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§1 Set price information for a public app
Use this guide to set the seller-facing price tag and pricing details for a public app listing in TikTok Shop Partner Center. Price information helps sellers understand whether an app is free, paid, or priced through a custom quote before they open the app detail page. The information you provide is shown in the TikTok Shop App and Service Store.
§2 Scope
| App type | Can set public price information? | Seller-facing display |
|---|---|---|
| Public app | Yes. Set it in the public app listing review flow. | The app card and app detail page can show a price tag, such as Free, From $80/month, or Contact for price. |
| Custom app | No. Custom apps are not publicly listed in the App and Service Store. | There is no public price tag or public listing price display for sellers. Commercial terms are handled outside this public listing flow. |
§3 Where to edit price information
Use Price tag and price information as the standard name for this listing section. In Partner Center, the side navigation may also show the shorter label Pricing information. For a new public app listing:
- Go to Partner Center > App & Service.
- Select the public app.
- Open the launch checklist.
- In Listing review, click Edit.
- Complete Price tag and price information.
Image For an existing public app that has already been published:
- Go to Partner Center > App & Service.
- Select the public app.
- Click More options (...) > Listing Review.
- Click Edit Draft.
- Update Price tag and price information.
Your edits are reviewed again before they go online.
§4 Choose a pricing tag
There are three pricing tags. The pricing details URL is a supplemental field and is not a fourth pricing type.
| Pricing tag | When to use it | Required information | Optional information | Seller-facing display |
|---|---|---|---|---|
| Free plan | Your app is free for all eligible sellers. | Select Free plan. | Pricing details URL, if you want to link to more information. | Free |
| Paid plan | Your app charges sellers through a fixed subscription, package, usage-based plan, or another published paid model. | Select Paid plan and provide the minimum price required by the form. | Maximum price, free trial duration, and pricing details URL. | From $80/month, From $80/month to $120/month, or 30-day free trial from $80/month. |
| Contact for pricing | Your pricing is customized, negotiated, or depends on seller requirements. | Select Contact for pricing. | Pricing details URL or a public page explaining how sellers can request a quote. | Contact for price |
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§5 Field rules and validation
- Price information is available only for public app listings.
- The pricing tag must be one of the three supported options: Free plan, Paid plan, or Contact for pricing.
- The pricing details URL is a common supplemental field for all pricing tags. It should point to a public pricing page or public contact page. Do not use internal-only links.
- For Paid plan, the minimum price is required and the maximum price is optional. If you provide both, the maximum price should be greater than or equal to the minimum price.
- Free trial duration values, accepted price ranges, billing periods, and supported currencies are controlled by the current Partner Center form and can vary by target market. Use the form validation in Partner Center as the source of truth.
- The currency and billing period shown to sellers should match the value you configure in Partner Center. Do not mix currencies or billing periods unless the form explicitly supports it.
- Pricing and marketing information must be true, accurate, and up to date. You are responsible for compliance with applicable laws and platform policies.
§6 Seller-side display
Sellers can see price information on the app card and on the app detail page in the App and Service Store. If you do not provide price information, the seller-facing listing may not show a price tag.
| Configuration in Partner Center | App card or app detail display |
|---|---|
| No price information provided | No price tag is shown. |
| Free plan | Free |
| Paid plan with minimum price only | From $80/month |
| Paid plan with minimum and maximum price | From $80/month to $120/month |
| Paid plan with a free trial | 30-day free trial from $80/month |
| Contact for pricing | Contact for price |
| Pricing details URL provided | A View details entry can appear on the app detail page. |
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§7 Submit price information for review
For a new public app, submit price information together with the listing review materials during the public app publishing flow. For an existing public app, publish the edited draft after updating price information. The updated listing information must pass review before it is shown to sellers.