Partner Collaboration

📌 This feature is only available for TAP partners on TTSPC.

Affiliate Partner Introduction

What is Affiliate Partner ？

Affiliate partner can connect scalable creators with merchants/supply chains to help both parties improve efficiency and optimize creator level up. Affiliate Partner is Identified as " Seller and Scalable Creator Match-up" category on TTSPC

What's the benefits of Affiliate Partner？

1. <span style="color: rgb(216, 57, 49)">You can use it as a tool for product-based collaborations with sellers and creators. A replacement for offline collaboration/ target plan with full visibility on operational workflow of the collaboration for product/seller-based collaboration.</span>
2. You can effectively reach a large number of sellers and product resources through campaigns, helping you quickly and quickly discover new products and popular products.
3. A more flexible way of cooperating with creators, you can generate exclusive product links and distribute them to a large number of creators, helping you to earn commissions according to the sales of all products sold by creator.

Partner Settle in guide

<span style="background-color: rgba(255, 246, 122, 0.8)">Entrance：</span>https://partner.tiktokshop.com/ Affiliate partner will be open to register in the following markets： For local Partner: Support partners located and service in Indonesia, Thailand, Philippines, Malaysia, Singapore and Vietnam. Please <span style="background-color: rgba(255, 246, 122, 0.8)"><strong>choose "Seller and Scalable Creator Match-up"</strong></span> on the category selection page

Documents to be prepared before settling in:

Partner self-onboard guide If you already have an Affiliate Partner role on TikTok shop partner platform, you can log in with your previous accounts and refer to Affiliate Partner Migration playbook

Settle in process

Case 1 If you do not have a TikTok Partner Center account, please follow the Partner self-onboard guide . Please <span style="background-color: rgba(255, 246, 122, 0.8)"><strong>choose "Seller and Scalable Creator Match-up"</strong></span> on the category selection page Image Case 2 If you have a TikTok Partner Center account but without "<span style="background-color: rgba(255, 246, 122, 0.8)"><strong>Seller and Scalable Creator Match- up</strong></span> "category certification, you can add a category application You can add "<span style="background-color: rgba(255, 246, 122, 0.8)"><strong>Seller and Scalable Creator Match-up " category </strong></span>through Profile➤my category&market➤Add category&market After clicking Submit, you need to supplement the Affiliate Partner information (including :Company information &Contact information, and Proof of partner operating capability) refer to TikTok Shop Partner Center Guide Image Image Case 3 If you <span style="background-color: rgba(255, 246, 122, 0.8)"><strong>already have Affiliate Partner accounts on </strong></span>TikTok partner platform You can log in with your existing account on TikTok partner platform with Email/ Phone number and password. After logging in, you will have the certification of "<span style="background-color: rgba(255, 246, 122, 0.8)"><strong>Seller and Scalable Creator Match-up</strong></span>" category automatically.

Introduction of product features

1.Active account and links bank account

<span style="background-color: rgba(255, 246, 122, 0.8)"><strong>Activate Account</strong></span>

If you have already activated your account previously, i.e. on any other service category on TTSPC, you can skip this step. Your account will be activated automatically. You can go to [finance]-[payment account] to active account for each category. Image Image After clicking active account,you can check the results(including: active/failed/pending)

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Link bank account (SEA)

After active account, you need to link bank account(s).

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Please provide the relevant information about the bank card . Click continue after completion <span style="background-color: rgba(255, 246, 122, 0.8)"><strong>Note：The bank name of the bank card must be consistent with the entity name of the partner</strong></span> Image Image You can check the link bank information and change account after successfully linking. How to change account？ After clicking**[Change account]**, you can click manage and choose a bank account to set primary. Image Image

Link bank account (UK)

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• After the account has been activated successfully, users could click ‘Link bank account’ and it will redirect to PIPO's cashier for adding payout method.
• Users could click Bank Transfer to add a new bank account. The minimum payment amount is 1 GBP and maximum is 250,000 GBP.
• Add payout information:
• E-mail address：type with own e-mail address
• Routing Number: 9-digit numbers provided by bank.
• Accounting Number: 3-17 digit bank account number.
• Account type: Saving account/Checking account.
• Billing address: could be autofilled when click 'same as business registered address' or entered independently.
• Confirm the bank account information.
• Receive OTP at the e-mail address and complete OTP process.
• Bank accounts will be linked and shown as masked account in payment method.

