stable本次发布有变化全部展示
来自 TikTok Shop 官方资料快照 ·
- 当前资料结构化阅读页
- 固定快照已留存，可追溯
- 官方原文可核对
资料正文
§1 [US] TikTok Shop Partner Tiering Mechanism
The TikTok Shop Partners (TSP) Tiering System is designed to cultivate a robust ecosystem, set service benchmarks, and offer customized resources for TSP at various development stages—thereby guiding their growth path. The version will take effect starting from April, and the partner's tier for April will be based on this version. This Tiering Mechanism only applies to TikTok Shop Partners certified and operating in the US market. This is the previous version for your reference. [External] TTS-US TikTok Shop Partner Tiering Mechanism_202509 [External] TTS-US TikTok Shop Partner Tiering Mechanism_202506
§2 Partner Tier Update
- Comprehensive: We incorporate additional dimensions to more holistically evaluate partners' merchant incubation performance. We also introduce a new merchant acquisition metric, with higher weighting for partners that integrate acquisition and operations, encouraging them to strengthen merchant recruitment while continuing to provide strong operational support for existing merchants.
§3 Rules for TSP Tiering
#§4 TSP Tiers
TSP Tiers
- For Regular Type TSPs
TSPs will be divided into 6 tiers from V0 to V5, corresponding to the ++V0 TSP -> V1 Certified TSP -> V2 Bronze TSP -> V3 Silver TSP -> V4 Gold TSP -> V5 Platinum++ TSP levels. The higher the partner's rating, the stronger its comprehensive promotion capabilities.
§5 TSP Tier Calculation Rules
TSP Tier Calculation Rules
§6 Main Evaluation Metrics
Main Evaluation Metrics
Image
| Version | Core Indicators |
|---|---|
| *New | * GMV - 80% Image * Quality - 20% * Next-month retention rate of merchants/creators * Customer satisfaction survey (launched by the platform every quarter) * Creator renewal rate (to be added in subsequent phases) * Weight * Weights are assigned by monthly recruitment SKM leads. The weighted sum of the above GMVs and Quality will be used for partner tier evaluation |
| Before | * GMV - 80% Image Quality - 20% * Next-month retention rate of merchants/creators * Customer satisfaction survey (launched by the platform every quarter) * Creator renewal rate (to be added in subsequent phases) |
§7 Tier Determination
Tier Determination
| Weight | = | 80% | 20% | ✖️ | Extra Weight | |||
|---|---|---|---|---|---|---|---|---|
| Tier | Tier Title | Daily GMV-Updated | Retention/Satisfaction rate | Score | Number of SKM Lead Acquired in Last Month | Weight | ||
| V5 | Platinum | $300,000 | 100% | 100 | 0 < SKM Lead < 2 | 1.0 | ||
| V4 | Gold | $100,000 | 80% | 80 | 2 ≤ SKM Lead < 5 | 1.1 | ||
| V3 | Silver | $30,000 | 60% | 60 | 5 ≤ SKM Lead < 10 | 1.2 | ||
| V2 | Bronze | $10,000 | 40% | 40 | 10 ≤ SKM Lead | 1.4 | ||
| V1 | Certified | >$0 | 20% | 20 | ||||
| V0 | TSP | $0 | 0 | 0 |
§8 TSP Tier Update Schedule
TSP Tier Update Schedule
- The TSP tier will be updated on the 3rd~5th day of each following month, and it will be calculated according to the performance data of the partner in the previous month.
- There may be a delay in updating the tiering results, and the actual update will be based on the notification within the product.
- The tiering result is automatically calculated by the system based on various indicators. Since it is not a point-deduction system, appeals are not supported yet.
§9 Rights and Benefits of Different TSP Tiers
- The platform grants TSPs different rights and benefits based on their tier levels and makes timely adjustments according to the rollout schedule of these benefits.
- The rights and benefits available to TSPs at different tiers include, but are not limited to: access to honor awards, account/store protect and appeal, livestream support, exclusive event privileges, operation support, and more.
- The different rights and benefits are matched according to the tier level of the TSP agency, and the specific approval standards follow the overall requirements. (To be continued)
§10 Detailed Rights and Benefits
Detailed Rights and Benefits
Here are some of the rights and benefits associated with partners in different tiers. More benefits will be gradually launched. Please consult your partner AMs for more information.
