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§1 App Category Selection Guide
#§2 1. Overview (What & Why)
1. Overview (What & Why)
App Category is the business classification you must select when creating an app in TikTok Shop Partner Center. It describes the primary business scenario your application is designed to serve. Choosing the right category typically affects:
- Available API Scope: The default set of API capabilities you can apply for varies by category.
- App Store positioning: The category helps merchants understand what your app does and whether it fits their needs.
- Target user matching: An accurate category helps the right merchants discover your app faster.
Intended audience:
- Third-party ISVs (Independent Software Vendors)
- Seller in-house development teams
Important — this choice is irreversible: Once an App Category is selected, it cannot be changed through any channel. If you choose the wrong category, you must create a new app. Please confirm carefully before creating your app. This same constraint is reiterated when you create your app.
§3 2. How to Choose Your App Category (Capability Matrix)
2. How to Choose Your App Category (Capability Matrix)
The table below lists every App Category and the core business capabilities each one covers by default, so you can quickly identify the best match for your business scenario.
- ✓ — Included by default in the category's main API Scope.
- ✗ — Not included, or only minimally covered.
- – — Public information is currently insufficient; refer to the actual Partner Center application page.
| L1 Category | Category | Best for | When to choose this category | Related API capability area |
|---|---|---|---|---|
| eCommerce Management | Connectors | system integration, data synchronization, and broad commerce workflow connectivity across products, orders, fulfillment, finance, marketing, and business data | Choose this category when the app primarily provides system integration, data synchronization, and broad commerce workflow connectivity across products, orders, fulfillment, finance, marketing, and business data. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| eCommerce Management | Enterprise Resource Planning | ERP and store operation systems that centralize product, inventory, order, fulfillment, finance reconciliation, and business data workflows | Choose this category when the app primarily provides ERP and store operation systems that centralize product, inventory, order, fulfillment, finance reconciliation, and business data workflows. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| eCommerce Management | Multi-Channel Management | multi-channel or multi-store tools that synchronize products, inventory, orders, and fulfillment status across sales channels | Choose this category when the app primarily provides multi-channel or multi-store tools that synchronize products, inventory, orders, and fulfillment status across sales channels. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| eCommerce Management | Print On Demand | print-on-demand providers that receive orders, sync customized product information, and track production and fulfillment | Choose this category when the app primarily supports print-on-demand workflows, including order receiving, customized product information synchronization, production tracking, and fulfillment updates. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| eCommerce Management | Dropshipping | dropshipping or supply-chain fulfillment providers that sync products, orders, inventory, and fulfillment information for sellers | Choose this category when the app primarily supports dropshipping or supply-chain fulfillment workflows, including product, order, inventory, and fulfillment information synchronization for sellers. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| eCommerce Management | Semi Consignment | semi-consignment services that support product, order, fulfillment, or reconciliation workflows under a semi-managed operating model | Choose this category when the app primarily supports semi-consignment services, including product, order, fulfillment, or reconciliation workflows under a semi-managed operating model. | Availability may vary by app capability. Confirm the available scopes on the Partner Center application page before publishing. |
| Customer Engagement | Promotions | promotion and campaign tools that help sellers create, manage, or analyze discounts, campaigns, and conversion performance | Choose this category when the app primarily provides promotion and campaign tools that help sellers create, manage, or analyze discounts, campaigns, and conversion performance. | Some Customer Engagement capabilities may require platform enablement. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | Customer Reviews | review management tools that help sellers view, analyze, and manage product or shop reviews | Choose this category when the app primarily provides review management tools that help sellers view, analyze, and manage product or shop reviews. | Some Customer Engagement capabilities may require platform enablement. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | Creator collaborations | creator collaboration and affiliate marketing tools that help sellers discover creators, manage collaboration content, and track results | Choose this category when the app primarily provides creator collaboration and affiliate marketing tools that help sellers discover creators, manage collaboration content, and track results. | Availability may vary by app capability. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | Loyalty & Rewards | loyalty, points, reward, and retention tools that help sellers improve repeat purchase and customer lifetime value | Choose this category when the app primarily provides loyalty, points, reward, and retention tools that help sellers improve repeat purchase and customer lifetime value. | Some Customer Engagement capabilities may require platform enablement. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | Video Editor | video editing tools that help sellers or partners create and optimize commerce-related video assets | Choose this category when the app primarily provides video editing tools that help sellers or partners create and optimize commerce-related video assets. | Availability may vary by app capability. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | LIVE Shopping | LIVE commerce tools that support product listing, live operation, and conversion during livestream selling | Choose this category when the app primarily provides LIVE commerce tools that support product listing, live operation, and conversion during livestream selling. | Some Customer Engagement capabilities may require platform enablement. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Engagement | Shoppable Content | shoppable content tools that support commerce-enabled videos, content publishing, or product-led content experiences | Choose this category when the app primarily provides shoppable content tools that support commerce-enabled videos, content publishing, or product-led content experiences. | Some Customer Engagement capabilities may require platform enablement. If you need to use these capabilities, contact TikTok Shop to confirm availability and opening conditions. |