2.Partner Collaboration

Partner

Scenario 1: Create Partner Collaboration

Partner creates collaboration, and reporting items through [TTSPC] ➤[Creator Matchmaking] ➤ [Create collaboration].

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• Please refer to Collaboration Information instructions and fill in the collaboration information，After checking, click [Submit] to go to the collaboration list.
• After submiting the collaboration, please wait sellers registration or approve product: sellers select the campaign from campaign marketplace on seller center, register for products, and define the product commission rate (commission should be a package);

Scenario 2: Product selection, share and remove

• Partners can view all types of collaborations in the Collabs list, check collaboration details, select products, and share with creators.
• After a partner creates a collaboration, they need to wait for the seller to complete product registration or approve products before they can select products and share with creators.

View collabs

• Manage: View all collaborations you've joined
• Discover: Browse collaborations you haven't joined yet – click "Join" to get started
• Closed: View collaborations you previously joined that have now ended

Select products and share with creators

• Partner can click View details for an joined ongoing collabs and enter the collabs info page to view the registered products, [Partner collaboration] ➤[Manage] ➤ [View details].
• For collaborations partners haven't joined: Join first, then click "View collaboration details" to select products and share with creators.[Partner collaboration] ➤[Discover] ➤ [Join].
• Partners can search for products by product name and do batch reviews by selecting multiple products. Before sharing with creators, partners should comfirm commissions.

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Moderating seller removed products (approve/ deny)

• [Partner collaboration] ➤[Manage] ➤ [Has pending closed products]
• When a seller requests to remove products, a notification is displayed on the partner side. After the partner clicks the "Review" button, collaborations containing products in [Has pending closed products] status are filtered and shown in the list.
• Once a seller requests to remove a product, partners'll have 5 days to approve or reject the request. If no action is taken within 5 days, the seller's request will be automatically approved and the product will be removed from the collaboration.

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Scenario 3: Check Performance

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• View the overall product promotion performance under the campaign
• Click [Partner collaboration] ➤[Manage] ➤ [View details]➤ [Performance] to view the sold product performance data, support searching for products by product ID:
• The data overview will display the following information:
• Sold products
• Paid orders
• Settled orders
• Estimated commission base: total GMV from distribution links, including refunded orders
• Actual commission base： total GMV from distribution links
• Estimated affiliate partner commission
• Actual affiliate partner commission
• The Product performance part will be displayed in reverse order according to the payment of the product, including the following information:
• Product info: name/id/price
• CPS rate
• Creator'sCPS
• affiliate partner's CPS rate
• Paid orders
• Settled orders
• Estimated commission base
• Estimated affiliate partner commission
• Actual commission base
• Actual affiliate partner commission
• Action: view performance by single product
• If you would like to export the data of the products sold and its details, such as creator and commission, you can get it from the "Earnings" page in the "Finance" tab on the platform.

Scenario 4: Check Earnings and payment

How can partners view the commission and payments after the campaign? Please refer to the following process: Click Finance- Earnings,partners can enter the Earnings page to view the detailed data of the orders

For orders that have already been paid, you can click [payments] to check the payment details of each order.

1. Support search by payment time
2. Support export order data.

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Scenario 5: Sample Management

• Partners no longer get creator's sample authorization and apply samples for creators.
• Sample management tab has been offlined at the mid of March, and now creators are suggested to request samples by themselves, then partners can review sample applications in Manage samples page.

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<div style="text-align: center">View details- Sample management</div>

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<div style="text-align: center">Creator Management- Manage samples</div>

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Seller

Scenario 1: Create Partner Collaboration

Seller creates Partner Collaboration, and reporting items through**[Affiliate Center] ➤[Work with partners] ➤ [Partner Collabs]➤ [Create Collaboration]**. Please refer to ++Campaign Information instructions++ and fill in the campaign information. After checking, click [Submit] to go to the campaign list. Image

Campaign Information Instruction

01 Bacis info

02 Select Products

• Select Products: add products, set commission, and pre-approve free samples
• Up to 200 products
• Bulk select products and set commissions

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03 Set Creator preferences:

• In this step, seller should set creator perferences, including creator product category, age range, follower size, contennt format, content styple and etc.

