Global Selling Collaborations Handbook

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平台 / profile: TikTok Shop / profile.tiktok.docs_api
语言: en-US
发布版本: cn-20260909-2
标签: zhuge/sourceplatform/tiktok_shopaudience/developercategory/api_doctopic/compliancetopic/developer

资料正文

§1 Global Selling Collaborations Handbook

This instruction outlines the new product feature for TAPs to join Global Selling collaborations. This instruction will guide you through the process and highlight the key steps involved in utilizing this feature effectively.

Generally, for an agency to successfully join a Global Selling Collaboration, there are mainly 4 steps: 1. Add TAP category; 2. Create a product list from a collaboration for your creators; 3. Ask your creators to add products from your product list and create contents; 4. View collaboration performance and earn commissions. Below is detailed step-by-step guidance.

§2 How to Add TAP Category?

How to Add TAP Category?

Step 1: Access the service provider backend and open "My Account" from the sidebar. Click the "Category & market" button located in the top right corner.

Step 2: After selecting the target market, in the "Business Category" dropdown menu, click "View More" and select "Seller and Scalable Creator Match-up." Once submitted, the platform will review the partner's eligibility for Group Leader permissions.

Step 3: (++Only applicable for partners conducting business in the United States++) Complete the W-8 tax form. Navigate to the "Finance" > "Payment Account" page from the sidebar. Click the "Complete tax info" button in the notification bar. Fill in the required information as per the instructions on the new page and submit it. Image Image Step 4: Link a Bank Account. After the platform approves your application, go to the "Finance" > "Payment accounts" page from the backend sidebar. Click the "Link bank account" button to link the receiving bank account. Image Image

For cross-border partners, Lianlian payment and Chinese bank account (for corporate) are supported.
For local partners, bank accounts are supported.

§3 How to Manage Primary Partnership Relationships with Self-Incubated Creators?

How to Manage Primary Partnership Relationships with Self-Incubated Creators?

Note: ++(This feature is only supported by whitelisted partners++) If the primary partnership is built, the agency can set the commission to 0.

This step is only for agencies who have in-house creators and needs to set 0 commission for their own creators. If you don't have in-house creators, feel free to skip this step. Participating in Global Selling Collaborations doesn't necessarily require this step.

§4 Adding a Self-Incubated Collaboration Relationship

Adding a Self-Incubated Collaboration Relationship

Step 1: partners should open "Creator Management" > "Manage Partnership" from the sidebar and click on "Manage exclusive partnership."

Step 2: In the dropdown menu, partners can search for the already linked creator accounts (supporting multiple selections, up to 10 at a time) and click "Request" to submit the request. After submission, partners can check whether the creator accepts the invitation. ++The invitation is valid for 7 days++. Image Image Once the creator accepts the invitation, the status will change from "Requested" to "Accepted." Step 3: Creator Accepts the Invitation on the TikTok App

Step-by-step guide	Demo of Creator Side
1. Creators will receive the invitation through three channels on the TikTok App: Inbox, Notification Center, and Partnerships. They need to accept the invitation within 7 days, or the invitation will expire.	Image Image Image
2. By clicking on the message, creators will enter the partnership confirmation page, where they can review the partner's name, binding validity period, partnership validity period (from the binding start date to the end of the binding validity period), partnership details. After reviewing, they can check the agreement box, click "Accept" to accept the invitation.	Image Image

§5 Ending the Primary Partnerships

Ending the Primary Partnerships

Partners can cancel the "Self-Incubated Collaboration Relationship" with creators within the partnership validity period without needing the creator's consent. Step 1: Partners should open "Creator Manager" > "Manage Partnerships" from the sidebar and click on "Manage exclusive partnership" in the top right corner.

Step 2: In the list, locate the creator with whom the relationship needs to be terminated. Click on the delete icon on the right side and confirm the action by clicking the "End" button in the pop-up window. Image Image

++Note: If the termination is successful, the partner will no longer be able to set a 0 commission activity for that creator.++

Step 3: The creator will receive a notification of the termination, and no action is required on their part.

§6 How to Create a Product List for Creators?

How to Create a Product List for Creators?

Step 1: View Global Selling Campaigns list Click on "Partner Campaigns" > "Global Selling campaigns" from the sidebar to view the list of all available activities.