| Customer Service | Customer Support | customer service systems that manage buyer inquiries, after-sales issues, message routing, and service quality | Choose this category when the app primarily provides customer service systems that manage buyer inquiries, after-sales issues, message routing, and service quality. | Customer Service, Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic and more. |
| Merchandising | Product Design & Sourcing | product discovery, design, and sourcing tools that help sellers identify product opportunities or manage suppliers | Choose this category when the app primarily provides product discovery, design, and sourcing tools that help sellers identify product opportunities or manage suppliers. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Merchandising | Optimization | store and operation optimization tools that provide diagnosis, recommendations, or automation based on product, order, traffic, or business data | Choose this category when the app primarily provides store and operation optimization tools that provide diagnosis, recommendations, or automation based on product, order, traffic, or business data. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Shipping & Fulfillment | Order Management(OMS/WMS) | OMS, WMS, and warehouse operation systems that manage order sync, picking, packing, shipping, inventory, and warehouse tasks | Choose this category when the app primarily provides OMS, WMS, and warehouse operation systems that manage order sync, picking, packing, shipping, inventory, and warehouse tasks. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Shipping & Fulfillment | Shipping | shipping, logistics, and carrier integration tools that create shipping labels, update package status, and improve fulfillment efficiency | Choose this category when the app primarily provides shipping, logistics, and carrier integration tools that create shipping labels, update package status, and improve fulfillment efficiency. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Shipping & Fulfillment | Returns | returns, refund, and reverse-logistics tools that manage after-sales requests, return flows, package tracking, and refund coordination | Choose this category when the app primarily provides returns, refund, and reverse-logistics tools that manage after-sales requests, return flows, package tracking, and refund coordination. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Shipping & Fulfillment | Fulfilled by TikTok(FBT) | FBT-related fulfillment services that support inventory, inbound, outbound, shipping, and status synchronization | Choose this category when the app primarily provides FBT-related fulfillment services that support inventory, inbound, outbound, shipping, and status synchronization. | Availability may vary by app capability. Confirm the available scopes on the Partner Center application page before publishing. |
| Finance | Finance | finance management tools that access transaction, payment, statement, withdrawal, and settlement information | Choose this category when the app primarily provides finance management tools that access transaction, payment, statement, withdrawal, and settlement information. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Finance | Accounting | accounting, tax, and reconciliation systems that sync transaction, payment, and settlement data into finance workflows | Choose this category when the app primarily provides accounting, tax, and reconciliation systems that sync transaction, payment, and settlement data into finance workflows. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Livestream Tool | Livestream Tool | livestream operation tools that support live product management, live analytics, or live conversion operations | Choose this category when the app primarily provides livestream operation tools that support live product management, live analytics, or live conversion operations. | Availability may vary by app capability. Confirm the available scopes on the Partner Center application page before publishing. |
| System Integrator | System Integrator | system integrators that connect TikTok Shop with external systems based on seller business needs | Choose this category when the app primarily provides system integration services that connect TikTok Shop with external systems based on seller business needs. | Availability may vary by app capability. Confirm the available scopes on the Partner Center application page before publishing. |
| Catalog | Product Listing | product listing tools that create, edit, sync, and manage TikTok Shop product information | Choose this category when the app primarily provides product listing tools that create, edit, sync, and manage TikTok Shop product information. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Catalog | Product Information Management | PIM systems that centralize product attributes, images, descriptions, and multi-channel product data | Choose this category when the app primarily provides PIM systems that centralize product attributes, images, descriptions, and multi-channel product data. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Catalog | Digital Asset Management | digital asset management tools that organize product images, videos, descriptions, and marketing assets | Choose this category when the app primarily provides digital asset management tools that organize product images, videos, descriptions, and marketing assets. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Marketing | CRM | CRM tools that manage buyer interactions, service history, and marketing engagement workflows | Choose this category when the app primarily provides CRM tools that help sellers manage buyer interactions, service history, and marketing engagement workflows. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
| Marketing | Ads | advertising and marketing management tools that support ad creation, campaign optimization, budget management, and performance analysis | Choose this category when the app primarily provides advertising and marketing management tools that support ad creation, campaign optimization, budget management, and performance analysis. | Availability may vary by app capability. Confirm the available scopes on the Partner Center application page before publishing. |
| Marketing | Analytics & Reporting | analytics and reporting tools that aggregate product, order, fulfillment, finance, marketing, and business performance data | Choose this category when the app primarily provides analytics and reporting tools that aggregate product, order, fulfillment, finance, marketing, and business performance data. | Finance Information, Fulfillment Basic, Logistics Basic, Manage Seller Redeem Info Callback, Order Information, Package Split And Combine, Product Basic, Return & Refund Basic and more. |
Note on Customer Service: Among the categories above, only Seller in-house developer includes Customer Service by default. If your ISV use case requires Customer Service scopes, confirm availability on the Partner Center application page and through app review. The matrix reflects default scope coverage only.