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04 Review and create

• Before submiting, please make sure all your campaign details are correct
• After submitting, agencies can search and join campaigns on TTSPC.

Scenario 2: Product registeration/ Approve products

Sellers can view campaigns and register products in Seller center ➤ Work with partners➤ ++Agency initated campaign++/ ++Exclusive Tiktok Shop campaign++, sellers can find the campaign by searching for the campaign name or partner name.

Register products

++Case 1: For Agency Campaign++ Sellers can click [register] to select products and register campaign in 3 steps：

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<div style="text-align: center">Step 1: Select a campaign</div>

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<div style="text-align: center">Step 2: Register products and set the commission rate.</div>

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<div style="text-align: center">Step 3: Wait for affiliate partner's approval.</div>

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++Case 2: For Exclusive TikTok Shop campaign++ Sellers can click [Invited] ➤[View details] to accept invitation, approve products and adjust commission as needed.

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<div style="text-align: center">Accept campaign invitation</div>

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<div style="text-align: center">Review product and set commissions</div>

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View product status and remove registered items

• Products approved by the affiliate partner will be labeled as "Ongoing".
• Select the registered items sellers want to remove under "Ongoing" status, then click "Close". A confirmation pop-up will appear asking if you're sure you want to delete. Click "Confirm" to complete the removal.
• After confirming close registered items, requests is awaiting affiliate partner's approval.

<div style="text-align: center">Remove registered items</div>

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Scenario 3: Check perfomance

[Affiliate center] [Work with partners][Seller initiated campaign]/ [Agency initiated campaign]➤ [View details]➤ [Performance]

Creator

Scenario: Creator adds products

Support adding affiliate partner products through Product List Link Once creators have received product list link(s) from agencies, they can start adding products. There are 2 ways to add products:

1. Adding single products:Simply tap "Add"
2. Adding all products: Simply select "Add all to showcase"

Image After adding product to showcase, creator can sell products through live stream /short video/showcase to sell products

<span style="color: #D83931">[IMPT] Commission Calculation Logic</span>

There are three partnership models and each has its own commission calculation logic. Below are illustrations of how they operate.

1. Affiliate Partners

Partnership with Non-binding creators.

Commission Calculation: All commission rates of products will be calculated based on the commission split setup during link creation by the agency before sharing it with creators

1. Agencies functioning as both Creator Management Agency (MCN/CAP) and Affiliate Partners (TAP)

In this scenario, creators are bound with a MCN/CAP Agency, and add Campaign Product links from the same agency who also works as a TAP partner to their showcases.

Commission calculation: The agency takes both the TAP commission from Campaign Commission, as well as the CAP/MCN commission based on the Commission Sharing Agreement signed with the binding Creators.

What this means: If a creator has a commission sharing relationship with MCN/CAP Agency, the commission for the creator will be shared with MCN/CAP Agency based on the commission sharing rate with MCN/CAP Agency. For example: If a Seller sets a total commission of 20% for a product, dividing it as 10% for the affiliate partner (as a TAP Agency) and 10% for the Creator, and the Creator has a 50% commission-sharing arrangement signed with the same affiliate partner (as a MCN/CAP Agency), the Creator will effectively receive 5% commission.

3.Check Earnings and payment

How can I view the commission and payments after the campaign? Please refer to the following process: Click Finance- Earnings,you can enter the Earnings page to view the detailed data of the orders

For orders that have already been paid, you can click [payments] to check the payment details of each order.

1. Support search by<span style="background-color: rgba(255, 246, 122, 0.8)"> </span><span style="background-color: rgba(255, 246, 122, 0.8)"><strong>payment time</strong></span>
2. Support export order data. Image Image

4.Creator marketplace

Introduction to creator marketplace

creator marketplace will support you viewing the list of creators and creators' information . We support you contacting creators through contact information or sending an invitation to creators <span style="background-color: rgba(255, 246, 122, 0.8)">Note: creator marketplace is only available for qualified partners, if you have no permission to see creator marketplace, please contact your account manager.</span>

Step 1 Check the creator list

Click TikTok Shop Partner → Find creator→ Creator Marketplace to check creator marketplace support the following functions:

