[CAP US]TTSPC Data Compass Playbook

If you have a TSP Role, the Data Authorization process can refer to this Doc: 【TSP】TTSPC Data Compass Playbook

Product Feature

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Application Scenarios

Scenario 1: Live Operation - Analyze real-time live & recap performance, Monitor multiple livestreams at the same time.

<div style="text-align: center"><strong>Real-time monitoring of live transactions</strong></div>

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1. Monitor user's entry/live trends, capture traffic peaks and seize high conversion opportunities.
2. Analyze the conversion of different products to find potential products with low impression and high conversion.

<div style="text-align: center"><strong>Monitor multiple livestream</strong></div>

1. Monitor all creators' performances who are doing livestreams at the same time, find highlights and lowlights in the live room more quickly.

<div style="text-align: center"><strong>Recap creator historical live performance</strong></div>

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1. Check each creator's past live performance to monitor their diligence and sales performance in a period.

Scenario 2: Video Operation - Find good performance videos and Replicate Success Cases.

<div style="text-align: center"><strong>Monitor video performance</strong></div>

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1. Monitor the number of videos posted by each creator and overall video sales performance.
2. Analyze each video's product sales and find the best performance video recently to give more promotion budgets.

<div style="text-align: center"><strong>Learn from excellent video</strong></div>

1. Analyze the sales performance of different products within one video and find suitable product for this video content.
2. Learn from excellent examples of selling the same product, optimize your own video content to make the content more attractive.
3. Analyze each video's finish rate and traffic trends, summarize high finish rate/traffic videos' production experience.

Scenario 3: Product Strategy - Monitor different creators' product sales Performance

<div style="text-align: center"><strong>Monitor product sales performance</strong></div>

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1. View each creator's sale performance, understand the best performance products, and match the creator with suitable products.
2. Filter by shop to check how much GMV has been achieved by this partner's creator or each creator, easier to calculate the goal achievement of each shop.

<div style="text-align: center"><strong>Analyze each product's performance</strong></div>

1. Analyze each creator's contribution to product revenue and find which content created most revenue, learn from the good examples and adjust creator's product strategy.
2. Analyze product's buyer profile and match it with creator's followers profile, find the potential creators for the product.

New Updates：

1. The authorization will all be in real-time:
2. Once the creator authorizes the CAP partner the data access rights, the CAP partner should see the historical data immediately if creator authorizes. But the aggregated data starting from that day will be shown only from the next day.
3. Once the creator unauthorizes the CAP partner the data access rights, the CAP partner should NOT see the data starting the next day.
4. Data authorization logic alignment in different modules.
5. Due to the request from US legal, [Data Overview] will show the data only after the CAP partner gets authorization from the creator, which makes the data aligned with other modules.
6. Data update and Time Selection
7. Data updates at the same time within different modules.
8. Time range selection: only support yesterday、last 7 days、Calendar Day、Week、Custom. All modules provide data for the last 6 months. The period (data picker) can not be queried over 30 days data due to the system limitation.

Step 1 CAP can go to [creator management] ➤ [ data authorization ] page and click [request] to send a data authorization request to your linked creators

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Step 2: fill in the Request authorization period. Note: The data authorization request will expire in 7 days if the creator doesn't respondthe . After expiration, you need to resend request.

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Step 3 After the partner sends an authorization application, the creators will receive an invitation on the TikTok APP ：

After clicking on the message, the the creator can go to the data authorization page and choose to authorize or decline. Image How to manage data authorization？ If creator agrees to authorize, you can go to the authorized tab and click [view data] to check the data

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If the data authorization is still under review, you can go to the [requested] tab to check the the records

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If creator declines the data authorization, you can go to the **[unauthorized]**tab and request again.

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How to use data overview?

New Updates： Added metrics "Settlement GMV" (30 days) for L2L CAP partners to see how much they can get from TTS based on their managed creators.

• To understand the overall transaction performance and sales rate of the partner's bound creators, and to see the percentage of partners with sales, to determine the activity of its creators and the partner's ability to sell goods.
• Analyze the live/video content channels to analyze the ability of the partner's bound creators to sell goods, the number of content releases, and the CTR conversion efficiency.

