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§1 Shopee GMV max Ads and FBS Inventory API Now Available
Dear Developers,
- The platform has now launched APIs for creating GMV max product ads!
Product Ads(GMV Max Ads) Creation
- Before creating manual ads, you can retrieve recommended products, budget, and ROAS value through these APIs:
v2.ads.get_recommended_item_list (recommended product list)
v2.ads.get_product_recommended_roi_target(Get recommended custom ROAS value)
v2.ads.get_create_product_ad_budget_suggestion(budget suggestion based on the ad type and settings.)
- You can also create and edit manually selected product ads through the following APIs. You can choose the products to advertise and set bidding mode="auto"for GMV max bidding:
v2.ads.create_manual_product_ads
v2.ads.edit_manual_product_ad_keywords
v2.ads.edit_manual_product_ads
Setting ROAS to 0 enables the platform to automatically apply the optimal ROAS value. You can also set the custom ROAS value.
Other Product Ads Creation
You can create automated product selection ads using the following APIs:
v2.ads.create_auto_product_ads
Note: Auto ads features are whitelist-based, consistent with the whitelist in Seller Center.
Related API:
v2.ads.create_manual_product_ads
v2.ads.edit_manual_product_ad_keywords
v2.ads.edit_manual_product_ads
v2.ads.create_auto_product_ads
v2.ads.edit_auto_product_ads
v2.ads.get_create_product_ad_budget_suggestion
Effective Date: Lived
- The SBS API module is now live!
For sellers who have joined the Fulfillment by Shopee (FBS) program, the new APIs in this module allow access to inventory-related data from the Inventory module, helping improve warehouse and stock visibility.
Before querying inventory, please first retrieve the warehouse region bound to the shop:
- v2.sbs.get_bound_whs_info: Get bound warehouse by shop ID
Then, use the returned warehouse region to call the following APIs:
- v2.sbs.get_current_inventory: Get current inventory details. Refer to Seller Center "Current Inventory" page
- v2.sbs.get_stock_movement: Query aggregated stock movement data within a specific time range. Matches Seller Center "Stock Movement" page
- v2.sbs.get_stock_aging: Get stock aging information. Refer to Seller Center "Stock Aging" page
- v2.sbs.get_expiry_report: Get inventory expiry report. Refer to "Expiry Report" page data
Note: These APIs are available to sellers who are part of the Fulfillment by Shopee (FBS) program.
Effective Date: Live
尊敬的开发者:
1.平台现已上线 GMV Max 商品广告相关接口!
商品全站推广广告(GMV Max Ads)创建说明
在创建广告前,您可使用以下接口获取系统推荐的商品、ROAS(广告目标回报率)及预算范围:
v2.ads.get_recommended_item_list – 获取推荐商品列表
v2.ads.get_product_recommended_roi_target – 获取推荐的 ROAS(目标回报率)值
v2.ads.get_create_product_ad_budget_suggestion – 获取基于广告设置的系统推荐预算区间
如需创建和管理 GMV Max 广告,可使用以下接口,您可自选推广商品,并设置 bidding_mode="auto" 以启用GMV Max:
v2.ads.create_manual_product_ads
v2.ads.edit_manual_product_ad_keywords
v2.ads.edit_manual_product_ads
设置ROAS=0 平台自动设置最佳的ROAS值,您也可以手动输入ROAS值
📌 其他商品广告类型
您也可以通过以下接口创建系统自动选择商品的广告:
v2.ads.create_auto_product_ads
v2.ads.edit_auto_product_ads
注意:自动广告功能为白名单机制,权限与卖家中心一致。
相关接口列表:
v2.ads.create_manual_product_ads
v2.ads.edit_manual_product_ad_keywords
v2.ads.edit_manual_product_ads
v2.ads.create_auto_product_ads
v2.ads.edit_auto_product_ads
v2.ads.get_create_product_ad_budget_suggestion
生效时间:已上线
- SBS API 模块现已上线!
对于已加入 Shopee 平台配送(Fulfillment by Shopee,简称 FBS) 项目的卖家,您可以通过该模块下的新接口调用 Inventory 模块的数据,获取与仓储库存相关的关键信息,提升库存管理效率。
📦 接口说明
在调用库存相关接口前,需先获取店铺绑定的仓库地区信息:
v2.sbs.get_bound_whs_info:根据店铺 ID 获取绑定的仓库地区
随后可使用返回的仓库地区参数调用以下接口:
v2.sbs.get_current_inventory:获取当前库存明细信息,对应 Seller Center 的“当前库存”页面数据
v2.sbs.get_stock_movement:查询指定时间范围内聚合的库存流水信息,对应 Seller Center 的“库存流水”页面数据
v2.sbs.get_stock_aging:查询商品库龄信息,对应 Seller Center 的“库存库龄”页面
v2.sbs.get_expiry_report:获取商品库存的过期报告,对应“库存过期报告”页面数据
注意:以上接口仅对已加入 FBS 项目的卖家开放。
生效时间:已上线