You can see the campaign name, ID, status, period, and the number of products in the activity.
You can search for campaigns by name or ID or filter them by market.

Step 2: Browse the Product Pool Click on "View Details" in the list to enter the activity details page. Here, you can view the campaign information (name, description, status, and period) and the complete information of all products in the activity (thumbnail, title, product ID, stock availability, click to view the product details page, price, item sold, total commission rate, and open plan commission for comparison, and product status). You can also search for products by name, ID, or category. Image

++Note: It is recommended to bookmark the products you are interested in by clicking the bookmark icon on the right side for easier selection in the next step.++

Tags: There will be two recommendation tags for products that meet certain thresholds.
Top Selling: This product has had consistently high sales or revenue over the past 30 days.
Trending: This product has been identified from a TikTok video with high views and is gaining popularity over the past 7 days compared to other similar products.
Filter products: Click the filter button, you will see a filter panel where you can filter products by different metrics including categories, product ratings, tags, commission rate, item sold, etc.

Bookmark Products: It is recommended to bookmark the products you are interested in by clicking the bookmark icon on the right side for easier selection in the next step.
Click "Saved products", you can view all products that you have bookmarked.
To cancel the bookmark for all products, you can click "Saved products" and then click "Deselect all".

Step 3: Create a Product List Click on "Product Lists" to enter the product list page, then click on "Create a product list." In the sidebar window, enter the product list name (up to 100 characters, which will be displayed to creators for reference, so it is recommended to keep it concise within 4-5 words), and then click the "Add Products" button to start selecting products. Image Image Image

++Note:You can search for products by name, ID, or category to find the desired ones. You can also filter the products you bookmarked earlier. Each product list can contain up to 100 products.++

After adding the products, set the commission rate for each product.

You can set the commission rate for each product individually or select multiple products and click "Set up commission in bulk" to set the commission rate in bulk.
Click on the trash can icon on the right side to delete a product.
Once the commission rates are set, click "Review list" in the bottom right corner to proceed.
Check and Publish the Product List

Image Image

Double-check the list name, selected products, and commission rates for accuracy.++ Please note that after the list is created, you cannot modify the previously added products and commission rates.++ Only new products can be added.
After confirming, click "Create" to complete the creation. A product list link will appear on the page, which you can share with your collaborating creators.

Step 4: View and Modify the List Once created successfully, the list will appear on the list page. You can copy the link, view the list details, add products, and delete the list.

View Details: Click "View" to see all the product details and commission information in the list. Click "Add more products" to add more products. Click "OK" to close.

Add Products: Click the "More" (three dots) button in the list and select "Add more products" to add products.

Image Image Image

First, select the products you want to add in the pop-up window, click "Add" to confirm, then set the commission rate for each newly added product in the sidebar pop-up window, and click "Review List" to check and confirm.
Delete List: Click the "More" (three dots) button in the list and select "Delete list" to delete it.

Image Image

Confirm the deletion in the pop-up window. After successful deletion, creators will no longer see the product list, but it will not affect the products already displayed in showcases and short videos.

Step 5: Duplicate a product list By duplicating a product list, you can easily create the same product list for different creators, and add or delete products and modify commissions based on the original list to improve the efficiency.

There are two ways to start a duplication: a. Find the list you want to duplicate in the Product List view, click the "more" (three dots) button on the right, and select "Duplicate list". b. Or you can click "Duplicate list" in the upper right corner on a product list detail page to start duplicating

Fill in the new list name in the pop-up side window, edit the products and commissions, and then click preview to preview and create the list (same as creating a list).

§7 How do creators add products and apply for samples?

How do creators add products and apply for samples?

Step 1: Open the product list link provided by the partner to launch the TikTok app and browse the products.

On the page, you can view the list name, partner name, and the activity's validity period.
The product list supports sorting by commission rate (high to low), price (high to low or low to high), and sales volume (high to low).
You can click on "Requested sample" to filter and view products for which you have applied for free samples.

Image Image Step 2: Add products to the showcase You can add products to the showcase in three ways. When adding, the system will verify if the commission rate for this collaboration is lower than any ongoing collaborations. If it is lower, the system will provide a prompt, and after confirmation, you can proceed with the addition. If the commission rate is higher for this collaboration or there are no other ongoing collaborations, the product will be automatically added successfully.