Detail introduction of functions

Present the sales performance of Partners

Core indicators：

• Livestreaming Partners: The number of partners that have live-streamed during the selected period
• Partners with Sales: The number of partners that generated in revenue during the selected period
• Active Rate: (Active Live Partners/Partners) * 100%
• Sales Rate: (Partners with Sales/Partners) * 100%

Present the overall sales trend of Partners

• GMV (Total): The cumulative amount paid for orders generated from all partner channels during the selected period, including in-house and Affiliate channels, and including returns and refunds
• GMV (Livestreaming): The cumulative amount paid for orders generated from partner live streams during the selected period, including returns and refunds
• GMV (Video): The cumulative amount paid for orders generated from partner videos during the selected period, including returns and refunds
• Avg. GMV (Livestreams): GMV (Livestreaming) / Livestreams
• GMV (Refunds): The cumulative amount successfully refunded to buyers during the selected period

Show the live sales & conversion trend

• Livestreams: The number of in-house live streams by partners during the selected period
• Duration: The cumulative duration of in-house livestreams/livestreams by partners during the selected period
• Orders: The number of orders created and paid by users from all partners' in-house livestreams/livestreams
• Product Sales: The cumulative number of products sold from in-house livestreams by partners during the selected period
• live streamsAvg. CTR: (Number of product live streams of livestream views) / livestreams

Show the video sales & conversion trend

• Videos: The number of videos posted by partners during the selected period
• Orders: The number of SKU orders created and paid by users from partner videos
• Product Sales: The cumulative number of products sold from partner videos during the selected period
• Avg. CTR: (Number of product clicks / number of video views) / number of videos

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Background：

There is insufficient trust between the creator and the organization. For example, in the Indonesian market, 95% of creators are unwilling to provide their accounts directly to the organization. As a result, the partner does not have enough data to assist the creators in optimizing the live. 90% of the creators and partners have remote contact. The MCN hopes to view the data through the portal to achieve real-time guidance to the creators.

Problem We Solve：

Without obtaining the creator's account and log in to the streamer desktop to obtain the creator's LIVE data to help the creator to optimize the operation strategy When the partner‘s creator starts LIVE, clicks/number partner can achieve the real-time guide for creator

Key Function：

• Partner portal live screen: support to view live & real-time data of multiple creators at the same time
• Review the live data: support viewing the historical live data of its creators
• Authorization of the creator data：live streamlive streamsclicks/numberlogginga the live streams,Only after the partner obtains the permission of the creator data, it can check the data of its creators

Detail of product：

Ongoing livestreams

There are creators on live：

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Here, you can see the avatars, names and handles of people who are currently on LIVE (you can filter specific creator by name or handle). After clicking the upper left corner, the corresponding live room card of the person will appear below. For those who have obtained data authorization, the number of online people, the number of transactions, the number of payment orders, and the number of product clicks will be displayed on the card. For those who have not obtained data permission, the button to apply for permission is displayed (we will expand on how to apply for the data permission of the master in detail below). At the same time, regardless of the data permission, the organization can view the creator’s live page, comments creators and commodity.

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When we click on any live card, more detailed information will be displayed, the number of online people, the number of transactions, the number of created orders, the number of payment orders, the number of product exposures, the number of product clicks, GMV, and comments.

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In the card in the picture above, click [live screen], it will jump to the live screen of this creator. Then you can get more detailed data of the creator

🔥🔥🔥Live Screen

Monitor real-time live performance through a live screen, including:

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• core transactions and traffic metrics

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• Every product sales & conversion

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• Violation records Violation records of this , display the violation notice and reason above the core metric block. Note: Measured in real-time

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• Low inventory alert For each product, there is an inventory quantity metric in the product list. When the product amount is less than 5 (low in stock), it will show a low inventory alert like "Attention: the product XXX is low in stock" under the LIVE Dashboard. The alert will only show up during Live. It will disappear after Live ends

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• Engagement & viewer trends

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• traffic source

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• Buyer/viewer profile

Image Image about live stream After live ends, users Then replay livestream to recap live comments and host performances.