1. Search for creator: Search by username/nickname
2. Filtering : Supports filtering by creator's e-commerce categories, followers etc.
3. Set sorting: support sorting by GMV/followers/video release magnitude/average short video playback times

What type of creator can be seen on creator marketplace？ <span style="background-color: rgba(255, 246, 122, 0.8)">✅ creators who have e-commerce permissions</span> <span style="background-color: rgba(255, 246, 122, 0.8)">✅ the creator who were bound by other MCNs</span> <span style="background-color: rgba(255, 246, 122, 0.8)">❌ the creator who were official or marketing accounts</span>

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If you have "creator management" category at the same time, you can switch roles on page to use the creator 's marketplace. After switching roles, the current invitation and application will belong to the current identity.

Step 2 Creator details page

On the creator details page , you can view the detailed information of creators, including: basic information, core data, fan portraits (gender/age), interactive trends ( livestream/videos), and top 3 viewed e-commerce videos .

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Step 3 Contact and Invite creator

（1）Check the contact info

Click contact on the creator card or the creator details page to get the contact information (including WhatsApp and Email etc)

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（2）Invite Creator

After clicking the invite button, you can send an invitation to the creator with one click, and you can fill in the invitation message (no more than 500 words) and contact information (at least one type contact), After confirming the information, you can click [Send Invitation].

1. Invitation message: Filling in the Invitation Message to show the advantages of the Affiliate Partner will help improve the efficiency of finding products.
2. information check: The basic information of the Affiliate Partner will be synchronized to the creator 's side . We suggest Affiliate Partner check the information before inviting creators.

*How to check the information？ TikTok partner → profile → company information ，you can also click [check information] on the invite creator page to jump directly to the company information page for checking.If there is inaccurate information, you can report to your operator（account manager） to deliver the modification requirement

1. Contact information: The contact information that has been filled in automatically based on the existing info provided during registration, you can check and modify if needed.
2. Invitation limitation:
3. Affiliate Partners are allowed to send invitations to a maximum of 100 creators per day, and the same creator can only be sent once within 7 days

*if you have both Affiliate Partner and MCN ：

1. Invitation limitation: the total maximum invitation per day is 100, and the same creator can only be sent once within 7 days by both categories.
2. You can choose invitation intention when sending invitation to creators
3. For MCN: please choose "establish long-term linking relationship with creators"
4. For affiliate partner： please choose "improve the efficiency of product distribution"

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（3）Creator receive invitation

After the Affiliate partner sending the invitation, the creator is able to check this invitation in the TikTok Shop Inbox—notification, which mainly includes following information:

1. The invitation message filled in by Affiliate partner
2. Affiliate partner existing Information:company name, service, category, introduction, address Those creators who are interested in the Affiliate partner can click "I'm interested" button to get the contact information.

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/31e5b58bb5ee4924bc246e0da0951fc9~tplv-k9wyc2ijk0-image.image" width="347px" /></div>

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/fa948a9604a64afd865bd814fe2d0b49~tplv-k9wyc2ijk0-image.image" width="347px" /></div>

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/7bf894499e614f71a74f1bae7704b911~tplv-k9wyc2ijk0-image.image" width="318px" /></div>

Step 4 Check Invitation history

Entrance: TikTok Shop Partner Portal → Find creator→ Invitation history The historical invitation interface will display all the creators who have been sent invitations by MCN . We support the following functions:

1. Search for creator: Search by username/nickname
2. Filter function: Set the start and end time to filter the invitations within the time period
3. View invitation: View the latest invitation information (including invitation information and contact information) through viewing details
4. Resend invitation: support send an invitation to the creator again within one click Image Image

Note： You can switch the invitation intention if you have both MCN（creator management）and affiliate partner（Seller and Scalable Creator Match-up）role

• Link creator ：MCN role
• Product distribution：affiliate partner role

You can switch markets if you are a cross-border partner and have multiple country certification, after switching the market, you can check the related invitation history.