*Note: The specific requirements for the use of rights and benefits shall be subject to the actual situation.
| Item | TSP Type | Details | TikTok Shop Partner Tiering | Benefits Distribution | Explanation | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| V0 TSP | V1 Certified TSP | V2 Bronze TSP | V3 Silver TSP | V4 Gold TSP | V5 Platinum TSP | |||||
| Ⅰ. TSP Certification | All Service Type | 1.1 TSP Tier Certification Badge | - | ✓ | ✓ | ✓ | ✓ | ✓ | System Automation | When reaching V1 or higher levels, TSPs will be badged automatically according to their tier levels. The digital badge will be displayed to sellers, creators and other related parties. |
| All Service Type | 1.2 Access to Honor Awards | - | ✓ | ✓ | ✓ | ✓ | ✓ | SPM Support | When reaching V1 or higher levels, TSPs will gain access to honor awards, such as the monthly award for outstanding TSPs, the quarterly award for outstanding TSPs, and more. | |
| Creator Service | 1.3 Top Live TSP List in the Affiliate Center | - | - | - | ✓ Potential Display | ✓ Display Guarantee | ✓ Display Guarantee | System Automation | The "TOP Live TSP List" for creator service will be introduced and displayed in the creator's center on TikTok App, which facilitates creators to initiate cooperation communication with partners. | |
| Seller Service | [Update] 1.4 Top Full-Service/Live/Short Video Service TSP List in the Partner Hub App, Partner Hub Web, Seller Center | - | - | - | ✓ Potential Display | ✓ Display Guarantee | ✓ Display Guarantee | System Automation | The "TOP Full-Service/Live/Short Video TSP List" for seller service will be introduced and displayed in the in the Partner Hub App, Partner Hub Web, TTS Seller Center, which facilitates sellers to know and initiate cooperation communication with partners. | |
| Ⅱ. Operation Protection | Creator Service | 2.1 Access to Self-service Ticket System Support-Creator Account Appeal | ✓ | ✓ | ✓ VIP Service | ✓ VIP Service | ✓ VIP Service | ✓ VIP Service | System Automation | After onboarding, TSPs can get access to open self-service ticket and support binding creators' account appeal, more details: US CAP | TTSPC Ticket Support SOP |
| Seller Service | 2.2 Manual Appeal Support on Inaccurate Shop Takedown Sweeps | - | - | - | ✓ | ✓ | ✓ | SPM Support | Sellers bound to V3+ partners can prioritize obtaining Manual Appeal Support for Inaccurate Shop Takedown Sweeps. For sellers bound to V0~V2 partners, they can also get the manual appeal support when their monthly GMV ≥ $65,000. | |
| Seller Service,Seller Acquisition | [New] 2.3 TSP SKMs are entitled to full SKM protection benefits and will be provided with additional support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | System Automation | Live Stream Support (Only for Partner SKM): Incentives for SKM live stream recruitment and incubation, with traffic support. | |
| Ⅲ. Marketing support & Resources | All Service Type | 3.1 Access to TikTok Live Support for TSP bonding seller/creator Livestreams | - | - | - | ✓ 20 Room IDs per quarter | ✓ 50 Room IDs per quarter | ✓ 80 Room IDs per quarter | SPM Support | If the GMV target of a single LIVE session exceeds $100,000, V3 tier and above TSPs can apply for TikTok LIVE support, including technical support on LIVE stability and quality. It should be noted that this resource is not guaranteed but subject to application. To know more, please contact your partner account manager. |
| All Service Type | 3.2 Marketing support for Seller/Creator Livestreams | - | - | - | ✓ | ✓ | ✓ | System Automation | Qualified Creators/Sellers bound to V3 tier and above TSPs can gain extra marketing support when starting LIVE sessions. The specific support intensity and scope shall be subject to the regulations of each individual campaigns. | |
| All Service Type | 3.3 TikTok Bonus during Campaign | - | - | ✓ | ✓ | ✓ | ✓ | System Automation | V2 tier and above TSPs that participate in the platform's campaigns and promote the designated products can receive additional bonus during the campaigns. The specific support intensity and scope shall be subject to the regulations of each individual campaigns. | |
| All Service Type | 3.4 Access to Partner Incentives | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | SPM Support | All TSPs are eligible for corresponding policy incentives and exclusive campaign incentives. | |