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All livestreams

the First of all, at the top, you can filter the the can by name and handle, and view his historical live. After screening a specific person, you can choose to apply for the person’s historical data permission in batches or apply for the data permission in a single live room NOTE: Newly added the "Export" function at the right side corner.

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After obtaining the data permission, we can view the GMV, the number of viewers, the number of transactions, and the duration of the LIVES. And click on LIVE Screen to jump to the live screen of the creator to view more detailed data

After obtaining the data permission, we can view the GMV, the number of viewers, the number of transactions, and the duration of the LIVES. live streams on LIVE Screen to jump to the live screen of the creator to view more detailed data

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Data Authorization

The partner initiates authorization in the portal：

After the partner sends an authorization application, the creators will receive an invitation notification on the TikTok APP ：

After clicking on the message, creator can go to the data authorization page and choose to authorize or decline. Image

Q&A

1. ClickWhy are the common data indicators in the live room floating?
2. Each data indicator will be compared with the last five minutes and updated every minute

2.how many creators can get into the live screen at the same time?

• Max 5

3.ClickWhat is the query range of the historical live room data?

• The live room which is after signing the contract can be found, and the live room data during the contract time will be provided.
• Example: If A signs a contract with the partner on May 1, 2020, A terminates the contract on October 1, and re-signs on July 1, 2021. Then the partner can apply for 2020.5.1-2020.7.1&2021.7.1-current data permissions.

4.How long does the request expire after the partner initiates the authorization?

• Expires if there is no response in 7 days

5.Shows creator data not available？

• the cannot authorize data account holders in the United States.

Background：

When Affiliate Partner can't get sales data of bound creators, it is difficult for organization to compare performance of different creators. As a result of that, organizations can't make operation strategy for creators' advantages and disadvantages.

Applied Scenarios

1. Master the content production ability of creators

By intuitively showing CTR、CO、RPM indicators, creator analysis can help analyze the content output quality of the creators.

1. analyze the performance of creators

Showing the exposure, conversion Partnersan an the an organizations, and transaction efficiency of all creators in both live/video can help partners quickly grasp the content attractiveness and the ability to monetize the goods of the creators, so that determines the long-term cooperation strategy of the talents and partners.

1. tracking commission income

Creator analysis can help organizations understand the commission income of different creators to get out the total income of the organization.

Functions

1. Show the conversion ability of the creators.
2. The transaction, traffic and interaction data of creators will be displayed respectively by live/video.
3. Support to apply for data authorization from creators.

Detail introduction of functions

show creator date

First of all, log into the 【Affiliate Partner】-【Creator Analysis】. Data of authorized creators will be shown in 【Creators】. Partners can send an authorization application to creator clicking request authorization in 【pending authorization 】if partners haven't get authorization of creators yet. NOTE:

• Newly added the "Export" function right after the button "Metrics".
• Added metrics "Settlement GMV" (30 days) for L2L CAP partners to see how much they can get from TTS based on their managed creators.

Image Image After getting authorization from creators, partners can look for the date of creators' transaction rate、interaction rate、conversion rate and fans in Creator Analysis.

Apply for which,creator's data authorization

Click 【request authorization】in the 【pending authorization 】to send an authorization application to the by gottenfromcreator. After the partner sends an authorization application, the creators will receive an invitation notification on the TikTok APP ：

After clicking on the message, creator can go to the data authorization page and choose to authorize or decline. Image

Q&A

1.How long does the request expire after the partner initiates the authorization?

• Expires if there is no response in 7 days

2.,the Shows creator data not available？

• Partner cannot authorize data account holders in certain countries and regions.

New Updates：

1. Newly added the "Export" function right after the button "Metrics".
2. Delete the "All Creators" filter in [Video Analytics] and [Product Analytics].
3. Remove the function "filter by" and support "search" by video/product name in [Video Analytics] and [Product Analytics].
4. Exclude the metric "Shops" in core data and update the metric "Products" to "the number of products with sales during the selected period" in [Video Analytics] and [Product Analytics].
5. User profile: Provide age, gender and country/regions distribution in [Video Details] and [Product Details].