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FAQ

Q：if the product registered by the seller has an ongoing promotion (ex. flash sale, etc), will the buyer that buys via the affiliate partner product campaign get the promotion as well? A：yes, campaign is not conflict with ongoing promotion Q：<span style="background-color: rgba(255, 246, 122, 0.8)">Could seller registers the same product to 2 different campaigns?</span> A：yes, Sellers can register the same product for different campaigns. Q：If the campaign period is over,what happens to the video that the creator created? A： it won't affect the video, the product link will be invalid and would not generate sales. Q：Will seller be able to contact creator directly and check creator's data? A：seller will not able to check creator's data and contact information on seller center. Q：could seller modify the commission rate during the campaign period？ A：no,sellers are not able to modify the commission rate during campaign period Q:How can i check the contact information of sellers？ You can hover on the profile icon to check the contact information of sellers. Image Q：<span style="background-color: rgba(255, 246, 122, 0.8)">If a seller registers the same product to 2 different campaigns, and then both Affiliate Partners share each of their links to the same creator, what will happen?</span> A：Creator can choose the most appropriate product with preferential commission.(If commission rate of this new link is higher than previous link, the product will be successfully added,if commission rate of this new link is lower than previous link,there will a notification for creator to double check.) Q: <span style="background-color: rgba(255, 246, 122, 0.8)">Could creator replace the product link with Affiliate open or target plan during the campaign period?</span> A. During the campaign period, the sales generated by affiliate partner product link will be calculated as commission based. Creator will not be able to be deleted and replaced by open plan until the link expires. For example, if the creator adds an open or target plan product and deletes the product links of affiliate partners, they will still add the commission rate of affiliate partners and can't be replaced. Q: What is the threshold of payments? What happens if the withdrawal amount does not meet the required threshold ? A: The threshold of payments is different based on region. Please refer to the following instructions. It will remain unpaid until it meets the required threshold .

CB：1.00USD ID:10000DR TH: none MY:0.01 MYR VN:10000 VND PHP:0.01 PHP

Q：How long will I receive the commission payment?

• Indonesia：The order is calculated from the date of delivery, and the payment will be settled one day after the end of 6 days after the sale (the payment will be made on the 7 day after delivery).
• Malaysia: The order is calculated from the date of delivery, and the payment will be settled one day after the end of 6 days after the sale (the payment will be made on the 7 day after delivery).
• Thailand: The order is calculated from the date of delivery, and the payment will be settled one day after the end of the 7-day post-sales period ( the payment will be made on the 8 day after delivery).
• Vietnam: The date of delivery of the order is calculated, and the payment will be settled one day after the end of 6 days after the sale ( the payment will be made on the 7 day after delivery).
• Philippines: The order is calculated from the date of delivery, and the payment will be settled one day after the end of 6 days after the sale (the payment will be made on the 7 day after delivery).

**In special circumstances, the settlement cycle may be extended, and we will notify you and complete the payment as soon as possible. Q: Can Affiliate partner link with multiple bank accounts? Affiliate partner can only link to one bank account and the name of the bank card must be consistent with the entity name of the partner. Q:How does the affiliate partner withdraw their earnings to the bank account that they already linked ? A：After the order is paid successfully and meets the threshold of payment, commission will automatically withdraw to partners linked bank account. Q: How to settle the Affiliate Partner commission? A: it will be based on the commission rate set by sellers,if seller sets 15%for affiliate partner,10%for creator. Then the affiliate partner will get 15% of sales generated by product link,creator will get 10%*sales. <span style="background-color: rgba(255, 246, 122, 0.8)">note:if creator has commission sharing relationship with MCN,the commission of creator will be shared with MCN based on the commission sharing rate with MCN.</span> eg.++ If seller sets 20% commission in total, set 10% for affiliate partner and 10% for creator, if creator has commission sharing relationship with partner and the commission rate is 50%，then the creator will get 5% commission.++

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Q: for creator, how to check if my commission is shared by MCN？ A：if creator is not bound with MCN, on the order page, there will be affiliate partner name, if creator has commission sharing relationship with MCN, there will be a note on besides of commission：shared with partner Image

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Q：what could I do if there are failed payments？ A：you can click "request payment" to apply for payment. You can check the results after clicking. Image Image

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<span style="color: rgb(216, 57, 49)"><strong>Q: Why is the commission for some of the products on the Finance page zero even though we have fee management setup, which is more than zero?</strong></span> <span style="color: rgb(216, 57, 49)">A: Creators have used your campaign links for these product(s). This means that only the commission that you have indicated before generating the link for your creators will prevail. You may check the commission in the "Affiliate Partner" page on the Earnings tab.</span>

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