Option	Demo
Option 1: Directly click the "Add" button to add the product.	Image Image Image Click Add to add directly Added successfully Commission drop tips
Option 2: Add from the product details page.	Image Image Image Click Add to add directly Added successfully Commission drop tips
Option 3: Click "Add all to showcase" to add all products at once.	Image Image Image Click Add to add directly Added successfully Commission drop notification

Note: If the product already exists in the showcase, it will be replaced (the commission will be calculated based on the newly added product). However, the product links and commission rates in previously published short videos will not be replaced, so you need to republish the short videos.

Step 3: Apply for samples In the product list, if a product has the "Free Sample" label, it means you can apply for a free sample of that product. Click on the product image to enter the product details page. If you are eligible to apply for a free sample of that product based on the rules, you will see "Free Sample Request" in a semi-floating layer. Click to proceed and select the SKU, confirm the selection, enter your address information, agree to the posting and fulfillment requirements, and complete the application. You can click "View Details" to track the logistics information.

Note: If a creator has already applied for a sample of the same product through other channels, they cannot apply again. (The partner can see if the creator has already applied for a sample of that product.)

§8 How to apply free samples for collaborated creators?

How to apply free samples for collaborated creators?

After the creator added products from your product list, if they meet the sample application requirements, TAP agencies can request the creators' consent to apply for free samples on behalf of the creator and monitor the content posting. Step 1 Apply for the consent from the creator (only consent to apply for samples, not a binding relationship)

Detailed steps	Demo
1. Click the "Sample management" tab under Campaign details. Under the "Creator authorization" module, you can see creators under Unauthorized, Authorized, Pending, Removed, and Rejected. > Only those creators who have already added products to the showcase from the TAP's product list will appear here.	Image
2. By clicking the "Filter" button, you can filter creators based on the category, basic information, number of followers, performance, etc., and select those who are suitable to apply for free samples.	Image
3. Click "Request authorization" on the right side of the creator to request authorization. After clicking, the creator will receive the authorization request in the TikTok app.	Image Image
3. The creator will find the invitation within a notification in the TikTok App Creator Center. Please confirm the shipping address (which can be changed later), and then click "Accept". > ++Please note: After the creator confirms, the TAP can ++++always++++ directly help the creator apply for free sample, ++++without a second confirmation++++. However, the creator can revoke the consent. After the revocation, the TAP can no longer apply for free samples for them.++ * After the creator agrees, they can return to this page at any time to modify the address or revoke the authorization (without TAP's consent).	Image Image Image Image Image Image
4. Once the creator has confirmed, the TAP will see the creator under the "Authorized" list. 1. In this list you can see how many items creators have added to showcase, how many samples you can request for them, and the fulfillment rate. 2. If the TAP wants to remove the authorization of the creator to apply for samples, just click "Remove authorization". It does not require a second confirmation from the creator.	Image

Step 2: Apply for free samples on behalf of the creator The TAP may request a free sample on behalf of a creator only if the creator has given enough free sample budget and has not requested the same item.

Detailed steps	Demo
1. Click "Available samples" under the Sample management tab, find the creator you want to apply for samples in the list. You can search for the corresponding creator by "product id", "product name", "creator name". Then click the "Order samples" button on the right side of the creator.	Image
2. In the side pop-up window, you can see the "Available to order" tab and the "Ordered" tab of the creator. 1. Under the "Available to order" tab, select the sample you want to apply for the creator, and click the "Order now" button on the right; if the button is grayed out, it may be because: ① the creator has applied for the sample, ② the creator does not have free samples quota, ③This product is out of stock. 2. Select the SKU you want to select in the pop-up window and click "order" to apply successfully.	Image Image
3. Under the "Ordered" tab, you can see which samples and specific SKUs the creator has applied for, and click "View logistics" to view the progress of sample logistics.	Image Image

Step 3: Monitor the posting status

Detailed steps	Demo
1. Click on "Sample Status" under the Sample management tab to view the posting status of all the creators under this campaign. (The number in the box indicates the number of samples that have not been posted) 1. The first tab (Not yet posted) displays creators and samples that have not been posted, and the second tab (Posted) displays creators and samples that have been posted.	Image

§9 How can partners view campaign performance?