§4 3. Category vs. API Scope (Quick Reference)
3. Category vs. API Scope (Quick Reference)
The App Category determines the default set of API Scopes you can apply for after creating your app. Some sensitive or restricted scopes may require additional review or platform enablement. Choose a category based on your business positioning first, then verify whether the capabilities you need are available on the app creation page. If a scope you need is not listed under your category, that does not necessarily mean it is unavailable. Refer to the Partner Center page and the actual review outcome. For restricted capabilities, contact your TikTok Shop account manager or official support to confirm the opening conditions.
§5 4. FAQ
4. FAQ
§6 Q1. Which category should I choose?
Q1. Which category should I choose?
A: Pick the one that best represents your primary business scenario:
- I build eCommerce / ERP integrations → eCommerce Management
- I build logistics / fulfillment solutions → Shipping & Fulfillment
- I build marketing / advertising tools → Marketing
- I am a seller building for my own shop → Seller in-house developer
- I run fully-managed or cross-market integrated services → Global Selling
If your product spans multiple directions, choose the one that most accurately represents your core product value.
§7 Q2. Can I change the category after creating the app?
Q2. Can I change the category after creating the app?
A: No. Once selected, the category is locked and cannot be changed through any channel. If you choose the wrong category, you must create a new app.
§8 Q3. Does the category determine which API Scopes I can apply for?
Q3. Does the category determine which API Scopes I can apply for?
A: Yes. Each category comes with a default set of applicable API scopes. Some sensitive or restricted capabilities may also require additional review or platform enablement.
§9 Q4. What's the difference between **Seller in-house developer** and ISV categories?
Q4. What's the difference between Seller in-house developer and ISV categories?
A:
- Seller in-house developer is for a seller's in-house team — apps that only serve their own shop.
- ISV / third-party categories are for apps that serve multiple merchants and are offered to external sellers.
§10 Q5. Some scopes I need are missing from my category — are they unavailable?
Q5. Some scopes I need are missing from my category — are they unavailable?
A: Not necessarily. Category scope coverage may change over time. If you don't see a scope you need, confirm availability with your account contact or through official support.
§11 Q6. Will choosing the wrong category affect my review?
Q6. Will choosing the wrong category affect my review?
A: Yes. A category that doesn't match your actual business may restrict the API scopes you can apply for and may affect app review and listing efficiency.
§12 Q7. Will the category names change over time?
Q7. Will the category names change over time?
A: Yes. As the product evolves, categories may be added, merged, or renamed. Always refer to the latest options shown in the Partner Center UI.
§13 Q8. I cover product management, fulfillment, and analytics — which one should I pick?
Q8. I cover product management, fulfillment, and analytics — which one should I pick?
A: Choose the most core, stable, and frequently-used primary capability. If your main value proposition is system integration and operational orchestration, eCommerce Management is usually the best fit.
§14 Q9. My app only serves my own shop — should I still pick an ISV-oriented category?
Q9. My app only serves my own shop — should I still pick an ISV-oriented category?
A: Generally no. If your app is used only for your own shop internally, Seller in-house developer is the more appropriate choice.
§15 Q10. What kind of apps fit Global Selling?
Q10. What kind of apps fit Global Selling?
A: Apps designed for cross-market operations, fully-managed services, or comprehensive end-to-end solutions.
§16 5. Quick Recommendation
5. Quick Recommendation
| If you are… | Recommended Category |
|---|---|
| Building an integration / ERP / order-management connector for multiple merchants | eCommerce Management |
| Focused on product creation, sourcing, or listing optimization | Merchandising / Catalog |
| Building shipping, FBT, OMS / WMS, or returns workflows | Shipping & Fulfillment |
| Building promotions, loyalty, content commerce, LIVE, or affiliate tools | Customer Engagement |
| Building reconciliation, settlement, or accounting tools | Finance |
| Building ads, CRM, or analytics solutions | Marketing |
| A seller building an app only for your own shop | Seller in-house developer |
| Building cross-market / fully-managed comprehensive services | Global Selling |
Final API scope availability is determined by the actual application review in Partner Center. When in doubt, contact your TikTok Shop account manager or official support before locking your category.