The new video analytics on the partner platform helps partners get a comprehensive view of the video performance of managed creators, measure their diligence, content creativity, content popularity and ability to deliver products. This feature is built to enhance creator management efficiency. Image Image

What can video analytics do for a partner?

1. Understand the number of videos posted and the video carrying capacity of each creator

Partners can filter by account to view the video posting of different creators and their performance in bringing products, and at the same time, they can view the performance of the daily videos of the creators, so that they can promptly explore the explosive videos for marketing promotion.

1. Understand the content of each video / Deal performance and viewer / buyer profile

Understand the transaction/attraction revenue and promotion effect of the short video channels of the creators within the statistical time, conveniently learn the similar short video production experience of the excellent creators, understand the video's viewer and transaction user profile, and the difference between different people.

How partners should use video analytics?

🔥Scenario 1: Monitor the video posting of each creator and their ability to sell products Partners can filter different accounts separately to see the video postings and transaction commissions of each creator during the period, monitoring the diligence of the creator and the commission income brought to the partner. 🔥Scenario two: mining video target audience, to achieve the traffic Differences between viewing users and transaction users of short videos with different commodities and different content, find the commodity and content preferences of such high conversion rate people, narrow down the target group, clarify the direction of short video content production, attract accurate traffic through video content, and introduce high conversion potential people to the live room. 🔥Scenario 3: Mining pop videos for marketing and promotion fromList Partners,region and ,viewer/buyer video-accurate fast-rising trends,Quickly arrange to find out the recent high play/deal/draw short videos and videos with fast rising play , lock the potential burst videos and further promote them through placement and other ways to amplify the deal revenue brought by excellent videos.

Detail Introduction

Creator Video Performance

Video list

Video Detail

🔥🔥Transaction Analysis

🔥🔥Content Analysis

🔥🔥Video Profile

Q&A

1. Why is it impossible to see video details for some video?
2. Videos, whose status are set to private or deleted, do not support playback and cannot display video pictures;
3. Videos, whose status videos set to private and have never been made public, have no transaction or content data;
4. Why are the recommended videos with high revenue not shown in the transaction analysis in the video detail page?
5. For videos with multiple product links, you need to select one product in the video detail page-transaction analysis, and the video of the TOP3 revenue amount in all videos (including the Creator/Merchants' own short video and other Creator/Merchants' short videos) with the same product will be displayed below the transaction analysis.

New Updates：

1. NOTE: Newly added the "Export" function right after the button "Metrics".
2. Delete the "All Creators" filter in [Video Analytics] and [Product Analytics].
3. Remove the function "filter by" and support "search" by video/product name in [Video Analytics] and [Product Analytics].
4. Exclude the metric "Shops" in core data and update the metric "Products" to "the number of products with sales during the selected period" in [Video Analytics] and [Product Analytics].
5. User profile: Provide age, gender and country/regions distribution in [Video Details] and [Product Details].

How to use Product Analytics?

🔥Scenario 1: Monitor every creator's product sales performance

on,Partners can view the overall sales, commission income, and sales trends of specific accounts for the selected is by selecting different accounts. By viewing the sales trends of products, you can understand the changes in a specific account's output and ability to sell goods. You can also spot accounts which are displaying a significant decrease in their ability to sell goods.

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🔥Scenario 2: Find the** region period **product of a specific account

Agencies can view the performance of all the products sold by each account in terms of transactions, impressions, clicks, conversions, negative reviews, complaints, refunds, and so on, to find the most suitable types of that sold by that account and help them to optimize their product selection strategies. NOTE: Newly added the "Export" function right after the button "Metrics". Image Image

🔥Scenario 3: View the performance of transaction, refund, conversion, and service indicators of a single product by different channels

The organization can view the transaction, refund, exposure, conversion, and product quality performance of this product by [All], [Live], [Video], and [Product Card] different channels. The core indicators are：

• Transaction performance：Revenue, Orders, Item sold, Buyers
• Refund performance：Refund revenue, Refund orders, Refund best-selling sold
• Traffic performance：Views, Viewers, Product Clicks, CTR, C_O
• Product quality：Return rate, Negative review rate, complaint rate

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**🔥**Scenario 4: View the percentage of deals brought by different creators to the item and the high revenue excellent content

Agencies can see the amount and percentage of sales for each creator and the number of live streams/videos that sold the product. Agencies can also see the percentage of sales from different channels of live/video/merchandise cards. It helps agencies find the videos and livestreams that bring the highest sales to the product. Agencies can learn from the best content and imitate the content production methods to create more explosive content.