| All Service Type | [Update] 3.5 Access to PGC Program | ✓ Access if qualified | ✓ Access if qualified | ✓ Access if qualified | ✓ Access if qualified | ✓ Access if qualified | ✓ Access if qualified | SPM Support | The whitelisted account quota is tied to the number of merchants recruited by the partner. Partners with higher recruitment SKM count will be eligible for a higher whitelisted account quota. | |
| All Service Type | 3.6 Access to Exclusive Offline Matchmaking Events | ✓ Basic opportunity | ✓ Basic opportunity | ✓ Basic opportunity | ✓ Advanced opportunity | ✓ Advanced opportunity | ✓ Advanced opportunity | SPM Support | All TSPs are eligible to participate in the exclusive offline merchant x TSP or creator x TSP matchmaking events organized by the platform. The TSPs at levels V3 tier and above can enjoy advanced priority invitation rights. | |
| All Service Type | [New] 3.7 Access to Partner-Merchant Matchmaking *[New] | - | - | ✓ | ✓ | ✓ | ✓ | System Automation | Partners can be included in the industry matchmaking list and be matched with merchants that have relevant needs based on the partners' performance across categories (V2+) | |
| Ⅳ. Operational Rights and Interests | All Service Type | 4.1 Priority Testing Rights for Product Features | - | - | - | ✓ | ✓ | ✓ | SPM Support | V3 tier and above TSPs enjoy priority in rights and benefits such as testing rights for product features, account whitelisting testing, and more. |
| All Service Type | 4.2 1V1 Management Support from TTS-US TSP-SPM | - | - | - | ✓ | ✓ | ✓ | SPM Support | V3 tier and above TSPs are eligible for one on one management support from TikTok Shop Partner AMs. | |
| Creator Service | 4.3 Access to Live Manager | - | - | ✓ | ✓ | ✓ | ✓ | SPM Support | V2 tier and above partners will be granted the access to operate the PC Live Manager on behalf of their linked creators. | |
| Seller Service | 4.4 TSP Campaign Settlement | - | - | ✓ Need access to review | ✓ Need access to review | ✓ Direct Access | ✓ Direct Access | SPM Support | V4 tier and above: Have direct access to this function. It enables TSPs and sellers to split commissions online based on their online commission agreements. V2 tier and above: Can gain access after their application is reviewed. | |
| All Service Type | 4.5 Community Management Support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | SPM Support | All TSPs can join the TSP community to be informed of new platform rules, product announcements, and have relevant questions answered and support. | |
| All Service Type | 4.6 Access to Exclusive Trainings & Webinars | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | SPM Support | All TSPs can attend exclusive trainings and webinars organized by the platforms, including guidance for violation management rules, LIVE training and content optimization training, etc. |
§11 How to check Partner Tiering on TikTok Shop Partner Center?
All the tiering labels can be visible on TikTok Shop Partner Center( https://partner.us.tiktokshop.com/） After logging in, partners will receive a notification to review the new tiering rules after the partner tier is officially launched. Click "View the Introduction" to understand the tier mechanism and corresponding benefits.
- Local partners can check tiering badges on the Profile Page, Home Page, Role Switch Page, etc.
- Cross-border partners can view tiering badges on the Home Page.
Partners can view details about the definition of each tier by hovering over the tiering badge. Please note: Currently, tiering badges are only displayed for V1-V5 partners. V0 partners will not show a badge at this time. Image Image
| Home page (For both local & cross-border partners) | Profile page (For local partner) | Partner type filter (For local partner) |
|---|---|---|
| Image | Image | Image |
§12 Appendix
- The platform reserves the right to adjust these rules in accordance with its development and operational management needs, and will publicly announce any changes. Once these rules take effect, continued use of the platform services by TikTok Shop Partners("TSP") will be deemed as acceptance and acknowledgment of the rules. If a TSP disagrees with these rules or any revised rules, it may follow the platform's guidelines to apply for discontinuation of the platform services.