How can partners view campaign performance?

In each Campaign Details, click on the "Performance" tab to view the data performance of that campaign.

Data Overview:

Includes overall data for the entire campaign period, with metrics such as the number of creators who added products (unique), the number of creators who posted content (unique), the number of creators with sales activity (unique), the number of unique products with sales activity, est. commission base, actual commission base, estimated partner commission, and settled partner commission.

Note: Data updates are not in real-time, so please pay attention to the data update time displayed on the right side. Due to compliance reasons, some data may not be visible to Chinese partners and will be displayed as dashes on the page.

View Data by Product:

In the list below, you can view specific data for each product. You can search and filter by product name, ID, and category.

Click "Reset" to reset the filtering options.
Click the "Metrics" button on the right to configure the metrics. The available metrics include product price, creator commission rate, partner commission rate, number of creators who added the product, number of creators who applied for samples, number of creators who posted content, number of creators with sales activity, number of payment orders, number of settlement orders, est. commission base, actual commission base, estimated partner commission, and settled partner commission.
When selecting metrics, you can click the question mark "?" next to the metric to view its definition and explanation.

Image Image

Note: Due to compliance reasons, some data may not be visible to Chinese partners and will be displayed as dashes on the page.

View performance of each product by creator:

Click on "View Details" on the right side of the product in the list to view the specific performance of all creators who promoted the product (added it to their showcase). You can also search for specific creators using their usernames.

The available data includes:
Creator commission rate
Product collaboration validity period
Sample application status
Displaying four statuses (Not Applied, Ready for Shipment, In Transit, Received) and a "View logistics" button
You can filter by status
In the case of sample application, clicking "View logistics" allows you to view detailed logistics progress for the applied sample (including samples applied through other channels by the creator).

Content fulfillment
If no content has been posted, it displays "Not Fulfilled." If content has been posted, it shows the number of published short videos and live broadcasts.
You can filter by: Not Fulfilled (only added to the showcase), Fulfilled
Click "View contents" to see the content details:
Short videos: Preview image of each short video (click to play the video), title, publication time, views, likes, payment orders, payment amount.
Live broadcasts: Preview image of each live broadcast, title, time, views, likes, payment orders, payment amount.
Viewing earnings details (for non-Chinese partners only): In the service provider's backend, click on the "Finance" - "Earnings" section in the left menu to view:
Overview: Shows the unpaid amount that has been paid and the amount paid for the current week/month.
Details: You can view specific details based on "Pending Payment", "Paid" or "Payment Failed" categories. The fields include: SKU main order number, creator information (avatar, name, etc.), product information (image, name, ID), product price, sales volume, order status (cancel, processing, completed), promotion channel (live broadcast, showcase, short video; clicking on live broadcast and short video allows viewing), partner commission rate, creator commission rate, estimated commission base, estimated partner commission, estimated creator commission, actual commission (minus refunds), actual partner commission (shown after the order's post-sales period ends), actual creator commission (shown after the order's post-sales period ends), return/refund quantity, order creation time, order confirmation time.

Viewing payment bills: In the service provider's backend, click on the "Finance" - "Payment Bills" section in the left menu to view all successful payment records. It includes the payment bill ID (Reference ID), payment time to the card (Payment Time), payment amount (Payment Amount in the currency of the card), exchange rate (Exchange Rate), and original payment amount (Original Amount in the account currency).
When can agencies get payment?

For Global Selling campaign commissions, the payment will be made 15 days after the customer has received the product. Image

§10 How can creators withdraw commissions?

How can creators withdraw commissions?

The process for creators to withdraw commissions is the same as the regular affiliate order withdrawal process. Image Image Image Image

§11 FAQ

FAQ

What type of orders can TAP agencies earn commissions from?

TAP agencies can only earn commissions from:

Orders from videos that are posted AFTER creators collaborate with the agency; (the link on videos posted before collaboration will not be changed to TAP link and will not pay commissions to TAP agencies.)
Orders from creators' showcase and live that are paid after creators collaborate with the agency.

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