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§1 External Product Attribution for Reviews and Ads
#§2 Summary
Summary
It is important for sellers to be able to match their TikTok Shop products with external e-commerce platforms that act as a "source of truth" as they can be used in various business operations such as product reviews syndication, ads attribution, etc. Please provide an external identifier as a value for the external_product_id field so that TikTok Shop can tie attribution for these business operations.
§3 Required Actions
Required Actions
As Connector App managing products for sellers, we need your support in syncing sellers' external product IDs to TikTok Shop products. Image
| Ext Platform Field | Ext. Platform Field Description | TikTok Shop Field | Relevant API |
|---|---|---|---|
| product.id | Represents a product | external_product_id | Create API, Partial Edit Product API |
| variants.id | Represents a SKU | external_sku_id | Create API, Partial Edit Product API |
| variants.barcode | Represents an identifier code | identifier_code.code | Create API, Partial Edit Product API |
NOTE:
- When passing the Shopify barcode values to TikTok Shop, using
identifier_code.type=GTIN - The value format should be 8, 12, 13, 14 digits, or exactly 9 digits followed by an uppercase
X
Please ensure all TikTok Shop products created by your App are populated with external_product_id and external_sku_id. The ideal result of the above actions should be: all TikTok products synced or managed by your Apps are populated with external product IDs.