the MCN agency's overall performance before taking any enforcement action. Image

How the platform assesses MCN agency risk

The platform may take different actions based on the agency's risk level.

High-risk MCN agencies

If an agency has a high ban rate or high violation rate, the platform may identify it as a high-risk MCN agency. Possible penalty actions include:

• The agency may lose its business eligibility
• The agency may not be able to link new creators
• The agency may not be able to renew existing creators
• Freeze MCN agency's commissions
• For signed creators:
• Creators with high risk signals and have repeated violations may be permanently banned e-commerce permission
• Other creators linked to the MCN agency may face temporary content posting restrictions

If an MCN agency shows clear clustered high-risk behavior, the platform may take action on both the agency and its affiliated creators to stop the risk from spreading further.

Medium-risk MCN agencies

If an agency's risk is clearly above average but not at the highest level, the platform may identify it as a medium-risk agency. Possible penalty actions include:

• The agency's permission may not be deactivated immediately, but some cooperation abilities may be restricted
• The agency may not be able to link new creators
• The agency may not be able to renew existing creators
• For signed creators:
• Creators with strong risk signals and clearly abnormal e-commerce violation performance may lose e-commerce permission
• Other creators linked to the agency may face temporary content posting restrictions

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How this may affect MCN Agency

Impact on MCN agencies

If an MCN agency is identified as high risk, the platform may:

• End the agency's cooperation eligibility
• Limit new creator partnerships
• Limit renewal of existing creator partnerships
• Freeze MCN agency's commissions
• Apply a higher bar for future re-entry or review

Impact on MCN creators

If a creator belongs to an affected agency, or the creator also shows high risk signals, the platform may:

• Permanently Ban e-commerce permission
• Limit e-commerce content posting or operating ability for a period of time
• Add further limits in cooperation, traffic, or other operating flows

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Agency-side penalty page

The examples below show the kinds of notices an MCN agency may see after the policy is triggered. The actual display depends on the product page.

Unable to link new creators

On the Manage partnerships page, the Add New Creator button may be unavailable. When you hover over it, you may see the reason.

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Notification:

You can't link with new creators because over 50% of your linked creators have been banned or their violation rate is higher than the average. You may appeal within 7-10 business days through the form.

Unable to renew signed creators

In the creator action area, the Extend / Renew button may be limited, with the reason shown in a notice.

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Notification:

Existing contracts for your linked creators won't be renewed because over 50% of your linked creators have been banned or their violation rate is higher than the average. You may appeal within 7-10 business days through the form.

Unable to create new collaborations

On the Partner collaborations page, the Create collaboration button may be unavailable, with a clearer risk notice.

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Notification:

Your agency will be deactivated because your linked creators have violated our TikTok Shop policies violations may include: 1. Repeated violations of our TikTok Shop Content Policy; 2.Inaccurate or false information provided to TikTok Shop; 3. Affiliation with compromised accounts. You may appeal within 7-10 business days through the form.

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Appeals and review

If you believe the limit or governance result was applied by mistake, you may submit an appeal or review request through the entry point shown on the product page.

• Before submitting, please review the recent operating and compliance status of the agency and its signed creators
• If a form or appeal entry point is shown, please follow the page instructions and submit the required information
• Review results, handling time, and any extra materials required will depend on the actual page notice or later notification
• If you have already submitted an appeal, please wait for the result and avoid repeated submissions

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FAQ

Why am I restricted even though I was not permanently banned?

The platform does not only look at whether one account has already received the most serious penalty. It also looks at overall agency risk. If your agency is already identified as high risk, temporary limits may be applied first.

Why can agency risk affect creators?

Agencies and creators work closely through management, recruitment, operations, and business cooperation. If the platform sees clear clustered risk at the agency level, related creators may also face stricter review and limits.

What is the difference between a high-risk agency and a medium-risk agency?

• High-risk agency: risk is more serious, and the agency itself may be removed while creators may also face stronger action
• Medium-risk agency: the agency may not be removed right away, but creators may still face privilege removal or temporary limits

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