Jan 2026 Product Innovation

Below are this month’s new Creator Center features and enhancements. Each section explains what the feature is, why it matters from an agency POV, and what actions to take with creators. These updates are designed to help your agency better coach creators, increase content output, reduce friction, and ultimately drive more GMV.

🎬 Video Assistant: Improve Your Video Skills

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📌 What it is: A new education experience built directly into Video Assistant that teaches creators what high-quality videos look like and helps them create one immediately. Creators can watch short explanations, view real creator examples, and then go straight into making a video—all in one flow. 💡 Why it matters for agencies:

• Helps newer creators understand video quality standards more clearly
• Reduces back-and-forth coaching on “what good looks like”
• Supports higher-quality content without slowing down output

⏩ Agency action: Recommend this to creators who need more structure and guidance, and encourage more advanced creators to use it to level up quality and consistency. 🧠 Learn more in this Feature Guide.

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🌍 Earn Abroad

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📌 What it is: A feature that allows creators to earn commission from international shoppers. When activated via PDPs, creators can get matched with sellers offering the same product in other markets (US, UK, Germany, France, Italy) without creating new content. 💡 Why it matters for agencies:

• Unlocks incremental revenue without additional content production
• Helps creators monetize international audiences more effectively
• Expands earning potential from existing top-performing videos
• Supports scaling creators with strong global reach

⏩ Agency action: Identify creators with international audiences and recommend activation, encourage creators to enable this on strong-performing PDP-linked content, and use this as a growth lever for mid- and top-tier creators 🧠 Learn more in this Feature Guide.