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**🔥Scenario 5:**Understand the conversion efficiency and user profile of products

It helps organizations understand the conversion efficiency of the exposure-click-order traffic funnel of products and the user profile of each layer of the funnel. Agencies can view the fan demographics, phone price range distribution, and video preference of users for the exposure, click, and transaction users. And according to the differences in the portraits of different categories of people, they can find the types of people with higher conversion efficiency and locate the target groups of products.

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Details of Product Analytics

Select products

You can choose to view data from the previous 6 months, the last 28 days, the last 7 days, specific days, weeks or months, and custom time periods. Notes:

1. When a custom Items is selected, UV indicators (Buyers and Viewers) are not displayed.
2. If the account has not been authorized to view the data for the selected items, the data cannot be viewed when the time period is selected.

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Select account

Agencies can select different accounts to view their performance over a set and compare the previous cycle's indicator fluctuations, with the following core indicators.

• Revenue
• Products： live streams5 Understanding According period the number of products with sales during the selected period
• Items sold
• Orders Select up to 2 indicators at a time to view the trends.

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Product sales performance

periodperiod Partners can view the transaction performance of different products across different channels, the overall conversion performance, the negative review rate, number of refundsperiod and complaint rate.

• Transaction performance: Revenue, Refund, Commission, Buyers, Orders, Items Sold, Refund unit sales for all channels
• LIVE: Revenue, Buyers, Items Sold
• Video: Revenue, Buyers, Items Sold
• Showcase: Revenue, Buyers, Items Sold
• Traffic and conversion performance: Views, Viewers, Product clicks, CTR, C_O
• Product quality performance: Return rate, negative review rate, complaint rate NOTE: Newly added the "Export" function right after the button "Metrics". Image Image

View product transaction, channel and user analysis

Organizations can click on the product's [Details] to enter the details page to view the performance of individual products.

• Transaction Analysis
• Support agencies to view the effect data of commodities:
• Transaction performance：Revenue, Orders, the sold, Buyers
• Refund performance：Refund revenue, Refund orders, Refund item sold
• Traffic performance：,Views, Viewers, Product Clicks, CTR, C_O
• Product quality：the Return rate, Negative review rate, complaint rate

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• Channel Analysis
• By splitting the merchandise transactions according to the Creator dimension, you can view the individual transactions:
• revenue, Percentage of transactions（The proportion of the transaction amount of the goods delivered by the person in the selected time period to the total transaction amount of the goods）, Orders, Item Sold, Buyers
• Split the product transaction by transaction channel, you can view the product in different channels:
• Items revenue, Percentage of transactions, Orders, ,, Buyers,CTR，C_O
• Support to view the video with the most transactions for the product, click on the video details to jump to the video analysis page
• revenue, orders, item sold, buyers
• Support viewing the livestream with the most transactions for the product.：
• items live-stream room name, start time, creator name&picture of this , revenue, orders, item sold, buyers

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/c43ccd3113b349bcbf0803f29f69eb40~tplv-k9wyc2ijk0-image.image" width="874px" /></div>

• User Profile
• Creators the conversion rate between Product viewers-Product click user \ Product click user-Buyers \ Product viewers-Buyers respectively, and show the trend of this User by day in the selected time period on the right
• by-product period Show items live stream items Support viewing user portraits items sold impression, product click, and product buyers：
• Age: 18-24, 25-34, 35+, Unknown
• Gender: Male, Female, Others

ONLY show profile when the total group users are over 1000

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/4f6f78d20ea04006aaa86e0c0db22269~tplv-k9wyc2ijk0-image.image" width="1026px" /></div>