Dec 2025 Product Innovation

Below are this month’s new Creator Center features and enhancements. Each section explains what the feature is, why it matters from an agency POV, and what actions to take with creators. These updates are designed to help your agency better coach creators, increase content output, reduce friction, and ultimately drive more GMV.

🎬 Video Assistant: Improve Your Video Skills

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/8cea60f194c348589c8b4e98ce017a20~tplv-k9wyc2ijk0-image.image" width="126px" /></div>

📌 What it is: A new education experience built directly into Video Assistant that teaches creators what high-quality videos look like and helps them create one immediately. Creators can watch short explanations, view real creator examples, and then go straight into making a video—all in one flow. 💡 Why it matters for agencies:

• Helps newer creators understand video quality standards more clearly
• Reduces back-and-forth coaching on “what good looks like”
• Supports higher-quality content without slowing down output

⏩ Agency action: Recommend this to creators who need more structure and guidance, and encourage more advanced creators to use it to level up quality and consistency. 🧠 Learn more in this Feature Guide.

---

🔴 LIVE Tab

<div style="text-align: center"><img src="https://p16-arcosite-sg.ibyteimg.com/tos-alisg-i-k9wyc2ijk0-sg/0d6f40ec620d4486aea0d8873ac367d0~tplv-k9wyc2ijk0-image.image" width="158px" /></div>

📌 What it is: A centralized learning hub for creators focused on improving LIVE performance. The LIVE Tab surfaces prescriptive guidance, tools, and educational content to help creators programmatically run LIVEs and drive more sales. 💡 Why it matters for agencies:

• Creates a single place to direct creators who want to improve LIVE results
• Makes LIVE best practices easier to understand and repeat
• Helps creators optimize sales, traffic, and engagement over time

⏩ Agency action: Point LIVE-focused creators to the LIVE Tab as their primary learning hub, use the content to reinforce LIVE playbooks and performance reviews, and encourage creators to revisit the tab regularly as they scale LIVE output. 🧠 Learn more in this Feature Guide.